畢業(yè)論文 關(guān)于團(tuán)購(gòu)網(wǎng)如何獲得用戶信任的研究.doc
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畢業(yè)論文 關(guān)于團(tuán)購(gòu)網(wǎng)如何獲得用戶信任的研究,[摘 要] 美國(guó)的groupon 紅紅火火，取得了很大的成功，這邊國(guó)內(nèi)模仿它的團(tuán)購(gòu)網(wǎng)已呈現(xiàn)出“千團(tuán)大戰(zhàn)”的局面。團(tuán)購(gòu)網(wǎng)站的進(jìn)入門檻低，造成市場(chǎng)上的網(wǎng)絡(luò)團(tuán)購(gòu)網(wǎng)站參差不齊，出現(xiàn)了大量的“ 個(gè)人團(tuán)購(gòu)網(wǎng)站”。近來網(wǎng)絡(luò)媒體上陸續(xù)曝出網(wǎng)民遭遇網(wǎng)絡(luò)團(tuán)購(gòu)詐騙、質(zhì)量難保、信息泄露等新聞，很多團(tuán)購(gòu)網(wǎng)站在消費(fèi)者的心中也留下了極壞的口碑，致使...
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the research of team buying website how to win users trust Abstract￡oSince team buying website of Groupon flourishing, and getting a great success in Ameica, thousands of website at home itimate it. Because the doorsill for the team buying is rather low, which makes those kind of website emerged in the market have very different condition. Even there are lots of personal team buying websites exsit. And nowadays Internet medium reported that some team buying websites defrauded money, sold inferior goods, let out customers private information. Many team buying websites left a bad reputation in customers mind, which makes many customers can?ˉt believe Internet team buying easily, and badly influences the development of team buying websites at home. This paper will illuminates Internet team buying and related concepts and intrroduce common types of Internet team buying and trust crisis forms. And then analyse reasons from point of view of merchant, authentication, payment terms ,laws and statutes. Eventually, this paper will give Yilingtuan as an example to dicuss how to win users trust at all levels, aiming to provide a reference for the development of Internet team buying at home.
Keywords: Internet team buying team buying websites trust crisis
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[1??ü′ê]í???í?1o￡?í?1oí???￡?D?è??￡?ú￡?
the research of team buying website how to win users trust Abstract￡oSince team buying website of Groupon flourishing, and getting a great success in Ameica, thousands of website at home itimate it. Because the doorsill for the team buying is rather low, which makes those kind of website emerged in the market have very different condition. Even there are lots of personal team buying websites exsit. And nowadays Internet medium reported that some team buying websites defrauded money, sold inferior goods, let out customers private information. Many team buying websites left a bad reputation in customers mind, which makes many customers can?ˉt believe Internet team buying easily, and badly influences the development of team buying websites at home. This paper will illuminates Internet team buying and related concepts and intrroduce common types of Internet team buying and trust crisis forms. And then analyse reasons from point of view of merchant, authentication, payment terms ,laws and statutes. Eventually, this paper will give Yilingtuan as an example to dicuss how to win users trust at all levels, aiming to provide a reference for the development of Internet team buying at home.
Keywords: Internet team buying team buying websites trust crisis
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