全球化背景下回商發(fā)展之路探析

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摘要 一千多年前，回商以“蕃客”的名字出現(xiàn)在唐朝的經(jīng)濟(jì)舞臺(tái)上；緊接著，回商發(fā)展于宋代、鼎盛于元代。從明朝開(kāi)始，回商逐漸衰退；到清朝時(shí)期，回商發(fā)展停滯不前。直到新中國(guó)成立之后，回商發(fā)展才迎來(lái)了新的春天。在回商走過(guò)的一千三百多年歷程中，這個(gè)古老的商幫也曾壟斷過(guò)整個(gè)“海上絲綢之路”，主導(dǎo)著三個(gè)朝代的海外貿(mào)易。回商之所以取得這樣的成功，與其所倡導(dǎo)的“樂(lè)商堅(jiān)毅、義利互濟(jì)、重商善商、鏡面識(shí)寶、精神融合、兩世吉慶”的精神品質(zhì)是不可分割的。在經(jīng)濟(jì)全球化背景下，回商發(fā)展迎來(lái)了新的歷史機(jī)遇，同時(shí)也面臨前所未有的挑戰(zhàn)。更充足的資源、更多的合作伙伴、更廣闊的市場(chǎng)，都是回商賴(lài)以贏得新的競(jìng)爭(zhēng)優(yōu)勢(shì)的源泉；而回商在創(chuàng)新能力與管理理念等方面的短板、以及品牌知名度不高、市場(chǎng)競(jìng)爭(zhēng)激烈等因素，也是新時(shí)期回商發(fā)展要面對(duì)的?；厣贪l(fā)展不僅要以自身多年累積下來(lái)的優(yōu)秀精神品質(zhì)為支撐，也要借助政府的力量來(lái)構(gòu)建網(wǎng)絡(luò)平臺(tái)，促進(jìn)資源共享；與此同時(shí)，還要大力發(fā)揮回商聯(lián)盟的作用，加強(qiáng)與科研機(jī)構(gòu)的合作，獲取最前沿的行業(yè)知識(shí)，突出自身產(chǎn)品與服務(wù)的特性，打造伊斯蘭文化與現(xiàn)代氣息高度融合的回商新形象。

關(guān)鍵詞：回商；經(jīng)濟(jì)全球化；機(jī)遇；挑戰(zhàn)；發(fā)展路徑

Analysis the development road of Muslim merchant under the globalization
Abstract More than one thousand years ago,Muslim merchants are appeared in the name of "Fan ke" on the economic stage of Tang dynasty;Then,Muslim merchants get developments in the Song dynasty,and achieve the heyday in the Yuan dynasty.Muslim merchants gradually decline, beginning from the Ming dynasty;To the Qing dynasty,Muslim merchants remained stagnant .Until after the founding of New China, Muslim merchants’ development Commercial development ushered in the new spring..In Muslim merchants traveled thirteen hundred years of history, this ancient business group has a monopoly over the whole "Marine Silk Road", leading the three dynasties of overseas trade.The reason why they meet withsuccess is inseparable with the spirit of quality that"le shang persistence, each other aid, pro-business of righteousness and good business, the mirror is treasure, spirit fusion, two of the auspicious" . In the context of economic globalization, Muslim merchants development gets new historical opportunity, at the same time is also facing unprecedented challenges. More sufficient resources, more partners, more broad market, on which is Muslim merchants to win a new source of competitive advantage; while Muslim merchants’ short board in management concepts and innovation capacity, as well as brand awareness in low intense, market competition and other factors competition and other market factors,which are also to be faced in the new developing era for Muslim merchants. Muslim merchants development is not only to be supported with their own accumulated for many years of excellent quality, but also needs to use the power of government to build a network platform, promoting the sharing of resources; at the same time,we also must strive to play a role in the Muslim merchants, strengthen the cooperation with scientific research institutions, access to the forefront of industry knowledge,highlight the characteristics of their products and services, create a high degree of integration of Islamic culture and modern Muslim merchant’ new image .

Keywords: Muslim merchants; economic globalization; opportunities; challenges; development path

目錄
第一章 緒論 1
1.1研究背景和意義 1
1.1.1 研究背景 1
1.1.2 研究意義 1
1.2研究現(xiàn)狀 2
1.3本文的研究方法和思路 4
1.3.1 本文的研究方法 4
1.3.2本文的研究思路 4
第二章 回商發(fā)展歷程回顧 6
2.1 回商發(fā)展的幾個(gè)重要?dú)v史階段分析 6
2.1.1 回商發(fā)展的萌芽期 6
2.1.2回商發(fā)展的探索期 7
2.1.3 回商發(fā)展的全盛期 7
2.1.4 回商發(fā)展的衰退期 8
2.1.5 回商發(fā)展的重生期 9
2.2 回商最寶貴的精神品質(zhì)分析 9
2.2.1樂(lè)商堅(jiān)毅，義利互濟(jì) 9
2.2.2 重商善商，鏡面識(shí)寶 10
2.2.3 精神融合，兩世吉慶 10
第三章 全球化背景下回商發(fā)展的機(jī)遇和挑戰(zhàn) 12
3.1 全球化給回商發(fā)展帶來(lái)的機(jī)遇 12
3.1.1 全球化帶給回商更有效的資源 12
3.1.2全球化帶給回商更廣闊的市場(chǎng) 13
3.1.3全球化給回商提供了吸引外資的機(jī)遇 13
3.1.4為迎合全球化趨勢(shì)而提出的西部大開(kāi)發(fā)為回商開(kāi)辟了廣闊的發(fā)展空間 14
3.2全球化給回商發(fā)展帶來(lái)的挑戰(zhàn) 15
3.2.1回族文化的相對(duì)封閉性使回商品牌在全球化背景下缺乏認(rèn)知度 15
3.2.2 科研創(chuàng)新能力以及管理理念難以與國(guó)際上的企業(yè)抗衡 16
3.2.3 全球化趨勢(shì)下要入駐國(guó)際清真產(chǎn)業(yè)市場(chǎng)缺乏更嚴(yán)格的認(rèn)證體系 17
3.2.4 缺乏與全球化背景相契合的企業(yè)文化與人才隊(duì)伍 17
第四章 全球化背景下回商發(fā)展有效路徑選擇 19
4.1 高素質(zhì)人才隊(duì)伍的培養(yǎng) 19
4.2 開(kāi)放競(jìng)爭(zhēng)型的回商企業(yè)文化的建設(shè) 19
4.3 網(wǎng)絡(luò)平臺(tái)與產(chǎn)品認(rèn)證的強(qiáng)化 20
4.4 回商聯(lián)盟作用的充分發(fā)揮 22
4.5 自身產(chǎn)品與服務(wù)特性的強(qiáng)化 22
第五章 案例分析——寧夏伊品生物科技有限公司發(fā)展之路淺析 24
5.1 企業(yè)概況 24
5.2 企業(yè)成功原因分析 25
5.3 企業(yè)需進(jìn)一步改進(jìn)的地方 26
結(jié)論 28
致謝 29
參考文獻(xiàn) 30