本文為杭電計(jì)算機(jī)學(xué)院數(shù)字媒體技術(shù)專業(yè)的畢業(yè)設(shè)計(jì)論文，而封面、摘要等都沒(méi)有在文檔中顯示出來(lái)。
摘要如下：
摘 要
隨著科技信息的進(jìn)一步發(fā)展，多媒體技術(shù)特別是影視后期制作已經(jīng)發(fā)展達(dá)到一個(gè)前所未有的高度，現(xiàn)代的影視后期技術(shù)已經(jīng)成為影視廣告與宣傳片制作中不可忽視的力量之一。電腦技術(shù)制作呈現(xiàn)出無(wú)所不能的威力，如Premiere、After Effects。而這些技術(shù)也毫不例外地運(yùn)用于廣大宣傳片的制作中。
美食宣傳片就像一張藝術(shù)化的美食名片，綜合運(yùn)用圖像、音樂(lè)、聲音、文字等多種元素，全面地介紹建德美食。因?yàn)閯?dòng)態(tài)而更具有煽動(dòng)性，比平面媒體要豐富和翔實(shí)得多。
本文主要從不同視角來(lái)分析影視后期對(duì)宣傳片的影響和作用，并通過(guò)后期技術(shù)的發(fā)展方向，來(lái)暢想未來(lái)宣傳片的發(fā)展。并且主要寫了理論分析和主體設(shè)計(jì)說(shuō)明，主體設(shè)計(jì)主要陳述了設(shè)計(jì)思路和制作方法，以及制作過(guò)程遇到的問(wèn)題及解決方法，并且附上了本短片的配音稿。制作軟件截圖與文字說(shuō)明相結(jié)合詳細(xì)闡述了建德美食宣傳短片的制作方法。解釋了其中元素的選擇的原因和一些特別注意的事項(xiàng)，最后總結(jié)了經(jīng)驗(yàn)和教訓(xùn)。

關(guān)鍵詞：分鏡；宣傳短片；影片剪輯；后期特效

ABSTRACT
Along with the further development of information technology, multimedia technology, especially the film and television post-production has developed to an unprecedented height. The modern post-production technology of film and television has become one of the powers that can not be ignored in movie and TV advertising and promo productions. Computer technology creation has shown its omnipotent power, such as the Premiere and After Effects. With no exception, these techniques are used in making advertising videos.
Food advertising videos are like artistic food name cards. They comprehensively use images, music, voice, text and other elements to introduce the delicious food in Jiande. Because they are dynamic, they are more incendiary, which are more abundant and informative than print media.
This article mainly analyzes the influences and effects of the post-production of film and television on advertising videos from different angle of views. Meanwhile, through the development direction of the post-production technology, this paper imagines the future development of advertising videos, and it mainly writes the theoretical analysis and the subject design. The subject design mainly states the design ideas and production methods, as well as the problems in the production process and the solutions. Then attach the dubbing draft of this short film. This paper uses screenshot software combined with explanatory notes elaborate the method of making the food advertising videos. And it explains the reason for the choices of the elements in it, and some special attentions to matters. Finally, it sums up the experiences and lessons.

Key words：sub mirror；advertising video；Movie cutting；special effects of post-production

目 錄
1 引言 -------------------------------------------------------------------------------------1
2 理論分析 ---------------------------------------------------------------------------------2
2.1 中國(guó)影視后期制作的發(fā)展 -------------------------------------------------------2
2.2 影視后期制作在宣傳片中的應(yīng)用 ----------------------------------------------3
2.3 前期材料 ----------------------------------------------------------------------------3
3 主體設(shè)計(jì)說(shuō)明 ------------------------------------------------------------------------------4
3.1 軟件介紹 ------------------------------------------------------------------------4
3.2 前言 ----------------------------------------------------------------------------------4
3.3 設(shè)計(jì)思路 --------------------------------------------------------------------------5
3.4 配音稿 --------------------------------------------------------------------------------5
4 片頭制作 ---------------------------------------------------------------------------------7
4.1 背景的制作 --------------------------------------------------------------------------7
4.2 片頭第一部分動(dòng)畫制作 -----------------------------------------------------------8
4.3 片頭第二部分及其他部分動(dòng)畫制作 ------------------------------------------13
4.4 片頭的合成與輸出 ---------------------------------------------------------------16
5 轉(zhuǎn)場(chǎng)的制作 --------------------------------------------------------------------------------17
5.1 圖片格式的轉(zhuǎn)換 ------------------------------------------------------------------17
5.2 方柱體動(dòng)畫的制作 ---------------------------------------------------------------17
5.3 轉(zhuǎn)場(chǎng)動(dòng)畫的制作與合成 ---------------------------------------------------------24
6 宣傳片的合成 -----------------------------------------------------------------------------28
6.1 序列01 ------------------------------------------------------------------------------29
6.2 序列02 ------------------------------------------------------------------------------32
6.3 序列03 ------------------------------------------------------------------------------34
6.4 宣傳片的輸出 -----------------..