摘要：

文章通過對我國汽車產(chǎn)業(yè)目前狀況的分析，闡述了我國汽車產(chǎn)業(yè)存在的自主品牌邊緣化，核心技術(shù)空白，產(chǎn)能過剩等問題，以及市場上出現(xiàn)的競相降價(jià)使汽車生產(chǎn)廠商過早出現(xiàn)微利，從而必將出現(xiàn)品牌的競爭和整合趨勢，加之外國成熟品牌的沖擊，對我國汽車民族品牌構(gòu)成極大的威脅的現(xiàn)狀。 本文針對汽車行業(yè)當(dāng)前發(fā)展中存在的問題，運(yùn)用信息化策略，品牌策略提出國家的宏觀調(diào)控，企業(yè)發(fā)展核心技術(shù)，加強(qiáng)信息化建設(shè)，提高管理效率以及打造自主品牌等措施，以確保我過汽車產(chǎn)業(yè)能健康，穩(wěn)定，高速發(fā)展，成為我國經(jīng)濟(jì)發(fā)展一大支柱。
關(guān)鍵詞：汽車業(yè)；存在問題；解決方案

Our country automobile industry existence question and solutionmeasure


Abstract: Based on China's automobile industry analysis of the current situation, expounded China's automobile industry in the marginalization of our own brands, core technology gap, production overcapacity problems and the market prices of competing vehicle manufacturers premature arisen. thus inevitably arise brand competition and the integration trend, coupled with mature foreign brand impact, China's automobile national brands pose a great threat to the status quo. In this paper the development of the automobile industry at present the problems that exist, the use of information technology strategy, Brand strategy for the country's macro regulation and control, enterprise development of core technologies, information technology, improve management efficiency and create their own brands and other measures to ensure that the automotive industry than I can be healthy, stable and rapid development, China's economic development has become a major pillar.
Key words : automobile industry; Problems; Solutions


目 錄
摘要 1
ABSTRACT 2
引 言 2
1 基本概念與理論借鑒 3
1.1信息化 3
1.2 KD組裝 3
2 我國汽車行業(yè)概況 3
3 我國汽車市場面臨的主要問題 4
3.1 自主品牌邊緣化 4
3.2 核心技術(shù)空白 5
3.3 盲目投資產(chǎn)能過剩 5
3.4 KD件組裝成風(fēng) 5
3.5 物流水平低下 6
3.6勞動生產(chǎn)率低下 6
3.7工業(yè)基礎(chǔ)薄弱 6
4 汽車產(chǎn)業(yè)的發(fā)展對策 7
4.1 國家：宏觀上進(jìn)行調(diào)控 7
結(jié)論 14
參考文獻(xiàn) 15
致 謝 15