陽光假日酒店企業(yè)視覺識別手冊設(shè)計方案
專業(yè)：藝術(shù)設(shè)計 全文共10539字21頁。
摘　　要
隨著社會經(jīng)濟的不斷發(fā)展，人們的工作也日益繁忙起來，在快節(jié)奏的生活中人們渴望著身心的徹底放松，那么您需要一個貼心的問候，一個舒心的環(huán)境！還有許多人在逢年過節(jié)的時候已經(jīng)擺脫以往的傳統(tǒng)的繁冗的度過方式，人們會選擇一種既經(jīng)濟又方便的方式-去酒店定一桌飯菜，但飯店的環(huán)境一定要好！綜上人們的潛在心里要求，越來越多的綜合性酒店應(yīng)運而生。
人們對酒店的要求已經(jīng)不是實現(xiàn)其簡單的住宿功能了，而是轉(zhuǎn)為既能滿足人們的對其餐飲、娛樂等功能的要求又要滿足精神要求，“人性化”設(shè)計這一概念正好滿足了人們的各項要求它所表達的是從某種程度上的人性自我解放。它可以通過企業(yè)的名稱、標(biāo)志、指示系統(tǒng)、環(huán)境系統(tǒng)等來表現(xiàn)。
此VI設(shè)計方案中標(biāo)志是由太陽變形而來的，標(biāo)準(zhǔn)色為活潑的橙色與給人帶來希望的綠色，表達了陽光假日酒店的經(jīng)營理念“陽光假日-給您陽光般的假日心情！”整套VI手冊是為了向人們展現(xiàn)陽光假日酒店的企業(yè)理念、企業(yè)性質(zhì)、企業(yè)的整體面貌、企業(yè)文化、經(jīng)營理念、服務(wù)宗旨等。VI手冊設(shè)計的目的在于使更多的人了解一個企業(yè)的整體狀況，并提升其在同行業(yè)中的競爭力！
整套VI手冊的設(shè)計風(fēng)格為“清新、淡雅”，只用簡單的色塊進行搭配，給人以放松、舒適之感。這也是我們企業(yè)所要努力的目標(biāo)-給你陽光般的假日心情！讓你來到本酒店通過內(nèi)部全面的、完善的、一體化貼心服務(wù)，會使您全身心的得到發(fā)自內(nèi)心的放松與享受！
設(shè)計源于生活，設(shè)計依賴于人們的需求并應(yīng)運而生，在滿足人們的生活需要的同時又在改變著人們的生活方式，同時也在改變著社會。這些改變體現(xiàn)在人類生活的方方面面。

ABSTRACT

In recent years, people lived in term is continuously ameliorative, ising more and more high to the request of the living environment too, villa building too with unprecedented speed forward develop.The villa is a kind of independent type that mankind live architectural, reflected people some a period life style in history with culture interest.
In this complicated environment in now, people look for the comfortable life space, since can satisfy the function request to satisfy the spirit need again.The article put forward" humanization" of the concept combines proceeding explain.The actual content that humanization design thered has been the hypostatic change, this kind of change says from a certain degree that is a human nature ego liberation of result.Humanization too can from the indoor color, furniture, green turn a few aspects now, the analysis then designs to match the main special features in building villa.
It adopted the expression the " beautiful type country style" of the leisure attitude in this villa design project. All the way after putting together the of that releases however, let people produce to the great universe the infinite to look forward to.Return to return with love dearly, simple with sincerity, and also positive because this kind of to feels lifes , the beautiful type country style enjoys to us another a kind of living possibility.
Design behave service, the contented person in life needs of rule again at the same time and change the person's movable behavior with life style, and inspire the person's thought method, now the each aspect that mankind life.

Key words: Humane design; Fresh; Elegant;Integration

目　　錄

摘要……………………………………………………………………………………ⅠAbstract……………………………………………………………………………………Ⅱ
第1章 緒論………………………………………………………………………………1
1.1VI設(shè)計在中國的發(fā)展現(xiàn)狀…………………………………………………1
1.2企業(yè)導(dǎo)入VI的目的及意義…………………………………………………2
第2章設(shè)計理念與特點…………………………………………………………………3
2.1陽光假日酒店概況…………………………………………………………3
2.2陽光假日酒店導(dǎo)入VI的目的及時機………………………………………3
2.3陽光假日酒店的企業(yè)理念…………………………………………………4
2.3.1企業(yè)理念在設(shè)計中的體現(xiàn)…………………………………………4
2.3.2設(shè)計特點……………………………………………………………4
2.4本章小結(jié)……………………………………………………………………5
第3章陽光假日酒店企業(yè)視覺識別手冊設(shè)計……………………………………6
3．1 基礎(chǔ)部分說明……………………………………………………………6
3.1.1標(biāo)志設(shè)計……………………………………………………………6
3.1.2標(biāo)準(zhǔn)字體……………………………………………………………6
3.1.3標(biāo)準(zhǔn)色彩和輔助色彩………………………………………………6
3.1.4基本要素標(biāo)準(zhǔn)組合…………………………………………………6
3.1.5輔助圖形……………………………………………………………7
3．2 應(yīng)用部分說明………………………………………………………………7
3.2.1辦公用品系統(tǒng)……………………………………………7
3 .2.2環(huán)境系統(tǒng)與陳列系統(tǒng)……………………………………………7
3.2.3廣告宣傳系統(tǒng)………………………………………………7
3.2.4交通運輸工具系統(tǒng)…………………………………………7
3.2.5員工服裝配飾系統(tǒng)…………………………………………8
3．3 本章小結(jié)……………………………………………………………………8
結(jié)論…………………………………………………………………………………………9
參考文獻 …………………………………………………………………………10-..