客戶管理系統(tǒng)開發(fā)與實現(xiàn)
39000字      63頁

摘 要
本課題所設計的系統(tǒng)能夠統(tǒng)一管理與企業(yè)相關的客戶及其聯(lián)系人信息?？蛻襞c相關聯(lián)系人信息是企業(yè)最重要的資源之一，通過客戶管理系統(tǒng)能夠有效地管理客戶信息，提高企業(yè)客戶管理效率。在此基礎之上，進一步展開，才能對客戶之間發(fā)生的活動、機會、銷售、費用等進行詳細管理。本課題實現(xiàn)了基礎信息維護（包括：域信息設置、企業(yè)性質(zhì)設置、企業(yè)類型設置、企業(yè)資信設置、客戶級別設置、客戶滿意程度設置）；客戶信息維護（包括：客戶信息、聯(lián)系人信息、業(yè)務往來、發(fā)送郵件）；客戶服務(包括客戶反饋、客戶投訴、客戶反饋滿意程度分析、客戶投訴滿意程度分析）；客戶信息查詢（包括：客戶信息報表、聯(lián)系人信息報表、業(yè)務往來報表、客戶反饋報表、客戶投拆報表）；輔助工具以及管理模塊，真正實現(xiàn)了客戶資源管理的一體化。

關鍵詞：CRM；客戶管理系統(tǒng)；MS Sql Server 2005

The Development And Implementation of Hongda Customer Management System
ABSTRACT
Designed by the subject to unified management system associated with the enterprise customers and their contact information. Customers with relevant contact information is one of the most important resource, through the customer management system to effectively manage customer information and improve the efficiency of enterprise customer management. On this basis, further to between customer activities, opportunities, sales, management, etc.To achieve this task the maintenance of the basic information(including: domain information settings, the nature of an enterprise set up, business type, business credit establishment, customer-level settings, set the level of customer satisfaction); maintenance of customer information (including: customer information,contact information,business contacts,send e-mail); customer service(including customer feedback,customer complaints,customer satisfaction feedback analysis, satisfaction with the analysis of customer complaints); customer information (including:customer information statements, contact information statements, business reports, customer feedback statements, statements of customer complaints); aids as well as the management module,Customers realize the integration of resource management.
Keywords: CRM; Management System Customer;MS Sql Server2005

目 錄

引 言 1
第1章 系統(tǒng)分析 2
1.1 需求分析 2
1.2 可行性分析 2
第2章 系統(tǒng)設計 5
2.1 設計目標 5
2.2 開發(fā)及運行環(huán)境 5
2.3 項目規(guī)劃 5
第3章 系統(tǒng)數(shù)據(jù)庫設計 7
3.1 數(shù)據(jù)庫概要設計 7
3.2 數(shù)據(jù)庫物理設計 9
第4章 主要功能模塊設計 17
4.1 主窗體設計 17
4.2 數(shù)據(jù)模塊 20
4.3 登錄模塊設計 21
4.4 客戶信息模塊 24
4.5 發(fā)送郵件模塊 28
4.6 據(jù)庫配置模塊 29
第5章 系統(tǒng)測試 31
5.1 鴻達公司客戶管理系統(tǒng)單元測試 31
5.2 鴻達公司客戶管理系統(tǒng)集成測試 36
5.3 測試總結 37
結束語 38
致 謝 39
參考文獻 40
附錄 42
附錄A 文件架構圖 42
附錄B 主要源程序 44