摘 要
第1章 淘寶簡(jiǎn)介及發(fā)展歷程與趨勢(shì)....................................1
1.1淘寶簡(jiǎn)介...................................................1
1.2淘寶發(fā)展趨勢(shì)...............................................2
第2章 熟悉淘寶網(wǎng)店.............................. ...............6
2.1了解淘寶網(wǎng)................................................10
2.2開(kāi)網(wǎng)店的準(zhǔn)備工作..........................................10
2.2.1開(kāi)網(wǎng)店具備的條件.....................................7
2.2.2開(kāi)網(wǎng)店的注意事項(xiàng).....................................8
2.2.3熟悉網(wǎng)店代銷.........................................8
第3章 網(wǎng)店的經(jīng)營(yíng)技巧與手段.....................................12
3.1網(wǎng)店流程與操作方法........................................12
3.2網(wǎng)店的經(jīng)營(yíng)方式與種類................................ .....12
3.2.1網(wǎng)店的注冊(cè)流程.......................................13
3.2.2網(wǎng)店的店鋪取名與裝修.................................14
3.2.3 網(wǎng)店的貨源準(zhǔn)備及網(wǎng)點(diǎn)服務(wù)流程.........................18
3.3網(wǎng)店的推廣方式............................................19
3.3.1要有總體的營(yíng)銷推廣計(jì)劃和目標(biāo)，切忌盲目跟從…………25
3.3.2網(wǎng)店經(jīng)營(yíng)的基礎(chǔ)知識(shí)學(xué)習(xí)...............................27
3.3.3淘寶客服的培訓(xùn).......................................29
3.3.4論壇推廣與親友推廣...................................32
3.4如何讓店鋪脫穎而出........................................36
3.4.1網(wǎng)店使用獨(dú)立網(wǎng)頁(yè)的優(yōu)勢(shì)...............................37
3.5開(kāi)網(wǎng)店的注意細(xì)節(jié)..........................................42
第4章 總結(jié)歸納..................................................43
致謝..............................................................44
參考文獻(xiàn)....................................................45