xx產(chǎn)品城鄉(xiāng)市場推廣策略方案

12000字

目錄
摘要 5
ABSTRACT 6
第一章 ：緒論 7
1.1研究背景 7
1.2研究目的 7
1.3研究意義 8
第二章 ：無限極產(chǎn)品市場推廣策略 8
2.1 公司簡介 8
2.2市場推廣概述 9
2.3市場推廣內(nèi)容 9
2.4無限極城鄉(xiāng)市場推廣策略 11
第三章 ：無限極產(chǎn)品城鄉(xiāng)市場推廣過程中的問題及成因分析 16
3.1.無限極產(chǎn)品市場推廣中存在問題及成因分析 16
3.2.針對市場推廣過程中遇到問題所制定的策略 18
致謝 21
文獻(xiàn)綜述： 22

摘要 被稱為“美麗經(jīng)濟(jì)”的中國化妝品市場，經(jīng)過20多年的迅猛發(fā)展，現(xiàn)今已經(jīng)取得了前所未有的成就。中國化妝品市場是全世界最大的新興市場，在短短的20多年里，中國化妝品行業(yè)從小到大，由弱到強(qiáng)，從簡單粗放到科技領(lǐng)先、集團(tuán)化經(jīng)營，全行業(yè)形成了一個初具規(guī)模、極富生機(jī)活力的化妝品市場?；瘖y品企業(yè)越來越多，名目繁多的化妝品品牌層出不窮，市場競爭愈演愈烈。但是對于很多化妝品行業(yè)的新品牌，在市場推廣過程中遇到了很多劣勢造成的威脅，阻礙了國產(chǎn)化妝品占據(jù)國內(nèi)市場份額的腳步。本文通過無限極產(chǎn)品城鄉(xiāng)市場推廣策略的調(diào)研，發(fā)現(xiàn)其存在的許多不足，在此基礎(chǔ)上提出了完善的無限極產(chǎn)品城鄉(xiāng)市場廣的策略。

關(guān)鍵詞： 市場推廣 市場競爭 市場細(xì)分 品牌定位

Unlimited Products and Rural Marketing Strategy Plan
 
ABSTRACT Chinese cosmetics market is called "Beautiful economy" , after 20 years of rapid development, it has made unprecedented achievements. Chinese cosmetics market is the world's largest emerging market, during just 20 years, the Chinese cosmetics industry developed from small to large, weak to strong, simple to extensive technology leadership and group management, the industry formed a shape , full of vigor and vitality of the domestic market . Cosmetics companies have sprung up, more and more numerous cosmetic brands emerging, market competition intensified.But in the marketing process, a lot of new blood cosmetics industry encountered many disadvantages caused by threats, hindering the domestic cosmetics occupy the domestic market.Through Unlimited products rural marketing strategy research found many deficiencies of its existence, On this basis, proposed a comprehensive urban and rural Unlimited product marketing strategies.

Keywords： Marketing spread Marketing competition Market segmentation
Brand Positioning