現(xiàn)代酒包裝設(shè)計的發(fā)展與創(chuàng)新

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摘　　要

隨著經(jīng)濟全球化日益加劇，我國酒市場經(jīng)濟得到了迅猛發(fā)展，酒包裝已經(jīng)成為一個品牌成敗的關(guān)鍵。酒包裝設(shè)計盡管被歸入平面設(shè)計的范疇，但由于其設(shè)計除了在平面上進行以外，還包含有立體形態(tài)的設(shè)計（如紙盒、容器），它是平面裝潢與立體形態(tài)設(shè)計的有機結(jié)合，因此，其設(shè)計具有獨特性。酒包裝設(shè)計以它獨特的設(shè)計語言和形式美感折射出藝術(shù)光彩，它一定程度上改變了人們的生活方式，提升了人們的審美意識。今天酒的消費在一定程度上，已經(jīng)成為一種文化消費的趨勢。隨著文化消費圈層的不斷擴大，文化消費已經(jīng)滲透到我們社會生活的各個層面。人們對商品的購買已經(jīng)不再是單單的實用，而是越來越注重外觀的美感。特別是酒這種商品，更是文化和藝術(shù)、歷史及品味的載體。這就要求我們設(shè)計工作者，在設(shè)計酒包裝時要綜合考慮這些元素。要想使我們的酒包裝貼近生活，就需要我們對酒包裝的設(shè)計，進行深入地研究與發(fā)掘。在繼承的前提下充分融合時代需求，不斷地發(fā)展與創(chuàng)新，滿足人們對酒這種文化商品的追求。



關(guān)鍵詞：酒包裝設(shè)計 發(fā)展 創(chuàng)新 綠色

ABSTRACT

With increasing economic globalization, Chinese wine market economy has been developing at a top speed. Wine packaging has become the key to success or failure of a brand. Although wine packaging design was included in the scope of graphic design, but because of its design in addition to on the plane, also includes a three-dimensional shape of the design (for example, cartons, containers), it is flat and three-dimensional shape design and decoration of the organic integration. Hence, the design is unique. Wine packaging design to its unique design language and forms of artistic beauty reflected glory, to some extent it has changed people's way of life, enhance the people's aesthetic sense. Today, wine consumption has become a cultural consumption trends at a certain extent. As the cultural of consumption circle expanded, and have penetrated into the life of our societies at all levels. People on the purchase of goods alone is no longer practical, but more focus on the aesthetic appearance. Especially the wine of products, even more the carrier of the culture, arts, history and taste. This requires that we design workers, in design of new packaging should be considered these elements. To make our wine packaging is closed to life, and this requires us to wine packaging design, conduct in-depth study and explore. The premise of succession to integrate fully the requirements of the times, constantly development and innovation, Meet the people's wine culture that the pursuit of goods.



Key words： Wine packaging design Development Innovation Green



目 錄

引言……………………………………………………………………1

一 酒包裝設(shè)計概述……………………………………………………2

1.1酒包裝設(shè)計的概念…………………………………………………2

1.2酒包裝設(shè)計的目的…………………………………………………2

1.3酒包裝設(shè)計對生活的影響與意義……………………………………2

二 酒包裝設(shè)計的基本元素及其整合…………………………………3

2.1酒包裝設(shè)計的材料…………………………………………………3

2.2酒包裝設(shè)計的色彩…………………………………………………4

2.3酒包裝設(shè)計的圖形…………………………………………………5

2.4酒包裝設(shè)計的文字…………………………………………………5

2.5酒包裝元素的整合…………………………………………………6

三 酒包裝設(shè)計與文化消費趨勢………………………………………7

3.1酒包裝的文化情緣…………………………………………………7

3.2酒包裝設(shè)計與現(xiàn)代消費……………………………………………8

四 酒包裝設(shè)計的發(fā)展與創(chuàng)新………………………………………10

4.1物質(zhì)功能設(shè)計與精神功能設(shè)計的新理念…………………………10

4.2酒包裝的人性化設(shè)計與文化設(shè)計創(chuàng)新……………………………10

4.3酒包裝的適正設(shè)計與規(guī)范設(shè)計……………………………………11

4.4酒包裝的循環(huán)設(shè)計與綠色設(shè)計……………………………………12

結(jié)論……………………………………………………………………14

謝辭……………………………………………………………………15

參考文獻………………………………………………………………16

注釋……………………………………………………………………17