“環(huán)境保護(hù)”P(pán)s公益廣告

中 文 摘 要

社會(huì)已經(jīng)進(jìn)入到飛速發(fā)展的時(shí)代，在經(jīng)濟(jì)科技發(fā)展日益加快的今天，我們所生活的自然環(huán)境也在無(wú)時(shí)不刻的接受著來(lái)自發(fā)展所帶來(lái)的挑戰(zhàn)。沙漠化、水資源的匱乏、森林的破壞等無(wú)一不在提醒著我們當(dāng)我們的社會(huì)經(jīng)濟(jì)發(fā)展到一定程度的時(shí)候，來(lái)自于破壞環(huán)境后的副作用也在日益加大。如何讓人們更加深刻的認(rèn)識(shí)到自然環(huán)境的重要性，這需要廣大而又深刻的宣傳，Ps公益廣告作為一種宣傳方式開(kāi)始登上舞臺(tái)，基于圖像處理的軟件使廣告的效果更加具有沖擊力，也更加容易打動(dòng)人們的心。作為計(jì)算機(jī)圖像處理的主流軟件之一。除了用于專(zhuān)業(yè)的平面圖像處理外，他在幻燈片圖像處理、平面單幀圖像處理、網(wǎng)頁(yè)圖像處理等方面也起到越來(lái)越重要的作用?；赑s的公益廣告，通過(guò)電視、網(wǎng)絡(luò)、海報(bào)等各種形式來(lái)呼吁等多的人與關(guān)注環(huán)境保護(hù)。

關(guān)鍵字：濾鏡; 圖層; 環(huán)境

"Environmental protection\" Ps commonweal advertisement

Society has entered the era of rapid development in economy, science and technology development speed increasingly today, we live in a natural environment is in all the time to accept the challenge from development. Desertification, water shortages, forest destruction of no not remind us when our social and economic development to a certain degree, from the side effects of the destruction of the environment in more and more. How to make people more profound understanding of the importance of the natural environment, the need to broad and deep propaganda, Ps commonweal advertisement publicity as a way to the stage, based on image processing software to make the advertising effect is more strong visual impact and more easy to move people's heart. As the mainstream of computer image processing is one of the software. Except for professional plane image processing outside, he slides in image processing, plane single frame image processing, image processing, such as web page also play an increasingly important role. Based on the Ps public welfare advertisement, through TV, Internet, posters, etc. Various kinds of forms, such as calling for many people and pay attention to environmental protection. 

Key words: filter layer environment 

目 錄

引言 11

第一章Ps軟件介紹以及Ps廣告概論 11

1.1 PS在廣告設(shè)計(jì)作用 11

1.2 廣告創(chuàng)意定位策略 11

1.3 廣告創(chuàng)意過(guò)程 12

1.4 廣告創(chuàng)意設(shè)計(jì)要點(diǎn) 13

1.5 廣告創(chuàng)意設(shè)計(jì)法則 13

第二章“環(huán)境保護(hù)”公益廣告的設(shè)計(jì)動(dòng)機(jī) 15

2.1  公益廣告的作用 15

2.2  環(huán)境保護(hù)的重要性 15

2.3  結(jié)論 16

第三章“環(huán)境保護(hù)”公益廣告的設(shè)計(jì)過(guò)程 17

3.1"保護(hù)動(dòng)物"主題的設(shè)計(jì) 17

3.2“為了那一抹綠色”主題圖片 19

3.3“節(jié)約用水”主題廣告 21

3.4“美好世界”主題廣告 22

3.5"向地球伸出援手"主題廣告 24

第四章總結(jié) 27

致謝 29