73頁
摘要
太平人壽復業(yè)經營雖晚，但發(fā)展極為迅速，己成為中國壽險市場中增長最
快的保險公司。其成功的關鍵在于太平人壽根據(jù)內外部環(huán)境選擇了合適的成長
戰(zhàn)略，不斷培育自身獨特的核心競爭能力。本文運用經濟學和戰(zhàn)略管理的相關
理論，從實證研究的角度，對太平人壽的戰(zhàn)略和核心競爭力進行較系統(tǒng)的研究
和剖析，從中得出一些對中小企業(yè)具有借鑒意義的啟示。本文的創(chuàng)新點主要有:
(l)采用改進的波特六種力量分析模型，進行產業(yè)環(huán)境分析;(2)在戰(zhàn)略和
核心競爭力分析中，引進了全新的資源杠桿理論。全文共分四部分。
第一部分:太平人壽簡介。介紹了太平的歷史、現(xiàn)狀、股權構成以及復業(yè)
經營不到一年的經營業(yè)績。
第二部分:太平人壽發(fā)展戰(zhàn)略的選擇。首先，建立了PEST模型，對外部
經濟環(huán)境、政治法律環(huán)境和文化環(huán)境以及壽險業(yè)的發(fā)展趨勢進行了實證研究。
隨后，運用邁克爾.波特的競爭理論，對太平人壽的產業(yè)環(huán)境進行了分析，并運
用赫弗因德指數(shù)分析了壽險業(yè)的市場結構，在此基礎上，依據(jù)SwOT模型和
GE矩陣模型，闡述太平人壽實行成長型戰(zhàn)略和差異化戰(zhàn)略的必然性。
第三部分:提升太平人壽戰(zhàn)略實施中的核心競爭力。這部分以企業(yè)資源基
礎理論、企業(yè)能力理論和資源杠桿戰(zhàn)略理論為框架，探討太平人壽核心競爭力
的來源和創(chuàng)造消費者剩余的途徑。太平人壽的核心競爭力的組成要素有二:合
作和創(chuàng)新，其培育途徑有:合作、整合、專注、積累、創(chuàng)新、平衡和企業(yè)文化。
第四部分:太平人壽戰(zhàn)略實施中應注意的問題。筆者在認真分析太平人壽
成功經驗時，注意到一些亞待解決的四個問題，這對保持該公司的動態(tài)競爭優(yōu)
勢，具有至關重要的作用。
關鍵詞:發(fā)展戰(zhàn)略核心競爭力太平人壽
一一︸口前
第一部分太平人壽簡介····································
1.1歷史沿革···················，································
1.2公司的經營現(xiàn)狀···········································
1.2.1公司的目標···············································
1.2.2公司的經營理念·····，·················，·················
1.2.3公司的組織架構·········································
1.2.4人員結構·································，················
1，2.5核心產品與技術·········································
1.3股權構成和股東簡介·····································
1.3.1股權構成··················································
1.3.2股東簡介··················································
1.4太平人壽復業(yè)后的經營業(yè)績····························
1.4.1太平的復業(yè)籌備·········································
1.4.2太平人壽組織機構發(fā)展構架···························
1.4.3太平人壽復業(yè)經營后的業(yè)績··························
第二部分太平人壽發(fā)展戰(zhàn)略的選擇·····················
2.]復業(yè)經營的背景實證分析·······························
2.1.1建立PEST分析模型···································
2.1.2政治法律環(huán)境分析····································
2.1.3社會文化環(huán)境的實證分析·····························
2.1.4經濟環(huán)境的實證分析···································
2.2壽險業(yè)的產業(yè)環(huán)境分析··································
2.2.1改進的波特六種力量分析模型·······················
2.22潛在進人者···············································
2.2.3現(xiàn)有企業(yè)之間的競爭···································
2.2.4替代品·····················································
2.2.5消費者合供應商的力量···，····························
2.2.6利益相關者的影響·····································
2.2.7結論························································
2.2.8壽險業(yè)的市場結構······································
2.3中國壽險業(yè)一巨大的潛力·················，·············
2.3.1中國經濟穩(wěn)定高速發(fā)展態(tài)勢··························
2.3.2中國壽險業(yè)的巨大增長空間給太平的吸引力·····
2.4太平人壽的發(fā)展戰(zhàn)略分析模型·························
2.4.1SWOT分析模型··········································
2.4.2GE矩陣分析模型········································-..