城市形象學研究

頁數 21 字數 21491

摘要：
按照一般的國際上的認識，“形象”在漢語最早出現于漢代，意指人、物的相貌形狀。20世紀初，我國文藝理論家用“形象”一詞釋譯法文、英文等西方文論中的image、從而使其又有了新的涵義。20世紀80年代初，公共關系事業(yè)和公共關系學經由香港在內地開辦的獨資、合資企業(yè)的示范、引介而進人中國內地。80年代中后期，企業(yè)形象、組織形象、CI、CIS等術語開始頻繁地出現在探討公共關系實務的著述中。對于CIS人們有兩種互為表里的理解，一是指企業(yè)形象戰(zhàn)略(corporation image strategy)，二是指企業(yè)識別系統(tǒng)(corporation identity system)。20世紀如年代初，有學者將企業(yè)形象、組織形象概念引入城市研究領域，提出具有新涵義的0S概念。新的CIS可以理解為城市形象戰(zhàn)略(city image strategy)，也可以理解為城市識別系統(tǒng)(city identity system)。

1992年7月，廣東省花都市人民政府專門立項，委托專家組進行“花都市形象建設”課題的研究工作。1994年12月，該課題的研究報告由暨南大學出版社出版，正式提出“地區(qū)形象”概念。據該書作者的連釋，所謂地區(qū)形象，系表示一個地區(qū)的內部公眾與外部公眾對這個地區(qū)的內在綜合實力、外顯前進活力和未來發(fā)展前景的具體感知、總體看法與綜合評價。地區(qū)的規(guī)?？纱罂尚。粋€省可以看作是一個地區(qū)，一個縣甚至一個鄉(xiāng)鎮(zhèn)也可以看作是一個地區(qū)。很顯然，城市也屬于地區(qū)范疇。因此，我們可以認為，地區(qū)形象這一概念包含著城市形象，其外延大于城市形象。

關鍵詞：城市形象,城市形象建設原則,贛州,CI,VI,SI,BI

ABSTRACT:

According to the general understanding in the world, " image " appeared in Han Dynasty first in Chinese, mean the appearance forms of people , thing . At the beginning of the 20th century, of our country theory of literature family expenses " image " interpretation French , image of western articles and opinions such as being English,, to make it have a new meaning. Will it be will it be the beginning the eighties the 20th century, public relations undertaking and public relationship via Hong Kong in individual proprietorship, demonstration of joint venture that Mainland run, is it lie between and stock people's China Mainland to guide. The mid-or late-1980s, corporate image , organizing such terms as image , CI , CIS ,etc. to begin to frequently appear in probing into the public writing related to practice. Have two both as understanding of form as to CIS people , refer to corporate image strategy (corporation image strategy), two refers to enterprise's recognition system (corporation identity system ). Like the beginning such as times , have scholar corporate image , organize image concept lead the urban research field into the 20th century, put forward 0S concept with new meaning. New CIS can be interpreted as the urban image strategy (city image strategy ), can be interpreted as the urban recognition system (city identity system ) too. In July of 1992, the people's government of Huadu of Guangdong Province specially set up, trusted the expert panel to carry on the research work of the subject that " the image of Huadu was built ". In December of 1994, the research paper of this subject was published by the publishing house of Ji'nan University, put forward " regional image " concept formally . According to the clearing up of this book author, image of the so-called area, it is the inherent comprehensive strength to this area of the public of inside masses and outside who show an area, advance vigor and concrete perceiving , overall view and comprehensive appraisal of the development prospect in the future apparently outside. The scale of the area may be large or small, a province can be regarded as an area, even a piece of villages and towns can be regarded as an area too in a county. Obviously, the city is a regional category too. So, we can think , the regional image , this concept , includes the urban image, its epitaxy is greater than the urban image.

Keywords:city image;view image;sence image; fundamental;Ganzhou

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