xx產(chǎn)品城鄉(xiāng)市場(chǎng)推廣策略方案

12000字

目錄
摘要 5
ABSTRACT 6
第一章 ：緒論 7
1.1研究背景 7
1.2研究目的 7
1.3研究意義 8
第二章 ：無(wú)限極產(chǎn)品市場(chǎng)推廣策略 8
2.1 公司簡(jiǎn)介 8
2.2市場(chǎng)推廣概述 9
2.3市場(chǎng)推廣內(nèi)容 9
2.4無(wú)限極城鄉(xiāng)市場(chǎng)推廣策略 11
第三章 ：無(wú)限極產(chǎn)品城鄉(xiāng)市場(chǎng)推廣過(guò)程中的問(wèn)題及成因分析 16
3.1.無(wú)限極產(chǎn)品市場(chǎng)推廣中存在問(wèn)題及成因分析 16
3.2.針對(duì)市場(chǎng)推廣過(guò)程中遇到問(wèn)題所制定的策略 18
致謝 21
文獻(xiàn)綜述： 22

摘要 被稱為“美麗經(jīng)濟(jì)”的中國(guó)化妝品市場(chǎng)，經(jīng)過(guò)20多年的迅猛發(fā)展，現(xiàn)今已經(jīng)取得了前所未有的成就。中國(guó)化妝品市場(chǎng)是全世界最大的新興市場(chǎng)，在短短的20多年里，中國(guó)化妝品行業(yè)從小到大，由弱到強(qiáng)，從簡(jiǎn)單粗放到科技領(lǐng)先、集團(tuán)化經(jīng)營(yíng)，全行業(yè)形成了一個(gè)初具規(guī)模、極富生機(jī)活力的化妝品市場(chǎng)。化妝品企業(yè)越來(lái)越多，名目繁多的化妝品品牌層出不窮，市場(chǎng)競(jìng)爭(zhēng)愈演愈烈。但是對(duì)于很多化妝品行業(yè)的新品牌，在市場(chǎng)推廣過(guò)程中遇到了很多劣勢(shì)造成的威脅，阻礙了國(guó)產(chǎn)化妝品占據(jù)國(guó)內(nèi)市場(chǎng)份額的腳步。本文通過(guò)無(wú)限極產(chǎn)品城鄉(xiāng)市場(chǎng)推廣策略的調(diào)研，發(fā)現(xiàn)其存在的許多不足，在此基礎(chǔ)上提出了完善的無(wú)限極產(chǎn)品城鄉(xiāng)市場(chǎng)廣的策略。

關(guān)鍵詞： 市場(chǎng)推廣 市場(chǎng)競(jìng)爭(zhēng) 市場(chǎng)細(xì)分 品牌定位

Unlimited Products and Rural Marketing Strategy Plan
 
ABSTRACT Chinese cosmetics market is called "Beautiful economy" , after 20 years of rapid development, it has made unprecedented achievements. Chinese cosmetics market is the world's largest emerging market, during just 20 years, the Chinese cosmetics industry developed from small to large, weak to strong, simple to extensive technology leadership and group management, the industry formed a shape , full of vigor and vitality of the domestic market . Cosmetics companies have sprung up, more and more numerous cosmetic brands emerging, market competition intensified.But in the marketing process, a lot of new blood cosmetics industry encountered many disadvantages caused by threats, hindering the domestic cosmetics occupy the domestic market.Through Unlimited products rural marketing strategy research found many deficiencies of its existence, On this basis, proposed a comprehensive urban and rural Unlimited product marketing strategies.

Keywords： Marketing spread Marketing competition Market segmentation
Brand Positioning