旅游管理畢業(yè)論文 會(huì)展旅游與會(huì)展業(yè)市場(chǎng)營(yíng)銷(xiāo)拓展

目 錄
摘要 i
引言 i
1 研究背景 2
2 會(huì)展業(yè) 4
2. 1會(huì)展的特征和相關(guān)概念 4
2. 2會(huì)展業(yè)的國(guó)外發(fā)展現(xiàn)狀 4
2. 3我國(guó)的會(huì)展業(yè) 4
2. 3. 1我國(guó)會(huì)展業(yè)的發(fā)展現(xiàn)狀 4
2. 3. 2我國(guó)會(huì)展業(yè)的發(fā)展趨勢(shì) 4
3 會(huì)展業(yè)與旅游業(yè) 7
3. 1會(huì)展業(yè)與旅游業(yè)的關(guān)系 7
3.1.1會(huì)展業(yè)與旅游業(yè)的共性及其特性 7
3.1.2會(huì)展業(yè)與旅游業(yè)的相互關(guān)聯(lián) 7
3. 2會(huì)展業(yè)與旅游業(yè)的結(jié)合 7
3. 3完全融合階段的實(shí)現(xiàn) 8
4 會(huì)展旅游 10
4. 1會(huì)展旅游的性質(zhì) 10
4.1.1關(guān)于概念的界定 10
4. 1.2會(huì)展旅游的性質(zhì) 10
4. 1.3會(huì)展旅游的特點(diǎn)。 10
4. 2會(huì)展旅游的地位及其重要作用 11
4. 2. 1 概述 11
4. 2. 2會(huì)展旅游對(duì)發(fā)達(dá)的國(guó)際化大都市的重要作用 11
4. 2. 3會(huì)展旅游對(duì)中西部欠發(fā)達(dá)地區(qū)的重要作用。 12
4. 3會(huì)展旅游的國(guó)內(nèi)現(xiàn)狀 12
5 會(huì)展的營(yíng)銷(xiāo)策略 13
5. 1市場(chǎng)調(diào)查和定位策略 13
5. 2會(huì)展品牌策略 13
5. 3會(huì)展的服務(wù)策略 13
5. 4會(huì)展的網(wǎng)絡(luò)營(yíng)銷(xiāo)策略 14
5. 5會(huì)展?fàn)I銷(xiāo)要注意與旅游資源的聯(lián)合開(kāi)發(fā) 14
6 會(huì)展旅游發(fā)展實(shí)例——以廣州為例 15
6.1會(huì)展旅游發(fā)展優(yōu)勢(shì) 15
6.1.1經(jīng)濟(jì)環(huán)境分析 15
6.1.2廣州會(huì)展旅游的自身發(fā)展分析 15
6. 2廣州的城市競(jìng)爭(zhēng)力分析 15
6. 3廣州具有發(fā)展會(huì)展旅游的地理優(yōu)勢(shì) 16
6. 4發(fā)達(dá)的交通網(wǎng)絡(luò)和良好的旅游接待能力 16
6. 5具備發(fā)展會(huì)展經(jīng)濟(jì)的展館條件 16
結(jié)語(yǔ) 17
致謝 18
 19

改革開(kāi)放以后，我國(guó)經(jīng)濟(jì)得到了較快發(fā)展，人民的生活水平也有很大改善，旅游己經(jīng) 成為我國(guó)人民休閑、度假的良好方式。人類(lèi)社會(huì)文明進(jìn)步越快，對(duì)彼此的物質(zhì)、文化交流 需求也越高，會(huì)展在人類(lèi)生活中的地位也越重要。本文通過(guò)了解國(guó)內(nèi)外會(huì)展現(xiàn)狀，闡述會(huì) 展業(yè)與旅游業(yè)的內(nèi)在聯(lián)系，通過(guò)實(shí)例證明會(huì)展旅游將成為新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。隨后，提出了 合適的會(huì)展?fàn)I銷(xiāo)策略。
關(guān)鍵詞：會(huì)展業(yè)；旅游業(yè)；會(huì)展旅游；會(huì)展商；會(huì)展?fàn)I銷(xiāo)策略
MICE tourism and exhibition industry marketing expansion
Abstract
After the reform and opening up，China’s economy has been relatively rapid development, peopled living standards have greatly improved，tourism has become the leisure of our people，a good way to vacation. The sooner the civilization and progress of human society，of each other’s material and cultural exchanges，the higher the demand，the exhibition in the status of human life and the more important. By understanding the status quo at home and abroad exhibition, conven¬tion and exhibition industry and tourism on the internal relations，through examples prove that MICE Tourism will become new points of economic growth. Subsequently, the proposed Conve¬ntion and Exhibition appropriate marketing strategies.
Key WOrd： Exhibition； Tourism； MICE Tourism； Exhibitors Will
Exhibition Marketing Strategy