目錄
前言.................................................................................................................................................... 3
第一章產(chǎn)品經(jīng)理預(yù)備知識(shí).................................................................................................................. 4
1、產(chǎn)品開發(fā)階段劃分.......................................................................................................................... 4
2、產(chǎn)品開發(fā)周期.................................................................................................................................. 4
3、產(chǎn)品包概念...................................................................................................................................... 5
4、產(chǎn)品版本V、R、M介紹............................................................................................................... 5
第二章產(chǎn)品經(jīng)理的定位及職責(zé)和信息流向...................................................................................... 7
1、總體組織構(gòu)架及部門職責(zé).............................................................................................................. 7
2、總部產(chǎn)品經(jīng)理的職責(zé)和分部產(chǎn)品經(jīng)理的職責(zé)............................................................................... 9
3、匯報(bào)關(guān)系及信息流向.....................................................................................................................10
4、總部產(chǎn)品經(jīng)理活動(dòng)列表及KPI......................................................................................................12
5、分部產(chǎn)品經(jīng)理活動(dòng)列表及KPI......................................................................................................13
第三章產(chǎn)品經(jīng)理的素質(zhì)模型............................................................................................................ 15
第四章產(chǎn)品經(jīng)理的工作指導(dǎo)............................................................................................................ 18
1、與產(chǎn)品經(jīng)理相關(guān)的流程中的活動(dòng).................................................................................................18
2、市場(chǎng)需求管理.................................................................................................................................20
2.1 定義.........................................................................................................................................20
2.2 目的.........................................................................................................................................20
2.3 簡(jiǎn)要流程.................................................................................................................................20
2.4 工作內(nèi)容及操作指南.............................................................................................................21
3、產(chǎn)品命名管理.................................................................................................................................23
3.1 定義.........................................................................................................................................23
3.2 目的.........................................................................................................................................23
3.3 簡(jiǎn)要流程.................................................................................................................................24
3.4 工作內(nèi)容及操作指南.............................................................................................................25
4、產(chǎn)品定價(jià)及商務(wù)授權(quán)體系.............................................................................................................26
4.1 產(chǎn)品定價(jià).................................................................................................................................26
4.2 商務(wù)授權(quán)體系.........................................................................................................................27
5、客戶試用管理.................................................................................................................................29
5.1 客戶試用的目的.....................................................................................................................29
5.2 客戶試用的范圍.....................................................................................................................29
5.3 客戶試用的前提條件.............................................................................................................29
5.4 客戶試用操作指導(dǎo).................................................................................................................30
6、產(chǎn)品的市場(chǎng)發(fā)布.............................................................................................................................31
6.1 市場(chǎng)發(fā)布概念........................................................................................................