摘要：
隨著民營(yíng)企業(yè)“一次創(chuàng)業(yè)”的基本完成，企業(yè)“二次創(chuàng)業(yè)”時(shí)代來(lái)臨。在“二次創(chuàng)業(yè)”中，民營(yíng)企業(yè)要特別重視企業(yè)文化建設(shè)。企業(yè)文化是企業(yè)持續(xù)發(fā)展的動(dòng)力，是使企業(yè)保持較強(qiáng)市場(chǎng)競(jìng)爭(zhēng)力的保證。民營(yíng)中小企業(yè)在企業(yè)文化建設(shè)中存在很多問(wèn)題，主要表現(xiàn)為：企業(yè)文化家族色彩濃重、具有鮮明的老板意志、企業(yè)文化缺乏個(gè)性、流于形式等。基于對(duì)以上問(wèn)題的分析，本文提出了民營(yíng)中小企業(yè)進(jìn)行文化建設(shè)的具體措施：加強(qiáng)對(duì)企業(yè)文化建設(shè)地位、目標(biāo)、內(nèi)容等的認(rèn)識(shí)，變革家族血緣文化，提升企業(yè)家素質(zhì)，塑造企業(yè)家文化等。最后，文章給出了四種可供選擇的企業(yè)文化建設(shè)類(lèi)型。
關(guān)鍵詞：民營(yíng)中小企業(yè)；二次創(chuàng)業(yè)；企業(yè)文化


Abstract: With the basic completion of “the first –time undertaking” for private enterprises,the age for "the second –time undertaking” is approaching.In "the second-time undertaking", the enterprise cultural construction is paid special attention to by private enterprises.The enterprise culture is the driving force for sustaining its development and guarantteeing its relatively strong market competiveness.There exist many problems in the enterprise cultural construction in middle and small companies: family-coloured enterprise culture, owner's will in a dominant place, lack of individuality, formality, etc.Based on an analysis of the above problems, this paper offers some suggestions concerning detailed measurements for middle and small companies’ cultural construction: strengthening the awareness of the cultural construction’s status, aim and content, reforming the family culture, promoting enterprisers’ quality and reshaping the culture.At last, the paper proposes four optional types for enterprise cultural construction.
Key words: middle and small private company；second-time undertaking；enterprise culture.

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