Inter-cultural Business Negotiation
Abstract：Nowadays the cooperation and relationship between countries have become closer and closer because the tendency of the world’s economy globalization becomes stronger and stronger. With the ongoing of China opening and reform policy and success in entry WTO the relationship between our country and other countries in the world will also become closer and closer. Various inter-cultural negotiations become more and more frequent so about different cultures much attention is paid by business men in the inter-cultural negotiation. There are many aspects that affect the factors of cultural conflict such as: thought ideology and time etc. Therefore correct understanding of cultural conflict between China and western countries becomes more and more important. And only when we make a good understanding and recognition correctly about the different cultures between our country and western countries can we have a better policy in business negotiation and serve the socialist market economy.

Key words: culture difference; business negotiation; countermeasure