摘 要
xxx公司的融資策略為研究對(duì)象，為了增強(qiáng)公司競(jìng)爭(zhēng)力，適應(yīng)市場(chǎng)競(jìng)爭(zhēng)新形勢(shì)的需要，xxx公司逐步調(diào)整產(chǎn)品結(jié)構(gòu)，以實(shí)現(xiàn)公司跨越式的發(fā)展。
利用融資理論和金融方面的某些知識(shí)來(lái)探討xxx公司融資策略問(wèn)題。首先論述了融資的重要性，從融資目的、融資渠道、融資決策幾個(gè)方面加以闡述，為xxx公司融資策略奠定理論基礎(chǔ)；其次，介紹了xxx公司的基本情況，通過(guò)定性和定量分析方法，指出xxx公司在融資方面存在的問(wèn)題和弊端；最后，結(jié)合xxx公司經(jīng)營(yíng)戰(zhàn)略目標(biāo)和市場(chǎng)需求，為xxx公司制定融資策略，提出加強(qiáng)融資渠道的開辟和實(shí)施，為公司生產(chǎn)經(jīng)營(yíng)活動(dòng)起到保駕護(hù)航作用。

【關(guān)鍵詞】 融資 融資策略 資本市場(chǎng) 融資風(fēng)險(xiǎn)


Abstract
As China's market economy continues to improve as a company's ability to finance the survival, development, and expand one of the key factors. In this paper, the company's financing strategy for the Great Northern Wilderness as the research object, in order to enhance the company's competitiveness, to adapt to the new market situation, the Great Northern Wilderness progressive adjustment of product structure, in order to achieve the development of the company by leaps and bounds.
In this paper, finance theory and financial expertise to explore some of the Great Northern Wilderness corporate finance strategy. Judging from the structure of this paper, first discusses the importance of financing from the financing end, the financing channels, the financing decision-making on several aspects, corporate finance strategy for the Great Northern Wilderness has laid the theoretical foundation; Secondly, the company introduced the basic situation of the Great Northern Wilderness through qualitative and quantitative analysis methods, pointing out that the Great Northern Wilderness in the financing problems and defects; Finally, the combination of the Great Northern Wilderness business strategic objectives and market demands, for the Great Northern Wilderness financing strategies developed to strengthen the financing and implementation of open channels , production and operation activities for the company to play the role of escort to the company's development and expansion of the Great Northern Wilderness provides a theoretical support.

Key words financing financing strategies capital markets financing risks






目 錄
摘要 I
Abstract II
目錄 III
第1章 緒論 1
1.1 研究背景 1
1.2 研究的目的和意義 1
1.3 國(guó)內(nèi)外研究現(xiàn)狀 2
1.3.1 國(guó)外研究現(xiàn)狀 2
1.3.2 國(guó)內(nèi)研究現(xiàn)狀 3
1.4 研究的方法 4
第2章 融資的理論基礎(chǔ) 5
2.1 融資定義 5
2.2 融資的基本原則 5
2.3 融資渠道 6
2.3.1 內(nèi)部融資 6
2.3.2 外部融資 6
2.4 融資相關(guān)理論簡(jiǎn)述 7
2.4.1 MM理論 7
2.4.2權(quán)衡理論 8
2.4.3信息不對(duì)稱理論 8
2.4.4企業(yè)新優(yōu)序融資理論 9
第3章 xxx公司融資現(xiàn)狀及問(wèn)題分析 10
3.1 xxx公司概況 10
3.2 xxx公司融資活動(dòng)成果評(píng)價(jià) 10
3.3 xxx公司財(cái)務(wù)狀況 11
3.4 xxx公司融資的必要性 13
3.5 造成xxx公司融資困難的問(wèn)題分析 13
3.5.1xxx公司自身融資能力不足 13
3.5.2xxx公司直接融資渠道不暢通 14
3.5.3xxx公司間接融資渠道不暢通 15
第4章 xxx公司融資問(wèn)題解決對(duì)策 17
4.1提高公司自身融資能力 17
4.1.1內(nèi)部管理的調(diào)整 17
4.1.2積極發(fā)展關(guān)系貸款 18
4.2優(yōu)化融資外部環(huán)境 20
4.2.1拓寬公司直接融資渠道 20
4.2.2完善融資的間接市場(chǎng) 20
4.2.3提高公司在銀行的信用 21
結(jié)束語(yǔ) 24
致謝 25
參考文獻(xiàn) 26