摘    要
房地產(chǎn)可行性研究是在房地產(chǎn)項(xiàng)目投資決策前，對(duì)擬開發(fā)項(xiàng)目在技術(shù)經(jīng)濟(jì)社會(huì)三方面的可行性進(jìn)行論證、研究、評(píng)價(jià)，對(duì)開發(fā)方案進(jìn)行認(rèn)真仔細(xì)的經(jīng)濟(jì)分析，對(duì)未來(lái)的收益進(jìn)行科學(xué)的預(yù)測(cè)，并且對(duì)擬開發(fā)項(xiàng)目的技術(shù)先進(jìn)性、經(jīng)濟(jì)合理性、適用性、建設(shè)的必要性和可行性進(jìn)行全面分析和綜合評(píng)價(jià)，針對(duì)擬投資項(xiàng)目該如何投資建設(shè)得出較科學(xué)的意見，為項(xiàng)目投資決策提供科學(xué)的依據(jù)。
本文通過(guò)對(duì)“衡水市區(qū)和平路路南、育才街以東”地段的可行性研究，結(jié)合該地段地理位置，與周邊已經(jīng)開盤的小區(qū)對(duì)比優(yōu)勢(shì)與劣勢(shì)，確定小區(qū)的最佳開發(fā)方式，最終形成了一份完整的地價(jià)報(bào)價(jià)的可行性研究報(bào)告。
根據(jù)以上的分析，得出以下結(jié)論：若土地報(bào)價(jià)在4900萬(wàn)元—7000萬(wàn)元的范圍內(nèi)就可獲得30%以上利潤(rùn)率，如果高于7000萬(wàn)，所得的利潤(rùn)率低于30%，該地塊就可考慮退出競(jìng)買

關(guān)鍵詞：市場(chǎng)分析；項(xiàng)目定位；成本估算；報(bào)價(jià)方案

 
Bidders " South Road, Heping Road, Hengshui City, Yucai Street east " Lot of feasibility study report

Abstract
Feasibility study of real estate investment decision in real estate before, on the proposed economic and social development projects in three areas of technology to demonstrate the feasibility study, eva luation, development of programs carefully to the economic analysis of future earnings for scientific projections, and proposed development projects on advanced technology, economic rationality, the applicability of the necessity and feasibility of building a comprehensive analysis and eva luation for the proposed investment and construction investment projects how to draw more scientific advice for project to provide a scientific basis for investment decisions.
    Based on the "South Road, Heping Road, Hengshui City, Yucai Street east " lot of feasibility studies, combined with the lot location, and the surrounding area has been the opening of the advantages and disadvantages compared to determine the best community development approach, and ultimately the formation of offer a complete feasibility study land.
Based on the above analysis, the following conclusions: If the land purchase in the range of 56 million yuan -76 million more than 30% can be obtained within the margins, if more than 76 million, the profit margin from less than 30% of the land can consider withdrawing from the bidding block

Keywords: market analysis; project location; cost estimates; Quotation
 
目    錄
摘    要 I
Abstract II
一、可行性研究的文獻(xiàn)綜述 1
(一)可行性研究的背景 1
(二)房地產(chǎn)開發(fā)項(xiàng)目可行性研究的概念 1
(三)可行性研究的國(guó)外發(fā)展研究狀況 1
(五)可行性研究的意義 5
二、項(xiàng)目概況及開發(fā)企業(yè)簡(jiǎn)介 6
(一)項(xiàng)目概況 6
(二)項(xiàng)目周邊環(huán)境 7
(三）開發(fā)公司簡(jiǎn)介 7
三、市場(chǎng)分析 8
(一) 衡水市概況 8
(二）衡水市房地產(chǎn)市場(chǎng)現(xiàn)狀 9
(三）衡水市未來(lái)房地產(chǎn)發(fā)展前景預(yù)測(cè) 9
四、項(xiàng)目開發(fā)設(shè)想 11
(一)概述 11
(二)最佳開發(fā)方式 11
1.開發(fā)方案 11
2.小區(qū)規(guī)劃方案 12
3.小區(qū)規(guī)劃方案總平面圖 14
五、銷售收入計(jì)算 15
(一) 銷售預(yù)測(cè) 15
(二) 房屋定價(jià)依據(jù) 15
1.周邊四宗近期開盤房地產(chǎn)基本情況 15
2.價(jià)格定位 16
3.銷售收入 17
六、成本分析 18
(一)技術(shù)經(jīng)濟(jì)指標(biāo) 18
(二)項(xiàng)目總成本分析 18
1.基本造價(jià) 18
2.政府及職能性收費(fèi) 19
3.預(yù)備費(fèi) 20
4.項(xiàng)目相關(guān)費(fèi)用 21
5.項(xiàng)目總成本 21
七、報(bào)價(jià)方案分析 23
(一)拍賣底價(jià)基礎(chǔ)上的經(jīng)濟(jì)分析 23
(二)土地的報(bào)價(jià)方案 24
八、資金籌措 25
(一)資金籌措方案 25
(二)資金使用計(jì)劃 25
九、風(fēng)險(xiǎn)分析及防范 26
(一)市場(chǎng)風(fēng)險(xiǎn) 26
(二)政策風(fēng)險(xiǎn) 26
(三)其它風(fēng)險(xiǎn) 26
結(jié)  論 27
參考文獻(xiàn) 28
致    謝 29