?？谶B鎖藥店的選址問(wèn)題研究

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摘要 選址在醫(yī)藥零售業(yè)中起著非常重要的作用，正確的位置是門店成功經(jīng)營(yíng)的關(guān)鍵，而不合理選址將導(dǎo)致門店在激烈的市場(chǎng)競(jìng)爭(zhēng)中被淘汰。此外，選址也將影響門店的客流量及銷售額，這兩個(gè)因素也是衡量企業(yè)成功的標(biāo)準(zhǔn)。
在國(guó)內(nèi)，藥店的數(shù)量持續(xù)高速增長(zhǎng)，單體店數(shù)量逐漸減少，連鎖經(jīng)營(yíng)已成為藥店擴(kuò)張的主要方式。但許多連鎖藥店盲目擴(kuò)張，沒(méi)有做好深入的市場(chǎng)調(diào)查，大多數(shù)情況下僅憑借自己的想法定論，最后將會(huì)導(dǎo)致失敗。因此，可以說(shuō)正確選址是企業(yè)成功最重要的條件。
本文首先通過(guò)論述選址的重要性、相關(guān)的影響因素和選址的方法，并結(jié)合我國(guó)連鎖經(jīng)營(yíng)的現(xiàn)狀，分析連鎖藥店選址的特點(diǎn)，提出藥店連鎖經(jīng)營(yíng)的必要性。再以海南?？谀尺B鎖藥店的新店選址為例，提出兩個(gè)可選方案，從地理位置、交通條件 、人口概況、競(jìng)爭(zhēng)環(huán)境、成本和發(fā)展前景幾個(gè)方面進(jìn)行對(duì)比，選出較優(yōu)的位置。為該地區(qū)的藥店選址提供一定的指導(dǎo)意義，警醒零售商重視藥店的選址，以提高藥店在市場(chǎng)上的競(jìng)爭(zhēng)力。

關(guān)鍵詞：零售業(yè)； 連鎖藥店； 選址；因素分析法


Abstract Site selection plays a very important role in medicine retail industry, good location is the key to success, but irrational site selection will cause the store be knocked out in fierce market competition. In addition, site selection will affect the passenger flow and sales directly, and these two factors is also a measure of the success of the enterprise.
In china, the number of drug store continued to grow rapidly, while the single stores’ are dwindling, and chain operation has become the main way of store expansion. But many chain drug stores expansion blindly, without the further market research, only by virtue of their own ideas in most cases, and lead to failure eventually. Therefore, correct site selection is the most important condition for business success.
This paper firstly discusses the importance of the location, the relevant factors and site selection’s method, and combined with the present situation of chain business in China, analysis the characteristics of chain drugstore’s site selection, puts forward the necessity of drugstore’s chain business. Secondly, in order to choosing a new site for a drug store in HaiKou, presents two alternative scheme, compared from several aspects, like geographical location, traffic conditions, population situation, competition environment, cost ,development prospect and unified distribution, then choose the great one. It can provides some guidance for drug stores’ s site selection in this area, alert retailers pay more attention to site selection, and it will improve their ability to compete in the marketplace.

Key words retail，chain drug stores，site selection，factor analysis method


目錄
第一章 緒論 1
1.1選題背景及意義 1
1.2 主要研究?jī)?nèi)容及方法 2
1.2.1 研究?jī)?nèi)容 2
1.2.2 研究方法 2
1.3 國(guó)內(nèi)外研究現(xiàn)狀評(píng)述 2
第二章 藥店連鎖經(jīng)營(yíng)及選址的相關(guān)理論 5
2.1 選址的基礎(chǔ)理論 5
2.1.1 選址的意義 5
2.1.2 選址的影響因素 6
2.1.3 選址的原則 8
2.1.4 選址的方法介紹 8
2.2 藥店連鎖經(jīng)營(yíng)的概述 10
2.2.1 我國(guó)藥店連鎖經(jīng)營(yíng)的現(xiàn)狀 10
2.2.2 我國(guó)藥店連鎖經(jīng)營(yíng)的必要性 12
2.2.3 連鎖藥店選址的特征分析 13
第三章 海南?？谶B鎖藥店的選址問(wèn)題 15
3.1 海南海口連鎖藥店的發(fā)展現(xiàn)狀及選址存在的問(wèn)題分析 15
3.1.1 海南?？谶B鎖藥店的發(fā)展現(xiàn)狀 15
3.1.2海南?？谶B鎖藥店選址存在的問(wèn)題分析 15
3.2 海南海口連鎖藥店商圈調(diào)查與分析 18
3.3 尋找備選地塊 20
第四章 海南?？谶B鎖藥店選址方法應(yīng)用 25
4.1 連鎖藥店選址的步驟 25
4.2 多因素對(duì)比 26
4.3方案評(píng)價(jià) 29
第五章 結(jié)論與展望 32
致 謝 33
參考文獻(xiàn) 34