我國導游薪酬制度現(xiàn)狀分析及對策

——以遠足旅游社為例



摘要：旅游業(yè)導游是運用專門知識和技能為旅游者提供向?qū)?、講解和旅途服務的專業(yè)技術(shù)人員。導游人員作為旅行社旅游接待工作中的主體，是整個旅游服務的軸心，為我國旅游業(yè)的發(fā)展起著至關(guān)重要的作用。

隨著我國加入WTO和社會主義市場經(jīng)濟的深入發(fā)展，傳統(tǒng)的導游薪酬制度面臨巨大挑戰(zhàn)。當前導游的合法收入很低，難以保障其基本生活水平，同時也不能補償他們在工作過程中所付出的腦力與體力勞動。這種狀況導致導游人員的工作積極性降低，服務質(zhì)量下降，而且產(chǎn)生勸說游客進行購物以拿取回扣的行為，影響我國旅游業(yè)的健康發(fā)展。在旅游業(yè)快速發(fā)展的今天，導游的服務水平和質(zhì)量并沒有相應的提高，每年都有大量的游客進行投訴。究其原因，這與當年不健全的薪酬制度密切相關(guān)。如何設(shè)計合理的導游薪酬，解決當前導游薪酬存在的問題以及提高導游的服務質(zhì)量，我們以遠足旅行社為案例對導游薪酬體制的改革的成效作一個說明



關(guān)鍵詞：旅游業(yè)；導游；薪酬；設(shè)計



China Tour Guides Pay System Analysis

And Countermeasures

——as hiking travel agencies an example to



Abstract: Tour guides are the professional and technical personnel who can use specialized knowledge and skills，and travel services to support to tourists. As the main reception in the work of travel agent and the axis of travel services，tour guides play a pivotal role in the development of tourism industry of China.

With China's accession to WTO and the further development of socialist market economy, the traditional pay system faces great challenges guides. The current tour of the legitimate income is very low, difficult to protect their basic living standards, as well as compensation for their work can not be paid by the course of mental and physical labor. This situation led to the work of tour guides to actively reduced, quality of service decline, and have to persuade tourists to shop in order to pick up the behavior of kickbacks, influence the healthy development of China's tourism industry. Today, the rapid development in tourism, the service level and quality of tour guides, and no corresponding increase, a large number of tourists every year to make a complaint. The reason this is a sound system of remuneration had not closely related. How to design a reasonable salary guide, salary guide to solve the current problems and improve the service quality of tour guides, Our hiking tour guide for the case of the effectiveness of pay system reform to make a statement.



Keywords: Tourism ，Guide ，Compensation ，Design



目錄



一、緒論………………………………………………………………………………1

（一）研究背景及研究意義 1

1、研究背景 1

2、研究意義 1

（二）研究現(xiàn)狀 2

1、對導游薪酬的構(gòu)成研究 2

2、對導游薪酬形成的原因研究 2

3、對導游薪酬改革的研究 3

二、相關(guān)理論概述………………………………………………………………… 4

（一）效率工資理論 4

（二）分享工資理論 4

（三）人力資本工資理論 4

(四)公平理論 5

三、公司概況…………………………………………………………………………6

四、遠足旅行社導游人員薪酬分析…………………………………………………7

（一）導游人員薪酬現(xiàn)狀研究 7

1、平均收入 7

2、薪酬構(gòu)成 9

（二） 當前導游薪酬存在的主要問題及形成原因 11

1、當前導游薪酬存在的問題 11

2、當前導游薪酬的形成原因 12

五、遠足旅行社導游薪酬設(shè)計具體方案………………………………………….13

（一）薪酬設(shè)計目標 13

（二）薪酬設(shè)計的步驟 14

1、基本工資設(shè)計（與等級制度掛鉤、實行底薪等級制） 14

2、獎金設(shè)計 15

3、傭金設(shè)計 16

4、小費設(shè)計 17

5、福利設(shè)計 17

6、其它 19

（三）導游薪酬設(shè)計效果 19

結(jié)論………………………………………………………………………………….21

致謝………………………………………………………………………………….22

參考文獻…………………………………………………………………………….23

附錄一……………………………………………………………………………… 24