某公司客戶關(guān)系管理系統(tǒng).rar
某公司客戶關(guān)系管理系統(tǒng),1.6萬(wàn)字 53頁(yè)包括系統(tǒng)代碼crm（customer relationship management）客戶關(guān)系管理，是伴隨著因特網(wǎng)和電子商務(wù)的大潮進(jìn)入中國(guó)的。所謂crm是指通過(guò)管理客戶信息資源，提供客戶滿意的產(chǎn)品和服務(wù)，與客戶建立起長(zhǎng)期、穩(wěn)定、相互信任、互惠互利的密切關(guān)系的動(dòng)態(tài)過(guò)程和經(jīng)營(yíng)策略。在...
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某公司客戶關(guān)系管理系統(tǒng)
1.6萬(wàn)字 53頁(yè)
包括系統(tǒng)代碼
CRM（Customer Relationship Management）客戶關(guān)系管理，是伴隨著因特網(wǎng)和電子商務(wù)的大潮進(jìn)入中國(guó)的。所謂CRM是指通過(guò)管理客戶信息資源，提供客戶滿意的產(chǎn)品和服務(wù)，與客戶建立起長(zhǎng)期、穩(wěn)定、相互信任、互惠互利的密切關(guān)系的動(dòng)態(tài)過(guò)程和經(jīng)營(yíng)策略。在這個(gè)基于Internet技術(shù)的世界里，電子商務(wù)的經(jīng)營(yíng)模式正在改變著人們的生活方式和企業(yè)的經(jīng)營(yíng)方式，徹底改變了企業(yè)、客戶與供應(yīng)商之間的關(guān)系，同時(shí)也帶來(lái)了更為激烈的競(jìng)爭(zhēng)。中正公司CRM的成功導(dǎo)入，能使企業(yè)能夠?qū)崟r(shí)動(dòng)態(tài)的了解現(xiàn)在和潛在客戶，準(zhǔn)確及時(shí)的提供進(jìn)貨和銷售商品的相關(guān)信息，從而提高工作效率，提升企業(yè)的利潤(rùn)，全面為企業(yè)提供高度數(shù)字化、規(guī)范化、科學(xué)化的人力資源管理工具和信息平臺(tái)。
關(guān)鍵詞 管理信息系統(tǒng) 中正公司 客戶關(guān)系管理
Abstract
CRM (Customer Relationship Management) customer's relation was managed; it was the spring tide of following Internet and e-commerce that entered China. of The so-called CRM means that offers satisfactory products and service to the customer through managing customer's information resources set up dynamic course of the close relation long-term, stabilizing, trusting each other, mutual reciprocity and mutual benefit and management tactics with the customer. In this world based on Internet technology, the management mode of e-commerce is changing life style and the types of operation of enterprises of people, changed the relation among the enterprise ,customer and supplier completely, brought the competition for fierceness at the same time . .Zhonzheng company CRM, can make enterprise can real-time dynamic understanding now and potential customer, stocks up and sells the relevant information of the goods, thus improve working efficiency in accurate and prompt offering, promote the profits of enterprises, offer the high digitization , standardization , scientific manpower resources management tool and information platform for enterprise in an all-round way.
Keywords Management Information System Zhongzheng Company Customer Relationship Management
目 次
1 引言…………………………………………………………………………………1
1.1 客戶關(guān)系管理簡(jiǎn)介…………………………………………………………………1
1.2 CRM給我們帶來(lái)什么 ………………………………………………………………2
1.3 研究本課題的意義…………………………………………………………………2
2 系統(tǒng)調(diào)查……………………………………………………………………………4
2.1 系統(tǒng)初步調(diào)查………………………………………………………………………4
2.2 系統(tǒng)可行性分析………………………………………………………………………4
3 系統(tǒng)分析……………………………………………………………………………5
3.1 系統(tǒng)詳細(xì)調(diào)查……………………………………………………………………5
3.2 公司組織結(jié)構(gòu)……………………………………………………………………5
3.3 公司業(yè)務(wù)流程……………………………………………………………………6
3.4 系統(tǒng)數(shù)據(jù)流程分析………………………………………………………………6
4 系統(tǒng)設(shè)計(jì) …………………………………………………………………………14
4.1 系統(tǒng)設(shè)計(jì)目標(biāo)和原則 …………………………………………………14
4.2 系統(tǒng)功能分析……………………………………………………………………15
4.3 系統(tǒng)功能模塊設(shè)計(jì)………………………………………………………………16
4.4 代碼設(shè)計(jì)……………………………………………………………………19
4.5 數(shù)據(jù)庫(kù)設(shè)計(jì)………………………………………………………………………20
5 系統(tǒng)的實(shí)現(xiàn) ………………………………………………………………………27
5.1 系統(tǒng)界面的實(shí)現(xiàn)………………………………………………………………………28
5.2 系統(tǒng)各模塊的實(shí)現(xiàn)……………………………………………………………………31
6 系統(tǒng)的測(cè)試與分析………………………………………………………………49
6.1 測(cè)試環(huán)境…………………………………………………………………………49
6.2 測(cè)試過(guò)程…………………………………………………………………………50
6.3 性能分析…………………………………………………………………………50
結(jié)論…………………………………………………………………………………51
參考文獻(xiàn) ……………………………………………………………………………52
致謝………………………………………………………………………………53
參 考 文 獻(xiàn)
6 王坤. 客戶關(guān)系管理開(kāi)發(fā)經(jīng)典案例解析.北京：清華大學(xué)出版社,2006
7 Tony BainDenise Gosnell等.ASP高級(jí)編程.北京：清華大學(xué)出版社,2002
8 徐國(guó)智，王孝宜.數(shù)據(jù)庫(kù)開(kāi)發(fā)實(shí)例精粹.北京:電子工業(yè)出版社,2006
9 鄭人杰，殷人昆.實(shí)用軟件工程.北京：清華大學(xué)出版社,2001
10 灑師煊,王珊.數(shù)據(jù)庫(kù)系統(tǒng)概述.北京:高等教育出版社,2000
11 甘利人.企業(yè)信息化建設(shè)與管理.北京：北京大學(xué)出版社,2001
12 Efraim Turan,Jae Lee,David King,H.Michael chung. Electronic Commerce-A Managerial Perspective .New York:Pearson Eduction Company,2000
1.6萬(wàn)字 53頁(yè)
包括系統(tǒng)代碼
CRM（Customer Relationship Management）客戶關(guān)系管理，是伴隨著因特網(wǎng)和電子商務(wù)的大潮進(jìn)入中國(guó)的。所謂CRM是指通過(guò)管理客戶信息資源，提供客戶滿意的產(chǎn)品和服務(wù)，與客戶建立起長(zhǎng)期、穩(wěn)定、相互信任、互惠互利的密切關(guān)系的動(dòng)態(tài)過(guò)程和經(jīng)營(yíng)策略。在這個(gè)基于Internet技術(shù)的世界里，電子商務(wù)的經(jīng)營(yíng)模式正在改變著人們的生活方式和企業(yè)的經(jīng)營(yíng)方式，徹底改變了企業(yè)、客戶與供應(yīng)商之間的關(guān)系，同時(shí)也帶來(lái)了更為激烈的競(jìng)爭(zhēng)。中正公司CRM的成功導(dǎo)入，能使企業(yè)能夠?qū)崟r(shí)動(dòng)態(tài)的了解現(xiàn)在和潛在客戶，準(zhǔn)確及時(shí)的提供進(jìn)貨和銷售商品的相關(guān)信息，從而提高工作效率，提升企業(yè)的利潤(rùn)，全面為企業(yè)提供高度數(shù)字化、規(guī)范化、科學(xué)化的人力資源管理工具和信息平臺(tái)。
關(guān)鍵詞 管理信息系統(tǒng) 中正公司 客戶關(guān)系管理
Abstract
CRM (Customer Relationship Management) customer's relation was managed; it was the spring tide of following Internet and e-commerce that entered China. of The so-called CRM means that offers satisfactory products and service to the customer through managing customer's information resources set up dynamic course of the close relation long-term, stabilizing, trusting each other, mutual reciprocity and mutual benefit and management tactics with the customer. In this world based on Internet technology, the management mode of e-commerce is changing life style and the types of operation of enterprises of people, changed the relation among the enterprise ,customer and supplier completely, brought the competition for fierceness at the same time . .Zhonzheng company CRM, can make enterprise can real-time dynamic understanding now and potential customer, stocks up and sells the relevant information of the goods, thus improve working efficiency in accurate and prompt offering, promote the profits of enterprises, offer the high digitization , standardization , scientific manpower resources management tool and information platform for enterprise in an all-round way.
Keywords Management Information System Zhongzheng Company Customer Relationship Management
目 次
1 引言…………………………………………………………………………………1
1.1 客戶關(guān)系管理簡(jiǎn)介…………………………………………………………………1
1.2 CRM給我們帶來(lái)什么 ………………………………………………………………2
1.3 研究本課題的意義…………………………………………………………………2
2 系統(tǒng)調(diào)查……………………………………………………………………………4
2.1 系統(tǒng)初步調(diào)查………………………………………………………………………4
2.2 系統(tǒng)可行性分析………………………………………………………………………4
3 系統(tǒng)分析……………………………………………………………………………5
3.1 系統(tǒng)詳細(xì)調(diào)查……………………………………………………………………5
3.2 公司組織結(jié)構(gòu)……………………………………………………………………5
3.3 公司業(yè)務(wù)流程……………………………………………………………………6
3.4 系統(tǒng)數(shù)據(jù)流程分析………………………………………………………………6
4 系統(tǒng)設(shè)計(jì) …………………………………………………………………………14
4.1 系統(tǒng)設(shè)計(jì)目標(biāo)和原則 …………………………………………………14
4.2 系統(tǒng)功能分析……………………………………………………………………15
4.3 系統(tǒng)功能模塊設(shè)計(jì)………………………………………………………………16
4.4 代碼設(shè)計(jì)……………………………………………………………………19
4.5 數(shù)據(jù)庫(kù)設(shè)計(jì)………………………………………………………………………20
5 系統(tǒng)的實(shí)現(xiàn) ………………………………………………………………………27
5.1 系統(tǒng)界面的實(shí)現(xiàn)………………………………………………………………………28
5.2 系統(tǒng)各模塊的實(shí)現(xiàn)……………………………………………………………………31
6 系統(tǒng)的測(cè)試與分析………………………………………………………………49
6.1 測(cè)試環(huán)境…………………………………………………………………………49
6.2 測(cè)試過(guò)程…………………………………………………………………………50
6.3 性能分析…………………………………………………………………………50
結(jié)論…………………………………………………………………………………51
參考文獻(xiàn) ……………………………………………………………………………52
致謝………………………………………………………………………………53
參 考 文 獻(xiàn)
6 王坤. 客戶關(guān)系管理開(kāi)發(fā)經(jīng)典案例解析.北京：清華大學(xué)出版社,2006
7 Tony BainDenise Gosnell等.ASP高級(jí)編程.北京：清華大學(xué)出版社,2002
8 徐國(guó)智，王孝宜.數(shù)據(jù)庫(kù)開(kāi)發(fā)實(shí)例精粹.北京:電子工業(yè)出版社,2006
9 鄭人杰，殷人昆.實(shí)用軟件工程.北京：清華大學(xué)出版社,2001
10 灑師煊,王珊.數(shù)據(jù)庫(kù)系統(tǒng)概述.北京:高等教育出版社,2000
11 甘利人.企業(yè)信息化建設(shè)與管理.北京：北京大學(xué)出版社,2001
12 Efraim Turan,Jae Lee,David King,H.Michael chung. Electronic Commerce-A Managerial Perspective .New York:Pearson Eduction Company,2000
