中國(guó)移動(dòng)公司融資問(wèn)題及對(duì)策研究
摘要
中國(guó)移動(dòng)在99年從中國(guó)電信分離出來(lái)后一直面臨激烈的
市場(chǎng)競(jìng)爭(zhēng)局面，隨著外資的進(jìn)入和其它電信運(yùn)營(yíng)商的出現(xiàn)，中
國(guó)移動(dòng)通信市場(chǎng)的處境將更加艱難。為了保持網(wǎng)絡(luò)優(yōu)勢(shì)地位，
中國(guó)移動(dòng)必須進(jìn)一步加大網(wǎng)絡(luò)建設(shè)能力，增強(qiáng)競(jìng)爭(zhēng)實(shí)力，因此
中國(guó)移動(dòng)需要大量的資金投入。但是由于國(guó)家對(duì)電信優(yōu)惠政策
的逐步取消，電信資費(fèi)的多次調(diào)整以及金融體制的改革、移動(dòng)
電信分家增加了債務(wù)、資產(chǎn)管理上存在問(wèn)題等一系列因素使中
國(guó)移動(dòng)原有的融資渠道變窄、融資難度加大，中國(guó)移動(dòng)公司在
融資上出現(xiàn)了較大問(wèn)題。
針對(duì)中國(guó)移動(dòng)出現(xiàn)的問(wèn)題，本文以分析移動(dòng)公司的融資歷
史、存在問(wèn)題、融資環(huán)境、融資現(xiàn)狀、融資需求為出發(fā)點(diǎn)，運(yùn)
用相關(guān)融資理論，逐一剖析了當(dāng)前移動(dòng)公司所面臨的可選擇的
若干融資渠道，并提出在目前狀況下中國(guó)移動(dòng)公司為進(jìn)行融資
所需做的準(zhǔn)備工作、融資應(yīng)采取的新型策略以及對(duì)應(yīng)的融資途
徑及方法，并以西部某移動(dòng)公司為例進(jìn)行實(shí)例分析，為中國(guó)移
動(dòng)公司解決融資問(wèn)題提供了一定的幫助。
關(guān)鍵詞:移動(dòng)公司融資環(huán)境融資渠道融資對(duì)策
電子科技大學(xué)碩士論文
ABSTRACT
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電子科技大學(xué)碩士論文
目錄
中文摘要
英文摘要
引言
第一章移動(dòng)公司融資概論······························……1
夸1.1移動(dòng)公司簡(jiǎn)介·······································……1
夸1·2融資的涵義··········································……2
夸1.3資本結(jié)構(gòu)理論·········，·····························……3
夸1.4移動(dòng)公司融資的原則······························……3
第二章移動(dòng)公司融資歷史回顧和存在問(wèn)題·········……
圣2.1移動(dòng)公司融資歷史回顧···························……6
薈2.2移動(dòng)公司面臨的融資問(wèn)題························……7
一移動(dòng)公司面臨較強(qiáng)行業(yè)管制···························……7
二.國(guó)家優(yōu)惠政策取消和電信資費(fèi)調(diào)整..···················……7
三·收益模式脆弱··········································……7
四·銀行借貸現(xiàn)象嚴(yán)重····································……8
五.國(guó)際資本市場(chǎng)容童的限制.······························……9
六.偏高的資產(chǎn)負(fù)債率····································……10
七.固定資產(chǎn)投資的問(wèn)題····································……10
八.現(xiàn)有資產(chǎn)管理··········································……10
九.應(yīng)收帳款等營(yíng)運(yùn)資金管理······························……13
十.滯后的管理水平·······································……14
第三章移動(dòng)公司融資環(huán)境分析························……15
圣3.1融資宏觀環(huán)境·······································……巧
怪3.2融資微觀環(huán)境····································……19
夸3.3融資環(huán)境的優(yōu)劣勢(shì)分析比較·····················……19
第四章移動(dòng)公司融資的前期準(zhǔn)備··················……22
圣4.1轉(zhuǎn)變?nèi)谫Y觀念···································……22
電子科技大學(xué)碩士論文
圣4.2降低資產(chǎn)負(fù)債率······························……23
夸4.3優(yōu)化資本配置·································……24
夸4.4優(yōu)化公司資產(chǎn)結(jié)構(gòu)···························……25
夸4.5加強(qiáng)投資項(xiàng)目的控制···························……26
第五章移動(dòng)公司融資方式與渠道·····················……27
夸5.1基本融資方式·····················..