對XX婚慶市場的營銷策略研究
1本大學(xué)所出

摘    要
　　　進入90年代后，我國人民的思想觀念由傳統(tǒng)漸漸轉(zhuǎn)向開放，人均收入也有所增加，從而刺激了我國的婚慶消費，婚慶消費激增，作為新興產(chǎn)業(yè)的婚慶行業(yè)蘊藏著巨大的商機。八零后的一代是充滿個性、時尚的一代，八零，九零后所需要的婚禮也是脫俗、潮流的，因此武漢當代婚慶產(chǎn)業(yè)與傳統(tǒng)婚俗是有著天壤之別的。在文化產(chǎn)業(yè)快速發(fā)展和競爭激烈的形勢下, 以婚慶公司營銷策略為研究內(nèi)容有重要的意義。本文以喜莊婚慶公司為研究對象，在營銷基本理論研究及其公司營銷環(huán)境分析的基礎(chǔ)上，闡述了公司的營銷戰(zhàn)略，并對其營銷組合策略進行了分析，以期對喜慶公司乃至整個婚慶行業(yè)的健康發(fā)展產(chǎn)生積極作用和借鑒意義。
　　　
　　　關(guān)鍵詞：武漢市場；XX婚慶公司；營銷策略
　　　
　　　
　　　
　　　
　　　
　　　
　　　
　　　
Abstract
　　　Entering the 1990s, our people by traditional ideas gradually turned to open, per capita income has also increased, thus stimulated our wedding consumption,  wedding consumption as a new industry, surged wedding industry holds enormous business opportunities. The generation after sits are full of individual character, vogue generation, sits will need after, far cry from those halcyon wedding is free from vulgarity, tide, so Wuhan contemporary with traditional marriage wedding industry is profound. In the cultural industry developed rapidly and competitive situation, to the wedding company marketing strategy is a research contents have important significance. Based on festive wedding company as the research object, in the marketing basic theory study and companies based on the analysis of the marketing environment, expounds the company's marketing strategy, and the marketing mix strategy are analyzed, in order to the wedding industry and even the whole festival the healthy development of the positive role and produced for reference.
Keywords: Wuhan Market; Festive wedding company; Marketing strategy
　　　　
　　　
　　　
　　　
　　　
目    錄
一、序言 …………………………………………………………………………1
（一）研究背景以及意義 ……………………………………………………1
（二）研究的主要內(nèi)容及框架圖 ……………………………………………2
二、相關(guān)理論回顧 ………………………………………………………………3
（一）營銷STP戰(zhàn)略理論 ……………………………………………………4
（二）營銷組合策略 …………………………………………………………5
三、喜莊婚慶公司營銷環(huán)境分析 ………………………………………………6
（一）喜莊婚慶公司發(fā)展簡介 ………………………………………………6
（二）宏觀環(huán)境分析 …………………………………………………………6
（三）微觀環(huán)境分析 …………………………………………………………7
（四）喜莊婚慶公司SWOT分析  ……………………………………………8
四、喜莊婚慶公司營銷STP戰(zhàn)略 ………………………………………………11
（一）市場細分戰(zhàn)略…………………………………………………………11
（二）目標市場戰(zhàn)略  ………………………………………………………11
（三）市場定位戰(zhàn)略…………………………………………………………12
五、喜莊婚慶公司營銷策略……………………………………………………14
（一）產(chǎn)品和服務(wù)策略………………………………………………………14
（二）定價策略………………………………………………………………14
（三）渠道策略………………………………………………………………17
（四）促銷策略………………………………………………………………17
結(jié)束語 …………………………………………………………………………18
致謝 ……………………………………………………………………………20
參考文獻 ………………………………………………………………………21

The Control System for Lighting Based on
Single–chip Microcomputer

Abstract

           With the rapid development of electronic technology, the system of control based on Single-chip Microcomputer is widely applied in industry, agriculture, electric power, electron, intelligent building and so on. Microcomputer, as the subject and core of the embedded system of control, replaces the traditional system—electronic circuit. At the same time, the development and maturation of the intelligent building have established the substantial foundation for the popularization and application of the control system for lighting based on single-chip microcomputer.
             The paper expatiates on the designing theories and implementation method of the control system for lighting by wired or wireless communications. Taking the designing process as mainline, it describes the process of designing from two respects—hardware and software.  In another word, the paper describes the process from the method of circuit designing to the software technology of realizing the demanded functions. The host controller of the control system for lighting is based on AT89C51 single-chip microcomputer, and the auxiliary ones are based on AT89C2051. The system can do many jobs, such as wired communication, wireless data transmitting, controlling and display. The paper describes the designing process of the circuit at length, including: keyboard and LED display circuit, RS485 communication circuit, wireless transmitting circuit, control circuit of lighting, watchdog circuit, etc. The designing of software mainly includes the several programming, such as wired communication, wireless data transmitting, lamplight controlling, timed controlling, keyboard scanning and LED displaying. The wired communication programming function is that through Master-slave communication method based on RS485 the host controller sends orders to the all auxiliary controllers or each one, including: turning on lighting, turning off lighting, regulating brightness of lighting, controlling timed lighting, etc. The wireless data transmitting programming function is that by wireless transmitter it realizes wireless controlling of the lighting, and achieves the functions identical to wired communication.
       
        Key Words: Host controller, Auxiliary controller, Single-chip microcomputer, Wired communication, Wireless data transmitting, controlling brightness of lighting, Timed controlling

目 錄

摘要·····················································1
Abstract··················································2
序言·······················································6
　　1.1  單片機應(yīng)用技術(shù)···················································6
　1.2  有線通信技術(shù)···················································7
　1.3  無線數(shù)傳技術(shù)···················································7
　1.4  本章小結(jié)···················································8
基于單片機的照明控制系統(tǒng)的設(shè)計框架和性能························9
   2.1  系統(tǒng)設(shè)計要點···················································9
　　2.2  系統(tǒng)的結(jié)構(gòu)···················································9
　　2.3  系統(tǒng)性能指標與技術(shù)要求···········································11
　　2.4  本章小結(jié)···················································12
基于單片機的照明控制系統(tǒng)的硬件電路設(shè)計·······················13
　　3.1  主控制器的電路設(shè)計············································13
　　　3.1.1  鍵盤的接口設(shè)計···················································14
　　　3.1.2  LED數(shù)碼顯示的接口設(shè)計···········································14
　　　3.1.3  看門狗監(jiān)控電路的設(shè)計··················································14
　　3.2  分控制器的電路設(shè)計·················································15
　　　3.2.1  時鐘芯片的接口設(shè)計··············································16
　　　3.2.2  零點檢測與可控硅控制電路的設(shè)計·····························16
　　3.3  RS485通信電路的設(shè)計···········································17
　　3.4  無線數(shù)傳電路的設(shè)計···············································20
　　　3.4.1  無線數(shù)傳電路的連接···········································20
　　　3.4.2  SRWF-1模塊的特性·······································20
   3.5  本章小結(jié)···················································21
第四章  基于單片機的照明控制系統(tǒng)的軟件設(shè)計······························22
4.1  人機交互程序設(shè)計··········································22
　　　4.1.1  鍵盤掃描程序設(shè)計········································23
4.1.2  LED數(shù)碼顯示程序設(shè)計·············································25
　　4.2  照明啟?？刂瞥绦蛟O(shè)計·············································26
　　　4.2.1  全部啟停控制程序設(shè)計············································26
　　　4.2.2  單獨啟?？刂瞥绦蛟O(shè)計···············································28
   4.3  照明亮度控制程序設(shè)計···············································30
     4.3.1  全部亮度控制程序設(shè)計···············································30
     4.3.2  單獨亮度控制程序設(shè)計···············································32
   4.4  照明定時控制程序設(shè)計···················································33
     4.4.1  全部定時控制程序設(shè)計···················································33
     4.4.2  單獨定時控制程序設(shè)計···················································34
   4.5  RS485通信程序設(shè)計···················································35
     4.5.1  主機部分通信程序設(shè)計···················································37
     4.5.2  從機部分通信程序設(shè)計···················································37
   4.6  無線數(shù)傳通信程序設(shè)計···················································39
   4.7  本章小結(jié)···················································39
第五章  實驗及總結(jié)···················································40
致謝···························································41
參考文獻···························································42
附錄···························································43