香港人對(duì)日本與南韓的刻板印象

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[摘 要]此文審視香港人對(duì)日本與南韓的刻板印象，結(jié)果發(fā)現(xiàn)香港人認(rèn)識(shí)日本及其人民多于南韓與南韓人。此研究部份證實(shí)了『接觸』有助形成正面印象的理論。研究發(fā)現(xiàn)香港人對(duì)日本人的印象比南韓人的為佳，而香港人對(duì)日本及日本人有較多親身接觸。不過，親身接觸與正面印象的關(guān)系，會(huì)受兩地之間的歷史事件影響。這個(gè)研究亦發(fā)現(xiàn)傳媒是人們印象之重要來源，電視尤其重要，之后便是報(bào)章、雜志以及電影。在所有的人際渠道中，朋友及同事是最重要的印象來源。
[關(guān)鍵詞]刻板印象；印象；跨文化傳播；國(guó)際傳播；『接觸』理論；印象來源
Abstract: the thesis surveyed the stereotype of Hong Kongers to Japan and South Korea, and found the results that Hong Kongers know much more Japanese and Japan issue than Korean and Korea issue. The research has partially approved the theory that contacting could help the form of positive image. The research found that the image to Japanese is better than to Korean among Hong Kongers and Hong Kongers have more contact with Japanese and Japan. However, the relation between positive image and contact could be affected by the history events between the two regions. The research also discovered that media is the important source of image. TV is the most important with newspaper, magazine and movie in the second position. In all the interpersonal channels, friends and colleagues are the most important image sources.
Key Words: Stereotype, Image, Cross-culture Communication, International Communication, Contact Theory, Image Source

部分參考文獻(xiàn)：

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