****動(dòng)漫學(xué)院
畢業(yè)設(shè)計(jì)（論文）
題 目： 廣告宣傳片制作
系、專業(yè)： 計(jì)算機(jī)系、動(dòng)漫設(shè)計(jì)與制作
班 級(jí)：
學(xué)生姓名：
指導(dǎo)教師：
二O 年 月 日
摘 要
隨著視覺(jué)文化時(shí)代的到來(lái),大量的廣告圖像為適應(yīng)市場(chǎng)的需求而產(chǎn)生。廣告圖像在發(fā)展過(guò)程中借助科學(xué)技術(shù)和社會(huì)景觀，不斷拓展自我的表現(xiàn)力度、強(qiáng)度與廣度，同時(shí)還對(duì)各種文化與事物結(jié)合，形成了具有某種消費(fèi)引導(dǎo)效果的平面廣告，其中人物圖像在現(xiàn)代廣告設(shè)計(jì)作品中占據(jù)了半壁江山，各種商品通過(guò)人物表現(xiàn)出來(lái)，激發(fā)了人們的物質(zhì)欲望和感官滿足，引起了人們的消費(fèi)行為。
Maya是目前世界上最為優(yōu)秀的三維動(dòng)畫的制作軟件之一，是相當(dāng)高尖而且復(fù)雜的三維電腦動(dòng)畫軟件，它是Alias|Wavefront公司在1998年才推出的三維制作軟件。被廣泛用于電影、電視、廣告、電腦游戲和電視游戲等的數(shù)位特效創(chuàng)作。曾獲奧斯卡科學(xué)技術(shù)貢獻(xiàn)獎(jiǎng)等殊榮。2005年10月4日，生產(chǎn)3D Studio Max的Autodesk(歐特克)軟件公司宣布正式收購(gòu)生產(chǎn)Maya的Alias。所以Maya現(xiàn)在是Autodesk的軟件產(chǎn)品。它的應(yīng)用領(lǐng)域主要包括四個(gè)方面；一、平面圖形可視化，它大增進(jìn)平面設(shè)計(jì)產(chǎn)品的視覺(jué)效果，強(qiáng)大功能開(kāi)闊平面設(shè)計(jì)師的應(yīng)用視野，二、網(wǎng)站資源開(kāi)發(fā)，三、電影特技（蜘蛛俠、黑客帝國(guó)、指環(huán)王），四、游戲設(shè)計(jì)內(nèi)容：MAYA軟件在影視動(dòng)畫行業(yè)有廣泛的運(yùn)用。
關(guān)鍵詞：廣告設(shè)計(jì); Maya; Adobe After Effects
Abstract
With the arrival of the era of visual culture, a lot of advertising images emerges to adapt to market requirement. In the process of development and with the help of science and technology and social landscapes, advertising images makes continuous improvement in self-expression in intensity, strength and breadth. Meanwhile, advertising images, combined with various culture and other factors, start to form print ads that possess certain consumption guiding effect, in which the figure images occupy half the quantity in modern advertising works. Demonstrated via figures, various products can stimulate people's material desires and sensory satisfaction, thus bring about their consumption behavior.
Maya is the world's most outstanding three-dimensional animation production software is one of the very high point and complex three-dimensional computer animation software, which is the Alias | Wavefront Inc. was launched in 1998, three-dimensional production software. Is widely used in film, television, advertising, computer games and television games, digital effects creation. Oscar Award-winning contributions to science and technology. October 4, 2005, the production of 3D Studio Max Autodesk (Autodesk) software company announced the formal acquisition of production Maya's Alias. So now is the Autodesk Maya software products. Its application areas include four aspects; one plane graph visualization, it is a large graphic design products to enhance the visual effect, the power of the application of open graphic designer perspective, two, website resources development, three movie stunt (Spider Man,Matrix, Lord of the Rings), 4, game design elements: MAYA animation software in the film industry have a broad application.
Key words: ad designing; Maya; Adobe After Effects

目錄
第1章 前言 1
1.1影視廣告介紹 1
1.2Maya歷史簡(jiǎn)介 1
1.3After Effects介紹 1
第2章 Maya的特點(diǎn)以及介紹 3
2.1逼真的角色動(dòng)畫 4
2.2 強(qiáng)大的粒子系統(tǒng)和動(dòng)力學(xué) 4
2.3 Maya的高級(jí)模塊 4
2.4 開(kāi)創(chuàng)性的制作工具 5
2.5 Maya 的工作流程 6
2.6 Maya個(gè)性化的操作 6
第3章 Maya建車模 7
3.1 觀察資料 7
3.2 建立模型 9
第4章 材質(zhì)和燈光 14
4.1材質(zhì)編輯 14
4.2燈光基本概念與操作 15
第5章 渲染 19
5.1渲染知識(shí) 19
5.2作品渲染 19
第6章 動(dòng)畫制作 20
6.1動(dòng)畫產(chǎn)生原理 20
6.2產(chǎn)生關(guān)鍵幀動(dòng)畫 20
第7章 After Effects 知識(shí)介紹 22
7.1 After Effects 的工作界面 22
7.2軟件相關(guān)的基礎(chǔ)知識(shí) 23
7.3 After Effects打造浪漫蝴蝶翩飛動(dòng)畫效果 23
結(jié)束語(yǔ) 32
致謝 35
參考文獻(xiàn) 36