摘 要
膠合板是我國人造板產(chǎn)品中起步最早、發(fā)展速度最快以及國際競爭力最強的優(yōu)勢產(chǎn)品。改革開放后, 我國經(jīng)濟增長速度的加快及人民生活水平的提高, 更進一步帶動了膠合板的發(fā)展。特別是進入20 世紀(jì)90 年代, 隨著房地產(chǎn)業(yè)不斷升溫、家具業(yè)和室內(nèi)裝修業(yè)的快速發(fā)展, 我國膠合板業(yè)開始步入快速發(fā)展時期。但是膠合板的生產(chǎn)已經(jīng)由勞動力密集型生產(chǎn)開始向資本密集型生產(chǎn)轉(zhuǎn)變。在這種發(fā)展趨勢下, 如果我國膠合板業(yè)還固守低勞動力成本的比較優(yōu)勢基礎(chǔ), 則很難形成未來的國際競爭力。只有盡快把膠合板業(yè)的比較優(yōu)勢基礎(chǔ)由勞動力轉(zhuǎn)向資本和技術(shù), 這種比較優(yōu)勢才可能轉(zhuǎn)換為國際競爭優(yōu)勢。
通過對天津xx商貿(mào)有限公司的業(yè)務(wù)狀況和對歐美市場貿(mào)易的研究，分別從產(chǎn)業(yè)結(jié)構(gòu)調(diào)整、提高技術(shù)創(chuàng)新能力和發(fā)展循環(huán)經(jīng)濟等問題入手，以國際貿(mào)易理論為基礎(chǔ)，采用多種分析方法，針對公司發(fā)展歐美貿(mào)易存在的出口產(chǎn)品缺乏競爭力、所存在的貿(mào)易壁壘、商品結(jié)構(gòu)不合理等問題分析并提出相應(yīng)的對策，從而促進公司對外貿(mào)易快速、健康的發(fā)展。

關(guān)鍵詞: 膠合板 國際競爭力 技術(shù)壁壘 國際環(huán)境

Abstract
Ply-wood is a type of synthetic products.It starts first and grows fastest in China. In addition,ply-wood has an advantage of strongest international competitiveness. After reform and open up, China's accelerated economic growth and improved people's living standard promote the further development of the ply-wood. Especially in 90's of the 20th century, with rising real estate industry, furniture industry and interior decoration industry's rapid development, China's ply-wood industry was entering a period of rapid growth. However, the production of plywood has been transformed by the labor-intensive production to capital-intensive production . In this trend of development, if China's ply-wood industry also sticks to low labor costs based on comparative advantage, it will be difficult to form the future international competitiveness.If only the basis of comparative advantage of the ply-wood industry is changed into capital and technology instead of labor as soon as possible, this comparative advantage can be converted to an international competitive advantage.
Through the research of Kangnaikesi in Tianjin Trading Company's business conditions and trade in Europe and the United States market , from industrial restructuring, technological innovation and the development of circular economy and other problems basing on the international trade theory, we should use a variety of analytical methods, aiming at solving the following problems,such as the development of Europe and the United States trade for the existence of the company's exports lacking competition , the existence of trade barriers and unreasonable structure of the products .So we must seriously analyse these problems and come up with the corresponding solutions to promote foreign trade companies rapid and healthy development .

Keyword The Border trade The structure of trade
The way of trade The quality of personnel


目 錄

摘 要 I
Abstract II

第1章 緒論 1
1.1選題背景 1
1.2研究目的、意義及方法 2
1.2.1 研究目的 2
1.2.2 研究意義 3
1.2.3 研究方法 3
第2章 xx公司競爭力現(xiàn)狀分析 5
2.1公司情況介紹 5
2.2市場競爭力分析 6
2.3產(chǎn)品競爭力分析 6
2.4 技術(shù)競爭力分析 6
第3章 膠合板制造企業(yè)發(fā)展現(xiàn)狀的國際比較分析 10
3.1國外膠合板制造企業(yè)發(fā)展現(xiàn)狀分析 10
3.1.1美國膠合板制造企業(yè)發(fā)展現(xiàn)狀 10
3.1.2歐洲膠合板制造制造企業(yè)發(fā)展現(xiàn)狀 11
3.1.3 發(fā)達(dá)國家膠合板制造企業(yè)發(fā)展的趨勢…………………………..........11
3.2國內(nèi)膠合板制造企業(yè)市場分析 12
3.3膠合板制造企業(yè)國際市場比較分析 15
第4章 xx公司提升國際競爭力存在的問題 21
4.1產(chǎn)品結(jié)構(gòu)不合理 21
4.2 研究開發(fā)投入低自主創(chuàng)新不足 21
4.3 貿(mào)易環(huán)境惡化 27
4.4在國際市場上所存在的技術(shù)貿(mào)易壁壘 28
第5章 提升企業(yè)國際競爭力的對策………………………………………………
5.1 加快產(chǎn)業(yè)結(jié)構(gòu)調(diào)整…………………………………………………………….
5.2 提高技術(shù)創(chuàng)新能力…………………………………………………………….
5.3 建立新的協(xié)調(diào)機制以適應(yīng)貿(mào)易環(huán)境變化………………………………….....
5.4 加快產(chǎn)品外貿(mào)戰(zhàn)略的調(diào)整和出口政策的完善……………………………….
5.5 轉(zhuǎn)變增長方式走可持續(xù)發(fā)展道路…………………………………………….

結(jié)束語 31
致謝 32
參考文獻 33
附錄1
附錄2