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某集團在線銷售客戶管理系統(tǒng),全文37頁約11400字論述翔實 摘要客戶關系管理是旨在有效改善企業(yè)與客戶關系的新型競爭理念與管理方法。本文首先介紹客戶關系管理的研究背景和意義；通過客戶生命周期和客戶終生價值兩個概念闡明客戶對企業(yè)的價值，分析討論客戶關系管理的基本內涵、主要內容和三大功能支柱；并從企業(yè)的營銷、銷售、客戶服務以...
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某集團在線銷售客戶管理系統(tǒng)
全文37頁 約11400字 論述翔實
摘 要
客戶關系管理是旨在有效改善企業(yè)與客戶關系的新型競爭理念與管理方法。本文首先介紹客戶關系管理的研究背景和意義；通過客戶生命周期和客戶終生價值兩個概念闡明客戶對企業(yè)的價值，分析討論客戶關系管理的基本內涵、主要內容和三大功能支柱；并從企業(yè)的營銷、銷售、客戶服務以及組織等方面分析客戶關系管理對企業(yè)的影響，指出客戶關系管理能提高企業(yè)的核心競爭優(yōu)勢。然后，分析討論客戶關系管理系統(tǒng)的基本功能以及數(shù)據(jù)挖掘技術在客戶關系管理系統(tǒng)中的應用，給出了數(shù)據(jù)挖掘的基本步驟，并結合案例分析數(shù)據(jù)挖掘在客戶生命周期各個階段的運用。最后針對客戶關系管理系統(tǒng)運行成功率不高的現(xiàn)實提出了改造企業(yè)文化和成功實施的關鍵因素，并從管理思想、軟件、系統(tǒng)三個概念層次對客戶關系管理的理論與方法作了概括。設計部分主要介紹了該系統(tǒng)的運行環(huán)境，這是使用ASP編寫網頁的前提條件，也為閱讀以后章節(jié)做鋪墊。對開發(fā)的哈藥集團銷售客戶系統(tǒng)進行系統(tǒng)分析。著重向讀者介紹了本系統(tǒng)的設計思路。介紹了本系統(tǒng)的具體實現(xiàn)過程，包括功能介紹及截圖。對本系統(tǒng)進行了測試和評估。
本論文在寫作過程中引用了圖表、表格并配以文字說明，有助于讀者的了解。
不足之處在所難免，望老師給予批評與指導。
關鍵字：網絡，數(shù)據(jù)庫，ASP，Access
ABSTRACT
The customer relations management is for the purpose of effectively improving the enterprise and the customer relations new competition idea and the management. This article first introduces the customer relations management the research background and the significance; Expound the customer through the customer life cycle and the customer life-long value two concepts to enterprise's value, the analysis discussion customer relations management basic connotation, the main content and three big functions props; And from aspect and so on enterprise's marketing, sale, customer service as well as organization analyzes the customer relations management to the enterprise the influence, pointed out the customer relations management can enhance the enterprise the core competitive advantage. Then, the analysis discussion customer relations management system management system basic function as well as the data mining technology in the customer relations management system management system application, has produced the data mining basic step, and union case analysis data mining in customer life cycle each stage utilization. Finally aimed at the customer relations management system management system movement success ratio not high reality to propose the transformation enterprise culture and the success implementation key aspect, and from the management thought, software, the system three concepts level has made the summary to the customer relations management theory and the method. Designed partially mainly introduced this system movement environment, this was uses the ASP compilation homepage the prerequisite, also later the chapter will foreshadow for reading.
Sells the customer system to the development Kazak medicine group to carry on the system analysis. Emphatically introduced this system design mentality to the reader. Introduced this system concrete realization process, including function introduction and truncation chart. Has carried on the test and the appraisal to this system. The present paper has quoted the graph, the form in the writing process and matches to the writing explained that, is helpful to reader's understanding. The deficiency is unavoidable, looks teacher to give the criticism and the instruction.
Key Word: Internet,Data Base,ASP,Ac
目錄
引言 4
1 ASP和Access簡介 5
1.1 ASP簡介 5
1.2 ASP功能特點 5
1.3 ASP技術 5
1.4 ASP運行平臺 6
1.5 ASP與數(shù)據(jù)庫連接 7
1.6 Access數(shù)據(jù)庫介紹 9
2某集團銷售客戶管理系統(tǒng)的需求分析 11
2.1 系統(tǒng)需求分析 11
2.2 業(yè)務管理需求分析 11
2.3 可行性分析 12
2.4 系統(tǒng)分析 13
2.5 系統(tǒng)數(shù)據(jù)分析與描述 14
3 某集團銷售客戶管理系統(tǒng)的設計 16
3.1 設計思想 16
3.1.1 Browser/server結構 16
3.1.2 數(shù)據(jù)庫設計 17
3.2 數(shù)據(jù)庫需求分析 17
3.3 數(shù)據(jù)庫概念結構設計 18
3.4 數(shù)據(jù)庫結構創(chuàng)建 18
4 某集團銷售客戶管理系統(tǒng)的具體實現(xiàn) 19
4.1 系統(tǒng)登陸模塊(logon.asp) 19
4.2 登陸處理頁面(createframe.asp) 22
4.3 總部職工導航頁面(center.asp) 25
4.3.1 送檢審批 25
4.3.2 發(fā)貨 26
4.3.3 發(fā)貨單錄入 27
4.3.4 查看換貨單 28
4.3.5 查看發(fā)貨單 29
4.3.6 貨款記錄 30
4.4 區(qū)域職工導航頁面（city.asp） 31
4.4.1 查看送檢單 31
4.4.2 到貨確認 32
4.4.3 回款記錄 33
5 系統(tǒng)測試與評估 34
5.1 系統(tǒng)測試 34
5.2 系統(tǒng)評價 35
結 束 語 36
參考文獻 37
部分參考文獻
[5] 薩師煊 王珊《數(shù)據(jù)庫系統(tǒng)概論(第三版)》 高等教育出版社
[6] 王慶育《軟件工程》 清華大學出版社
[7] 施伯樂《數(shù)據(jù)庫系統(tǒng)教程》 高等教育出版社
[8] 張固 《ASP網絡應用系統(tǒng)典型模塊開發(fā)實例解析》 人民郵電出版社
[9] Date C J.An Introduction to Database Systems(Ed.6).Addison-Wesley,1995
[10] Johnson.S 《Active Server Pages 詳解》 北京電子工業(yè)出版社 1999
全文37頁 約11400字 論述翔實
摘 要
客戶關系管理是旨在有效改善企業(yè)與客戶關系的新型競爭理念與管理方法。本文首先介紹客戶關系管理的研究背景和意義；通過客戶生命周期和客戶終生價值兩個概念闡明客戶對企業(yè)的價值，分析討論客戶關系管理的基本內涵、主要內容和三大功能支柱；并從企業(yè)的營銷、銷售、客戶服務以及組織等方面分析客戶關系管理對企業(yè)的影響，指出客戶關系管理能提高企業(yè)的核心競爭優(yōu)勢。然后，分析討論客戶關系管理系統(tǒng)的基本功能以及數(shù)據(jù)挖掘技術在客戶關系管理系統(tǒng)中的應用，給出了數(shù)據(jù)挖掘的基本步驟，并結合案例分析數(shù)據(jù)挖掘在客戶生命周期各個階段的運用。最后針對客戶關系管理系統(tǒng)運行成功率不高的現(xiàn)實提出了改造企業(yè)文化和成功實施的關鍵因素，并從管理思想、軟件、系統(tǒng)三個概念層次對客戶關系管理的理論與方法作了概括。設計部分主要介紹了該系統(tǒng)的運行環(huán)境，這是使用ASP編寫網頁的前提條件，也為閱讀以后章節(jié)做鋪墊。對開發(fā)的哈藥集團銷售客戶系統(tǒng)進行系統(tǒng)分析。著重向讀者介紹了本系統(tǒng)的設計思路。介紹了本系統(tǒng)的具體實現(xiàn)過程，包括功能介紹及截圖。對本系統(tǒng)進行了測試和評估。
本論文在寫作過程中引用了圖表、表格并配以文字說明，有助于讀者的了解。
不足之處在所難免，望老師給予批評與指導。
關鍵字：網絡，數(shù)據(jù)庫，ASP，Access
ABSTRACT
The customer relations management is for the purpose of effectively improving the enterprise and the customer relations new competition idea and the management. This article first introduces the customer relations management the research background and the significance; Expound the customer through the customer life cycle and the customer life-long value two concepts to enterprise's value, the analysis discussion customer relations management basic connotation, the main content and three big functions props; And from aspect and so on enterprise's marketing, sale, customer service as well as organization analyzes the customer relations management to the enterprise the influence, pointed out the customer relations management can enhance the enterprise the core competitive advantage. Then, the analysis discussion customer relations management system management system basic function as well as the data mining technology in the customer relations management system management system application, has produced the data mining basic step, and union case analysis data mining in customer life cycle each stage utilization. Finally aimed at the customer relations management system management system movement success ratio not high reality to propose the transformation enterprise culture and the success implementation key aspect, and from the management thought, software, the system three concepts level has made the summary to the customer relations management theory and the method. Designed partially mainly introduced this system movement environment, this was uses the ASP compilation homepage the prerequisite, also later the chapter will foreshadow for reading.
Sells the customer system to the development Kazak medicine group to carry on the system analysis. Emphatically introduced this system design mentality to the reader. Introduced this system concrete realization process, including function introduction and truncation chart. Has carried on the test and the appraisal to this system. The present paper has quoted the graph, the form in the writing process and matches to the writing explained that, is helpful to reader's understanding. The deficiency is unavoidable, looks teacher to give the criticism and the instruction.
Key Word: Internet,Data Base,ASP,Ac
目錄
引言 4
1 ASP和Access簡介 5
1.1 ASP簡介 5
1.2 ASP功能特點 5
1.3 ASP技術 5
1.4 ASP運行平臺 6
1.5 ASP與數(shù)據(jù)庫連接 7
1.6 Access數(shù)據(jù)庫介紹 9
2某集團銷售客戶管理系統(tǒng)的需求分析 11
2.1 系統(tǒng)需求分析 11
2.2 業(yè)務管理需求分析 11
2.3 可行性分析 12
2.4 系統(tǒng)分析 13
2.5 系統(tǒng)數(shù)據(jù)分析與描述 14
3 某集團銷售客戶管理系統(tǒng)的設計 16
3.1 設計思想 16
3.1.1 Browser/server結構 16
3.1.2 數(shù)據(jù)庫設計 17
3.2 數(shù)據(jù)庫需求分析 17
3.3 數(shù)據(jù)庫概念結構設計 18
3.4 數(shù)據(jù)庫結構創(chuàng)建 18
4 某集團銷售客戶管理系統(tǒng)的具體實現(xiàn) 19
4.1 系統(tǒng)登陸模塊(logon.asp) 19
4.2 登陸處理頁面(createframe.asp) 22
4.3 總部職工導航頁面(center.asp) 25
4.3.1 送檢審批 25
4.3.2 發(fā)貨 26
4.3.3 發(fā)貨單錄入 27
4.3.4 查看換貨單 28
4.3.5 查看發(fā)貨單 29
4.3.6 貨款記錄 30
4.4 區(qū)域職工導航頁面（city.asp） 31
4.4.1 查看送檢單 31
4.4.2 到貨確認 32
4.4.3 回款記錄 33
5 系統(tǒng)測試與評估 34
5.1 系統(tǒng)測試 34
5.2 系統(tǒng)評價 35
結 束 語 36
參考文獻 37
部分參考文獻
[5] 薩師煊 王珊《數(shù)據(jù)庫系統(tǒng)概論(第三版)》 高等教育出版社
[6] 王慶育《軟件工程》 清華大學出版社
[7] 施伯樂《數(shù)據(jù)庫系統(tǒng)教程》 高等教育出版社
[8] 張固 《ASP網絡應用系統(tǒng)典型模塊開發(fā)實例解析》 人民郵電出版社
[9] Date C J.An Introduction to Database Systems(Ed.6).Addison-Wesley,1995
[10] Johnson.S 《Active Server Pages 詳解》 北京電子工業(yè)出版社 1999
