Boxman has played its farewell tune. It was the one of Europe’s three largest online retailers of CDs. Found in 1997, the company has ranked as number 2 in a ranking of European Internet ventures. However, the company soon ran short of cash. It announced plans to raise over 30 millions of pounds from its exiting shareholders in fall 2000. Failure to get the financing completed that caused the collapse of Boxman in December 2000.

We will discuss it in detail in the following sections. In a word, it developed a lot of limitations for users to explore the website thereby worsening the company’s business.