中小企業(yè)網(wǎng)站建設

全文45頁近30000字 圖文并茂 例證翔實

摘要
如今，互連網(wǎng)對企業(yè)來說已經(jīng)不再是新鮮的事物了，大多數(shù)的企業(yè)都已經(jīng)建立了自己的網(wǎng)站。隨著互連網(wǎng)的快速發(fā)展，網(wǎng)絡已成為人們生活的一部分。電子商務、網(wǎng)絡營銷已不在只是被炒做的概念，人們對其的認識也在深入。
不僅僅是大企業(yè)需要網(wǎng)站來開展電子商務，中小企業(yè)一樣也迫切需要自己的企業(yè)網(wǎng)站用以實現(xiàn)宣傳和聯(lián)系客戶等許多傳統(tǒng)媒介無法完成的目標。本人這次為上海智威貿(mào)易有限公司建立企業(yè)網(wǎng)站，從前期的準備和調(diào)查到資料的搜集整理，網(wǎng)頁的制作，網(wǎng)站的上傳經(jīng)歷了一個多月的時間，深刻體會到網(wǎng)站的建設要有系統(tǒng)的理論指導。搭建網(wǎng)站模型需要各方面的信息，而如何在網(wǎng)頁上正確明晰地表達企業(yè)的信息，使企業(yè)達到建站的目的，對建設好企業(yè)網(wǎng)站是有非常大的意義的?？梢哉f，有正確的建站思路再配合下文所講的具有普遍性的建站原理才能創(chuàng)造出真正的企業(yè)網(wǎng)站，而不是只在技術上苦苦追求完美，堆砌出華麗卻沒有實際意義的工藝品。
本文分析了我國傳統(tǒng)企業(yè)上網(wǎng)概況，提出將網(wǎng)絡營銷分為兩類。并從市場營銷的角度、從消費者的利益出發(fā)，探討傳統(tǒng)企業(yè)網(wǎng)站建設的各種帶有普遍性的原則及標準。本文將企業(yè)網(wǎng)站的建設分為八個方面：一、網(wǎng)站定位,主要強調(diào)網(wǎng)站應有明確的建站目的和目標訪問群體；二、網(wǎng)站界面，探討網(wǎng)站建設的藝術；三、網(wǎng)站導航，網(wǎng)上沖浪的指南針；四、網(wǎng)站信息，網(wǎng)站信息才是最重要的；五、網(wǎng)站互動，介紹企業(yè)如何通過網(wǎng)絡與消費者展開富有意義的交流；六、網(wǎng)站推廣，重在提高網(wǎng)站的知名度和美譽度；七、網(wǎng)站質(zhì)量，企業(yè)開展網(wǎng)絡營銷的評估方法；八、網(wǎng)站維護，不斷的更新維護是企業(yè)網(wǎng)站生命的源泉。在此框架之下，對每一方面的具體標準進行細化，并且理論聯(lián)系實際,為上海智威貿(mào)易有限公司建設了企業(yè)網(wǎng)站.
新的技術總是帶來新的機遇。企業(yè)迫切需要充分利用網(wǎng)絡,加速培養(yǎng)自身的學習能力,捕捉市場變化的機遇,積極吸取新知識并制定相應的戰(zhàn)略,重組資源,調(diào)整自己的行動。這樣企業(yè)才能應變靈活,不斷提高競爭優(yōu)勢。

關鍵詞：網(wǎng)絡營銷、電子商務、企業(yè)網(wǎng)站
Abstract
Nowadays, Internet is not a novel thing again for enterprise, Most enterprises have already set up one's own websites. With the fast development of Internet, the network has already become a part of people's life. E-commerce,, network marketing yet in fry into concept that do just, people' s understanding to its deepen too.
Not merely it is big enterprises that need websites to launch e- commerce, Small and medium-sized enterprises the same to need one's own enterprise website in order to realize and propagate and get in touch with customer a lot of traditional goal that media can't finish urgently too. I built enterprise's websites intelligently for Shanghai ZHIWEI CO.,LTD this time, Preparation and investigate collection to get materials put in order, making of webpage of issue in the past, To upload and go through one time for one month website, realize deeply that there should be systematic theoretical directions in the construction of websites. Put up website model need of various fields information, and how be correct to express the information of enterprises distinctly on webpage, Make enterprise achieve the goal of building a station, to build well enterprise website have big meaning very. We can say , have building a station train of thought cooperate with what the ensuing chapters speak have to build a station the principle creates real enterprise　websites universality correct, Pursue perfect earnestly at technology only , pile up and appear magnificent to have actual handicraft of meaning.

部分參考文獻：

11. 肖萍 ,王超學,《電子商務網(wǎng)站設計與管理》, 東南大學出版社,2001年,P1-59
12. 苗郁,《電子商務:操作與實例》,遼寧科學技術出版社,2002年,P13-49
13. 陰雙喜, 何佳訊, 王磊,《網(wǎng)絡營銷基礎》, 復旦大學出版社, 2002年,P110-131 P320-343
14. 肖金秀 ,馮沃輝 ,盧國旺,《中文Dreamweaver4網(wǎng)頁設計經(jīng)典》 ,冶金工業(yè)出版社,2002年,P138-153