增強(qiáng)東莞會(huì)展業(yè)競爭力的對(duì)策[承諾書、任務(wù)書、外文資料譯文、文獻(xiàn)綜述、開題報(bào)告、正文、畢業(yè)設(shè)計(jì)說明書、成績?cè)u(píng)審表、答辯記錄、教師指導(dǎo)記錄、中期檢查表、其它材料]
摘    要

　　　會(huì)展業(yè)的競爭力是整個(gè)會(huì)展業(yè)競爭的核心所在，也是體現(xiàn)會(huì)展業(yè)具體實(shí)力的核心所在。隨著國內(nèi)外會(huì)展業(yè)的不斷發(fā)展，會(huì)展業(yè)之間的競爭、所面臨的壓力和挑戰(zhàn)將會(huì)不斷增大。要使東莞會(huì)展業(yè)在未來的發(fā)展和競爭中處于不敗之地，就應(yīng)該增強(qiáng)東莞會(huì)展業(yè)的競爭力，切實(shí)有效地提高其競爭力，做好應(yīng)對(duì)未來的競爭和挑戰(zhàn)。本文通過對(duì)東莞會(huì)展業(yè)自身實(shí)際情況的分析，和通過對(duì)比香港、上海、廣州地區(qū)會(huì)展業(yè)的情況，并參考了國外著名會(huì)展業(yè)國家的先進(jìn)經(jīng)驗(yàn)，指出東莞會(huì)展業(yè)競爭力存在的不足，如會(huì)展舉辦無序、會(huì)展品牌混雜、會(huì)展主辦方缺乏、會(huì)展人員匱乏、會(huì)展管理水平不高、品牌知名度參差不齊、缺乏信息化和市場化。根據(jù)上述問題，本文提出了東莞會(huì)展業(yè)應(yīng)該加強(qiáng)全市統(tǒng)一規(guī)劃和部署、提高管理服務(wù)水平、運(yùn)用品牌戰(zhàn)略、提高信息化和市場化、制定長遠(yuǎn)有效的發(fā)展戰(zhàn)略、鼓勵(lì)莞港和其他國內(nèi)外會(huì)展業(yè)合資合作等的對(duì)策。本文具體的描述如下。
　　　首先，本文概述了國內(nèi)外會(huì)展業(yè)的概況，并重點(diǎn)介紹東莞會(huì)展業(yè)的概況。
　　　其次，本文詳細(xì)講述了東莞會(huì)展業(yè)競爭力不足之處。
　　　再次，本文闡述了產(chǎn)生東莞會(huì)展業(yè)競爭力不足的原因。
　　　最后，本文詳細(xì)敘述了增強(qiáng)東莞會(huì)展業(yè)競爭力的對(duì)策。

關(guān)鍵詞：東莞會(huì)展業(yè)，競爭力，服務(wù)，人才

本論文題目來源于鐘映竑教師的省級(jí)科研項(xiàng)目，項(xiàng)目編號(hào)為：05300121。
Abstract
　　　The core of the exhibition industry’s competition lies in itself, as well as a reflection of the detailed strength of the exhibition industry. With the development of the exhibition industry both at home and abroad, competition between exhibition industry, the pressure and the challenges will increase. The strategy which makes the Dongguan exhibition industry lie in the position of undefeated in the coming development and competition is to strengthen the capability of the Dongguan exhibition industry and prepare for the competition and challenge. The article points out the present deficiency of the Dongguan exhibition industry’s competition by the analysis of Dongguan exhibition industry, the comparison with the exhibition industry in Hongkong, Shanghai and Guangzhou and the use of reference of the advanced experience from the famous exhibition industry abroad such as out-of-order of holding of the exhibitions, the jumble of brands, the shortage of exhibitors, the poor management of the exhibition, the lack of information. According with the above problem, the article presents a policy of strengthening the programming and dispose of the city, improving the management and service, exerting a strategy of brands, accelerate the speed of informationization and marketization, establishing a long-term and effective strategy, encourages the cooperation of the exhibition industry between Dongguan, Hongkong and foreign countries for Dongguan. I will describe as follows.
　　　At first, I provide an overview of domestic and international trade exhibitions profile and highlight the Dongguan Exhibition Industry Overview.
　　　The second, I explain in detail the Dongguan Exhibition Industry competitive shortcomings.
　　　Then, I discuss the cause of the weakness of Dongguan Exhibition industry’s competitiveness.
　　　Finally, I propose some advice to enhance the Dongguan Exhibition Industry’s competitiveness.
　　　
　　　Keywords：Dongguan Exhibition Industry，Competitiveness，Services，Talents
目    錄
1 緒論............................................................................................................................1
　　1.1  題目背景及目的...............................................................................................1
　　1.2  國內(nèi)外研究狀況...............................................................................................2
　　1.3  題目研究方法...................................................................................................3
　　1.4  論文構(gòu)成及研究內(nèi)容.......................................................................................3
2 會(huì)展業(yè)的概況............................................................................................................5
  2.1  國外會(huì)展業(yè)的概況...........................................................................................5
　　　　2.1.1  注重專業(yè)化的德國會(huì)展業(yè)..................................................................5
　　　　2.1.2  注重信息化的英國會(huì)展業(yè)..................................................................5
　　　　2.1.3  注重服務(wù)高質(zhì)量化的法國會(huì)展業(yè)......................................................6
　　　　2.1.4  注重市場化的新加坡會(huì)展業(yè)..............................................................7
　　2.2  國內(nèi)會(huì)展業(yè)的概況...........................................................................................7
　　　　2.2.1  香港會(huì)展業(yè)..........................................................................................8
　　　　2.2.2  北京會(huì)展業(yè)..........................................................................................8
　　　　2.2.3  上海會(huì)展業(yè)..........................................................................................8
　　　　2.2.4  廣州會(huì)展業(yè)..........................................................................................9
　　2.3  東莞會(huì)展業(yè)的概況...........................................................................................9
　　　　2. 3.1  東莞會(huì)展業(yè)的特色...........................................................................10
　　　　2.3.2  東莞會(huì)展業(yè)取得的輝煌成績............................................................11
　　　　2.3.3  東莞會(huì)展業(yè)輝煌成績背后存在的問題............................................13
3 東莞會(huì)展業(yè)競爭力不足之處..................................................................................14
　　3.1  會(huì)展舉辦無序和缺乏統(tǒng)一安排.....................................................................14
　　3.2  會(huì)展資源整合不足且浪費(fèi)嚴(yán)重.....................................................................15
　　3.3  會(huì)展品牌混雜品牌知名度參差不齊.............................................................15
　　3.4  會(huì)展人才匱乏.................................................................................................15
　　3.5  會(huì)展管理服務(wù)質(zhì)量水平不高.........................................................................16
　　3.6  會(huì)展國際化水平各異.....................................................................................17
　　3.7  信息化建設(shè)步伐落后.....................................................................................17
4 東莞會(huì)展業(yè)競爭力不足的分析..............................................................................19
　　4.1  缺乏合作且惡性競爭.....................................................................................19
　　4.2  缺乏增強(qiáng)競爭力的戰(zhàn)略意識(shí).........................................................................19
5 增強(qiáng)東莞會(huì)展業(yè)競爭力的策略..............................................................................20
　　5.1  增強(qiáng)東莞會(huì)展業(yè)競爭力的可能性.................................................................20
　　　　5.1.1  酒店業(yè)的服務(wù)水平和密度走在我國的前列....................................20
　　　　5.1.2  金融業(yè)覆蓋面廣和專業(yè)水平高........................................................20
　　　　5.1.3  信息物流服務(wù)業(yè)和交通的迅速發(fā)展................................................21
　　　　5.1.4  東莞政府的大力支持........................................................................21
　　5.2  增強(qiáng)東莞會(huì)展業(yè)的競爭力的策略.................................................................22
　　　　5.2.1  加強(qiáng)全市統(tǒng)一規(guī)劃和統(tǒng)一部署........................................................22
　　　　5.2.2  提高東莞會(huì)展業(yè)的管理服務(wù)水平....................................................22
　　　　5.2.3  運(yùn)用品牌戰(zhàn)略來發(fā)展東莞會(huì)展業(yè)....................................................23
　　　　5.2.4  提高信息化和市場化........................................................................23
　　　　5.2.5  制定長遠(yuǎn)科學(xué)有效的會(huì)展業(yè)發(fā)展戰(zhàn)略............................................24
　　　　5.2.6  鼓勵(lì)莞港和其他國內(nèi)外會(huì)展業(yè)合資合作........................................24
　　　　5.2.7  成立展覽業(yè)協(xié)會(huì)由行業(yè)協(xié)會(huì)牽頭....................................................24
　　　　5.2.8  培訓(xùn)引進(jìn)和留住人才........................................................................25
　　　　5.2.9  優(yōu)化與展覽配套的相關(guān)“軟件”....................................................26
結(jié)論..............................................................................................................................27
參考文獻(xiàn)......................................................................................................................28
致謝..............................................................................................................................29