欽州市房地產(chǎn)市場(chǎng)調(diào)查報(bào)告

目   錄

第一章  欽州市城市概況                                           6
一、地理位置                                                     6
二、城市交通                                                     6
三、人口統(tǒng)計(jì)                                                     7
四、經(jīng)濟(jì)概況                                                     7
1、產(chǎn)業(yè)結(jié)構(gòu)                                                  7
2、欽州市歷年經(jīng)濟(jì)發(fā)展情況                                    8
3、2007年1—6月份各項(xiàng)經(jīng)濟(jì)指標(biāo)                               8
——財(cái)政收入保持高速增長(zhǎng)                                  8
     ——工業(yè)效益繼續(xù)攀升                                      8  
       ——城鄉(xiāng)居民收入增長(zhǎng)繼續(xù)加快                              8
——招商引資力度加強(qiáng)                                      8
       ——金融運(yùn)行平穩(wěn)                                          8
4、2006年三大產(chǎn)業(yè)所占的比重                                 9
5、工業(yè)狀況                                                  9
6、商業(yè)旅游                                                  10
五、現(xiàn)有城市發(fā)展布局                                             10
    1、工業(yè)布局                                                  10
    2、商業(yè)布局                                                  10
3、生活布局                                                  11
六、投資情況                                                     11
1、工業(yè)投資力度加大                                          11
2、基本建設(shè)投資增長(zhǎng)加快                                      11
3、房地產(chǎn)開發(fā)投資回升，商品房銷售形勢(shì)可觀                    11
4、欽州港投資情況                                            12
第二章  欽州市城市發(fā)展趨勢(shì)                                       12
一、 城市發(fā)展定位                                                12
二、欽州在廣西北部灣經(jīng)濟(jì)圈戰(zhàn)略地位                               12
——中央的高度重視                                           14
——廣西對(duì)北部灣（廣西）經(jīng)濟(jì)區(qū)開放開發(fā)重視                   14
——?dú)J州市與北海市、防城港市的區(qū)別                           15
——從數(shù)字看北海、欽州兩市情                                 15
三、發(fā)展優(yōu)勢(shì)與潛力                                               17
●區(qū)位優(yōu)勢(shì)得天獨(dú)厚                                           17
●建港條件優(yōu)越                                               18
●自然資源豐富                                               18
●生態(tài)環(huán)境優(yōu)良                                               18
四、發(fā)展環(huán)境                                                     18
五、 經(jīng)濟(jì)社會(huì)發(fā)展目標(biāo)                                            19
     ——經(jīng)濟(jì)總量翻番                                            19
——經(jīng)濟(jì)結(jié)構(gòu)調(diào)整優(yōu)化                                        19
——城鎮(zhèn)化水平明顯提高                                      20
——基礎(chǔ)設(shè)施進(jìn)一步完善                                      20
——科技教育迅速發(fā)展                                        20
 ——開放型經(jīng)濟(jì)達(dá)到新水平                                    20
——人民生活水平進(jìn)一步提高                                  20
六、未來城市發(fā)展規(guī)劃                                             20
（一）、中心城市發(fā)展                                           20
          1、發(fā)展目標(biāo)                                            20
2、發(fā)展布局                                            20
          3、建設(shè)管理                                            21
             ——強(qiáng)化規(guī)劃先行                                    22
——突出建設(shè)重點(diǎn)                                    22
         ——?jiǎng)?chuàng)新管理機(jī)制                                    22
（二）、副中心城市發(fā)展                                         22
——靈山縣城                                           22
     ——浦北縣城                                           23
   （三）、工業(yè)布局                                               23
          1、大型臨海工業(yè)園                                      23
          2、市郊工業(yè)區(qū)                                          23
          3、縣區(qū)工業(yè)園                                          23
（四）、農(nóng)業(yè)布局                                               24
（五）、旅游布局                                               25
（六）、商貿(mào)布局                                               26
1、物流園區(qū)                                            26
          2、商貿(mào)集聚區(qū)                                          26
——城市商業(yè)中心區(qū)                                  26
         ——專業(yè)批發(fā)市場(chǎng)                                    26
第三章  欽州市房地產(chǎn)發(fā)展分析                                     27
一、 欽州市房地產(chǎn)發(fā)展現(xiàn)狀                                        27
1、2004——2006年欽州房地產(chǎn)投資情況                         27
2、2007年1—6月份欽州市房地產(chǎn)投資情況                      27
3、房地產(chǎn)區(qū)域分布圖                                         28
4、欽州市房地產(chǎn)市場(chǎng)現(xiàn)狀分析                                 29
1）、房地產(chǎn)市場(chǎng)紅火                                       29
2）、房地產(chǎn)區(qū)域建設(shè)力度相當(dāng)，形成板塊競(jìng)爭(zhēng)                 29
3）、放量供量，是機(jī)會(huì)也是挑戰(zhàn)                             29
4）、現(xiàn)有的樓盤來的弊端                                   30
①、開發(fā)規(guī)模普遍偏小                                30
②、開發(fā)理念滯后                                    30
③、宣傳推廣落后                                    30
④、營(yíng)銷手段落后                                    30
二、土地價(jià)格及拍賣狀況                                           31
三、注冊(cè)房產(chǎn)資質(zhì)狀況                                             33
四、房地產(chǎn)開發(fā)稅費(fèi)一覽表                                         34
五、建筑成本調(diào)查                                                 34
六、房地產(chǎn)相關(guān)政策                                               34
七、樓盤概況及調(diào)查數(shù)據(jù)                                           35  
   （1）、在售樓盤概況                                            35
（2）、欽州市各區(qū)域樓盤調(diào)查數(shù)據(jù)                                40
①、城中板塊樓盤調(diào)查數(shù)據(jù)                                40
②、城東板塊樓盤調(diào)查數(shù)據(jù)                                40
③、城南板塊樓盤調(diào)查數(shù)據(jù)                                41
④、城西板塊樓盤調(diào)查數(shù)據(jù)                                41
⑤、城北板塊樓盤調(diào)查數(shù)據(jù)                                41
⑥、廣場(chǎng)板塊樓盤調(diào)查數(shù)據(jù)                                41
⑦、欽州港區(qū)板塊樓盤調(diào)查數(shù)據(jù)                            42
八、 欽州市房地產(chǎn)發(fā)展趨勢(shì)                                        42
1、總體發(fā)展方向                                             42
2.房?jī)r(jià)步步高升，一路上揚(yáng)                                    42
3.開發(fā)商各顯其能，高品質(zhì)樓盤不斷面市                        43
4.欽州樓市進(jìn)入電梯房時(shí)代                                    43
5.欽州樓市熱點(diǎn)板塊預(yù)測(cè)                                      43
6、欽州市房地產(chǎn)投資風(fēng)險(xiǎn)因素                                 44
第四章  房地產(chǎn)需求市場(chǎng)調(diào)查（問卷調(diào)查）                           44
一、問卷回收統(tǒng)計(jì)及情況說明                                       45
1、入室主體問卷                                              45
2、取樣情況                                                  45
二、主題問卷調(diào)查數(shù)據(jù)基礎(chǔ)數(shù)據(jù)分析                                 45
1、未來三年內(nèi)置業(yè)意向                                       45
●購(gòu)買動(dòng)機(jī)及次數(shù)                                         45
●本次置業(yè)屬于                                           46
●購(gòu)房區(qū)域選擇                                           47
●投資意向調(diào)查                                           47
●房地產(chǎn)投資區(qū)域選擇                                     47
        ●欽州市房?jī)r(jià)預(yù)測(cè)                                         48
2、購(gòu)買偏好（地段、價(jià)位、戶型與結(jié)構(gòu)、戶型廳室面積、建筑風(fēng)格設(shè)計(jì)、裝修檔次、配套設(shè)施重要性）                                       48
A、可接受價(jià)格、總價(jià)分析                                  48
●購(gòu)房單價(jià)承受能力                                    49
●購(gòu)房所承受總價(jià)能力                                  49
B、需求面積分析                                          49
C、樓型需求分析                                          50
D、戶型偏好分析                                          50
E、戶型結(jié)構(gòu)偏好分析                                      51
3、購(gòu)買行為（銷售行為主動(dòng)性、付款方式）                      51
●付款方式                                                51
●期望首付款額                                            52
●愿意承擔(dān)的月供金額                                      52
●購(gòu)房考慮因素重要性分?jǐn)?shù)分析                              53
●現(xiàn)有住宅最滿意方面                                      53
●現(xiàn)有住宅不滿意方面                                      53
●交付要求                                                54
●配套設(shè)施要求                                            54
4、入室調(diào)查問卷人員構(gòu)成基本情況                              55          
●年齡比例                                                55
●教育程度                                                55
●部門屬性                                                56
●職位                                                    56
●家庭結(jié)構(gòu)                                                57
●家庭人口總數(shù)                                            57
5、媒體認(rèn)知                                                  58
三、調(diào)查數(shù)據(jù)誤差評(píng)估                                             58