摘 要
隨著現(xiàn)代化的不斷進(jìn)程，人們對(duì)物質(zhì)生活的追求與日俱增，對(duì)服裝的獨(dú)特追誰也情有獨(dú)鐘。在世界大師的手筆下，各種各樣的潮流休閑服裝也滿目琳瑯。然而對(duì)我古代少數(shù)民族服飾的研究也成為現(xiàn)代服飾重點(diǎn)課題之一，其意義不但能夠滿足現(xiàn)代人對(duì)休閑服裝想需求，也能夠?qū)ξ覈褡逦幕难芯俊⒈Ｗo(hù)、傳承。本系列服裝屬于休閑裝，靈感來源于廣西水族女子的傳統(tǒng)服裝設(shè)計(jì)元素，意在于發(fā)掘我們廣西少數(shù)民族的服飾文化，設(shè)計(jì)出一款既然有民族氣息，又簡(jiǎn)潔、新穎、時(shí)尚的休閑實(shí)用裝。設(shè)計(jì)上繼承了傳統(tǒng)的打褶手法，配以具有民族特色是花邊。色彩上主要選用了水族的傳統(tǒng)藍(lán)色為主色調(diào)，配以活潑輕快的青色、白色，簡(jiǎn)潔明了而又不失潮流。面料主要以棉布為主，少數(shù)細(xì)節(jié)的地方用了仿絲綢的面料，刻畫出女性應(yīng)有的優(yōu)雅輕柔之美。本文針對(duì)此系列六套創(chuàng)意裝和兩套原汁原味的民族復(fù)制服裝的工藝方案、靈感來源、主題思想、工藝技術(shù)進(jìn)行了詳細(xì)的說明，最后針對(duì)本系列服裝的銷售進(jìn)行了市場(chǎng)分析，并設(shè)計(jì)了銷售方案。

關(guān)鍵詞:民族元素 藍(lán)色 休閑裝 銷售












ABSTRACT
With the continuous process of modernization, the pursuit of people's growing material life of service.
Who also installed a soft spot for unique recovery. Master's handwriting in the world under a variety of casual clothing trend everywhere gem. But for me the study of ancient ethnic clothing has also become one of the key issues of modern dress, its significance not only to meet the needs of modern people think of casual clothing, but also to our national culture for research, conservation, heritage. Series of casual clothing is inspired by women's traditional clothing Guangxi aquarium design elements, meaning that explore our clothing culture of ethnic minorities in Guangxi, to design a as a national flavor, and simple, innovative, practical and stylish casual loading. Designed to inherit the traditional pleated approach, together with the national characteristics of the lace. Colors selected on the main aquarium sea-blue color of the traditional primary colors, accompanied by lively and light cyan, white, clear and concise without losing trend. Based mainly on cotton fabric, a few details of the place with a silk-like fabric, women should depicts the beauty of gentle elegance. This idea for this series of six sets of two sets of equipment and clothing authentic replication process of the national program, a source of inspiration, theme ideas, craft a detailed technical description of the final sales of wearing apparel for the series carried out market analysis, and design of marketing programs.

Key words: Nationalelements Navy blue Leisure Sell

目 錄
緒論 .................................................................1
第一章 靈感來源及表達(dá)的主題思想 .....................................2
第一節(jié) 靈感來源 …………………………………………………………………2
第二節(jié) 主題思想 ………………………………………………………………2
第二章 設(shè)計(jì)元素與手法………………………………………………………………3
第一節(jié) 元素的運(yùn)用 ………………………………………………………………3
第二節(jié) 創(chuàng)作手法 …………………………………………………………………3
第三章 設(shè)計(jì)方案及實(shí)施 ……………………………………………………………4
第一節(jié) 色彩與款式 ………………………………………………………………4
第二節(jié) 面料及輔料的選擇與運(yùn)用 ………………………………………………5
第三節(jié) 制版及工藝設(shè)計(jì) …………………………………………………………5
第三章 市場(chǎng)策劃營銷 ………………………………………………………………6
第一節(jié) 市場(chǎng)定位 …………………………………………………………………6
第二節(jié) 市場(chǎng)營銷 …………………………………………………………………6
結(jié)論 ………………………………………………………………………………7
致謝 ……………………………………………………………………………………8
參考文獻(xiàn) ………………………………………………………………………………9