With the development of economy and advancement of information technology e-business are changing the retail industry. More and more retailers choose to set up shops online to reduce rental and operation cost of equity stores to attract more customers all over the nation and to enhance their competitiveness. When online shopping started to spring up in the UK Jennifer Rowley(1996) wrote an article of “Retailing and shopping on the Internet” to examines the challenges that shopping and other commercial transactions on the Internet pose for the retail industry. The challenges she mentioned included: Locating the shops comparison shopping security Customer base and profile shopping experience and legal and marketplace control problems.