電子商務(wù)個性化信息服務(wù)的研究

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摘    要

電子商務(wù)是基于互聯(lián)網(wǎng)、以交易雙方為主體、以銀行電子支付和結(jié)算為手段、以客戶數(shù)據(jù)為依托的全新的商務(wù)模式，可以使商家與供應(yīng)商更緊密地聯(lián)系起來，更快地滿足客戶需求，也可以讓商家在全球范圍內(nèi)選擇最佳供應(yīng)商，在全球市場上銷售產(chǎn)品。
個性化需求與服務(wù)是電子商務(wù)的發(fā)展過程中急待解決的問題之一，而混合推薦的技術(shù)和方法是可以提升電子商務(wù)活動個性化的重要手段。本文介紹了電子商務(wù)的發(fā)展概況，從用戶手工定制建模、基于內(nèi)容的推薦和混合推薦的關(guān)鍵技術(shù)等方面分析了目前電子商務(wù)中利用這些關(guān)鍵技術(shù)提升個性化服務(wù)水平的若干措施。

【關(guān)鍵詞】電子商務(wù);個性化服務(wù);無差異產(chǎn)品;混合推薦

 
Abstract

The electronic commerce is based on the Internet, take transaction both sides as the main body, take the bank electron payment and the settlement as the method, take the customer data as the brand-new commercial pattern which depends on, it may cause the merchant and the supplier close, quickly meets the customer need, also may let the merchant choose the best supplier in the global scope, sells the product in the global market.
Customization of individualization is a pressing problem in e-commerce        development. Mix recommendation technique is one of the most important means to upgrade the level of individualization on in e-commerce. The article introduces the development outline of e-commerce and manually has custom-made the modeling, based on content commendation and mix recommendation aspect and so on essential technology from the user, analyze these technologies and key supporting technologies of content management.

【Key Words】E-Commerce; Individualized service; Non-difference product; Mix recommendation

目錄
1 緒論 1
1.1 研究目的及意義 1
1.2 國內(nèi)外研究與應(yīng)用現(xiàn)狀 2
1.3電子商務(wù)發(fā)展趨勢展望 3
1.3.1縱深化趨勢 3
1.3.2個性化趨勢 3
1.3.3專業(yè)化趨勢 3
1.3.4國際化趨勢 4
1.3.5融合化趨勢 4
1.4本文主要研究內(nèi)容 4
2 電子商務(wù)個性化服務(wù) 5
3 以客戶為中心的個性化電子商務(wù)解決方案 7
3.1電子商務(wù)軟件系統(tǒng) 7
3.2應(yīng)用系統(tǒng)與技術(shù)架構(gòu)的設(shè)計 9
3.3個性化電子商務(wù)的操作 10
4關(guān)鍵技術(shù)實現(xiàn) 12
4.1用戶手工定制建模 12
4.2示例用戶建模 13
4.3自動用戶建模 13
4.4基于規(guī)則的推薦 14
4.5基于內(nèi)容的推薦 14
4.6合作推薦 14
4.7混合推薦 15
5結(jié)束與展望 16
參考文獻 18
致謝 19