淺析晨光電纜行業(yè)之路

摘要
電力行業(yè)長期以來作為我國的支柱產(chǎn)業(yè)，在國民經(jīng)濟(jì)中占據(jù)著重要的地位。本文主要介紹浙江平湖晨光電纜公司的發(fā)展歷程，通過成長慢慢的走向成熟，對浙江平湖晨光電纜業(yè)的發(fā)展做出分析，共五個章節(jié)，第一個章節(jié)介紹平湖電纜的發(fā)展史；第二個章節(jié)介紹了平湖電纜業(yè)的現(xiàn)狀；第三個章節(jié)介紹平湖電纜業(yè)的營銷渠道；第四章重點(diǎn)分析了我國未來電纜市場的主力市場；第五個章節(jié)簡單分析了我國電纜本身的發(fā)展方向。
關(guān)鍵詞：電纜、營銷渠道、市場

Abstract
Electric power industry for a long time as a pillar industry in China, occupies an important place in the national economy。This article mainly introduces the evolution of Zhejiang Pinghu morning cable companies through growth slowly matures, Pinghu, Zhejiang morning analysis to the development of the cable industry, a total of five chapters, the first chapter describes the history of Pinghu cable。This article mainly introduces the evolution of Zhejiang Pinghu morning cable companies through growth slowly matures, Pinghu, Zhejiang morning analysis to the development of the cable industry, a total of five chapters, the first chapter describes the history of Pinghu cable，The second chapter describes the status of Pinghu cable industry; Pinghu, the third chapter of the cable industry marketing channels；The fourth chapter focused on analysis of the main markets of the future cable market in China; Simple fifth chapter analyzes the development direction of the cable itself.
Key words: cable, marketing channels, marketing
 

目    錄
摘要…………………………………………………………………………….1
Abstract……………………………………………………………………….2
引言……………………………………………………………………………6
第一章   概述…………………………………………………………………7
1.1晨光電纜的簡介……………………………………………………7
1.2晨光電纜的主要產(chǎn)業(yè)及用途………………………………………7
第二章   晨光電纜的營銷渠道……………………………………………8
2.1中國電纜業(yè)的現(xiàn)狀……………………………………………………8
2.2晨光電纜發(fā)展歷程……………………………………………………8
第三章電纜市場發(fā)展…………………………………………………………9
3.1市場發(fā)展戰(zhàn)略…………………………………………………………9
3.2發(fā)展前景………………………………………………………………9
3.3電纜業(yè)發(fā)展問題………………………………………………………10
結(jié)論…………………………………………………………………………11
參考文獻(xiàn)……………………………………………………………………13
致謝…………………………………………………………………………14
附錄…………………………………………………………………………16