賽馬產業(yè)的市場驅動力分析

摘要  世界現(xiàn)代賽馬已成為一種休閑文化活動。賽馬具有明顯的福利性特征，是一種強大的集資手段，成為當代經濟中的一項支柱產業(yè)，對社會、經濟發(fā)展和繁榮體育事業(yè)日益顯示出巨大作用。賽馬產業(yè)正逐步成為一項朝陽產業(yè)，有著巨大的潛在的市場價值。本文通過對賽馬產業(yè)的市場驅動力進行分析，看賽馬產業(yè)是如何體現(xiàn)它的經濟價值、社會價值、政治價值和文化價值的。

關鍵詞  賽馬產業(yè)  體育經濟  休閑文化

   

The Research of The Market Drive In The Horse-racing Industry

Abstract: The mordern horse-racing in the worldwide has become a cultural activity for leisure, characteristic of a kind of welfare. As a powerful means of collecting money and the supporting industry in modern economy, it plays an increasing role both in the development of social and economic development and the prosperity of the sport industry. Horse-racing is becoming a thriving and prosperous industry and has its own huge potential value in market. By analying the motivation of the horse-racing industry to the market, this essay aims to explore the ways of market drives, embodies its walues in economy, society, politics and culture.

Key words:  Horse-racing industry ,  Sport  economy,  Leisure  culture