企業(yè)網(wǎng)站的作用與建設(shè)

頁數(shù) 61 字數(shù) 27577

摘要
隨著Internet/Intranet的迅速發(fā)展和電子商務(wù)的興起，21世紀人類已經(jīng)全面進入信息化社會的時代，新世紀已將我們帶入了一個五彩斑斕的網(wǎng)絡(luò)世界， 電子商務(wù)、網(wǎng)絡(luò)查詢、股票交易， 知識經(jīng)濟的浪潮正向我們迎面撲來，世貿(mào)組織的大門已向我們敞開。我們的企業(yè)面臨著諸多的機遇， 同時也而對著嚴峻的挑戰(zhàn)。在互聯(lián)網(wǎng)(Internet) 的熱潮席卷之下，成千上萬的公司、企業(yè)爭先在互聯(lián)網(wǎng)上一展風采。Internet技術(shù)是90年代初的產(chǎn)物，網(wǎng)站設(shè)計也是近幾年才發(fā)展起來的新興產(chǎn)業(yè)。企業(yè)網(wǎng)站面向的是世界觀眾，它是企業(yè)的面孔，同時，也是企業(yè)的微縮景觀。樹立企業(yè)形象，弘揚企業(yè)文化， 互聯(lián)網(wǎng)上的企業(yè)網(wǎng)站建設(shè)是企業(yè)實施戰(zhàn)略投資必不可少的重要一環(huán)?；ヂ?lián)網(wǎng)作為信息雙向交流和通訊的工具，已經(jīng)成為商家青睞的傳播媒介，被稱之為繼廣播、報紙、雜志、電視后的第五種媒體--數(shù)字媒體。傳統(tǒng)媒體的價格昂貴，又受到時間、地區(qū)等多方面因素的限定，效果不能令人滿意。相比之下， 網(wǎng)絡(luò)宣傳的費用是低廉的，而回報卻絲毫不見遜色，能幫企業(yè)把握廣闊的國際發(fā)展空間和眾多潛在的商業(yè)伙伴，是24時的廣告窗口。越來越多的公司、企業(yè)單位建立自己的網(wǎng)絡(luò)站點，使得企業(yè)本身已不局限于某個地區(qū)，而是直接面向全世界，它的廣泛性、高效性為企業(yè)帶來了不容質(zhì)疑的效益和效率。是否擁有自己的網(wǎng)站已經(jīng)成為衡量一個企業(yè)綜合素質(zhì)的重要標志。

關(guān)鍵詞：企業(yè)網(wǎng)站,網(wǎng)絡(luò)營銷基礎(chǔ),下載,網(wǎng)絡(luò)營銷,營銷環(huán)境,營銷管理,Email營銷,案例,方法,評價,信息等。
Abstract
With the rise of the rapid development and e-commerce of Internet/Intranet, the mankind has already entered the era of the information-based society in an all-round way in the 21st century, bring us into one network world of riot of color already new century, e-commerce , network inquiry , stock exchange, the tide of the kownledge economy is being attacked in one's face to us, the gate of World Trade Organization has already wided open to us. Our enterprises face a great deal of opportunities , is facing toward the severe challenge at the same time . Under upsurge in Internet (Intemet ) sweep across, hundreds and thousands of Company , enterprise try to be the first to represent the elegance at Internet. Intemet technology is the result at the beginning of the 1990s, website design was the new industry developed in recent years too. Whom enterprise's websites faced is an audience in world, it is a face of an enterprise, at the same time, it is the micro-landscape of enterprises too. Establishing the corporate image, carry forward the corporate culture, the enterprise website construction on Internet is that enterprises implement the essential an important link of strategic investment. Internet has already become media that the trade company has favored as the information two-way exchange and tool of the communication, fifth kind of media called it following broadcast , newspaper , magazine , TV --Digital media . Traditional media costs an arm and a leg, is limited by such factors in many aspects as time , area,etc., the result can't be satisfactory. By contrast, the expenses that the network propagates are cheap, but reciprocate and does not see at all inferiorly, can help you to hold wide international development space and numerous potential merchant parnters , it is the advertising window of 24 o'clock. More and more companies , enterprise units set up one's own network website, make enterprises not confine to a certain area yet, but face the whole world directly, its extention , efficiency have brought undoubted benefit and efficiency to enterprises. Whether one's own websites have already become the important sign which has weighed the overall qualities of an enterprise.

Keyword: Enterprise's website , marketing foundation of the network , downloading , marketing of the network , marketing environment , marketing management , Email marketing , case , method , appraising , information ,etc..

企業(yè)網(wǎng)站的作用與建設(shè) 1
摘要 1
Abstract 3
前言 6
1緒論 8
1.1 設(shè)計背景 8
1.2 國內(nèi)互聯(lián)網(wǎng)的發(fā)展情況 9
2 企業(yè)網(wǎng)站的作用 10
2.1 企業(yè)網(wǎng)站的作用 11
2.2 傳統(tǒng)營銷和網(wǎng)絡(luò)營銷的區(qū)別 14
2.3 網(wǎng)絡(luò)環(huán)境下的商務(wù)信息傳播模式 17
2.4企業(yè)網(wǎng)站應(yīng)當發(fā)揮的作用 19
2.5 三種類型企業(yè)網(wǎng)站的作用 19
3 企業(yè)網(wǎng)站的建設(shè) 25
3.1網(wǎng)站結(jié)構(gòu) 25
3.11 網(wǎng)站結(jié)構(gòu)類別 25
3.12 網(wǎng)絡(luò)的層式架構(gòu) 26
3.2 網(wǎng)站內(nèi)容 29
3.3 網(wǎng)站功能 29
3.4 網(wǎng)站服務(wù) 29
3.5 本章小結(jié) 30
4 企業(yè)網(wǎng)站內(nèi)容 31
4.1 什么內(nèi)容最重要？ 31
4.2 用戶需要什么基本信息？ 31
5 企業(yè)網(wǎng)站建設(shè)的主要問題 35
5.1 企業(yè)網(wǎng)站當前存在的問題 35
5.2 網(wǎng)站規(guī)劃 37
6 大型企業(yè)網(wǎng)站的常見問題 41
7 關(guān)于企業(yè)網(wǎng)站問題與網(wǎng)絡(luò)營銷效果的再思考 45
7.1 企業(yè)網(wǎng)站問題 45
7.2 企業(yè)網(wǎng)站的網(wǎng)絡(luò)營銷功能 47
7.3 如何讓網(wǎng)站真正發(fā)揮作用 48
8 未來展望 58
9 致謝 60
10 參考文獻 61

參考文獻
《網(wǎng)絡(luò)營銷基礎(chǔ)與實踐》第2版 （馮英健 著 清華大學出版社，2004年10月。）
《網(wǎng)站建設(shè)》 作者：張紅 章劍林 高等教育出版社
《計算機英語》 劉兆毓 主編 清華大學出版社 2001年
《數(shù)據(jù)庫系統(tǒng)概論》 薩師煊 主編 高等教育出版社 2000年
《精通ASP》網(wǎng)絡(luò)編程 武延軍 趙彬 人民郵電出版社 2000年