This article will address the following issues: ● the importance of marketing ● Basic knowledge of marketing ● Evolution of Marketing Management
Marketing really is everywhere around us German people or organizations engaged in the most formal or informal activities can be counted as marketing, good marketing is increasingly becoming an important factor in business success. Marketing on our daily lives with a profound impact, from the wearing of clothing to the Internet by clicking the ads, it has been rooted in our daily lives. Successful marketing is not accidental, requires sophisticated planning and operations. The definition of marketing all walks of life are constantly changing in order to increase their success rate. But good marketing plan is small and difficult to achieve. Marketing is an "art" and "science" with the subject, it has both the practice of the model, they need creative inspiration. ■First, the importance of marketing Marketing capabilities are often the profit guarantee. If there is no sufficient market for products and services to create demand for the company profits, then the company's financial, operational, accounting and other efforts are just water, Jing Zhonghua. Because sales are the basis of profitability, many companies set up a chief marketing officer (CMO), the position equivalent to chief executive officer (CEO) and Chief Financial Officer (CFO) and other authorities (C) level managers. From consumer goods companies to medical insurance companies, industrial companies from the non-profit organization to advocate will release results of their recent marketing reports, which can be found on their website. Commercial media has numerous marketing strategies and tactics on the article.


本文將闡述的問(wèn)題：
營(yíng)銷的重要性
營(yíng)銷學(xué)的基本知識(shí)
營(yíng)銷管理的演化
營(yíng)銷無(wú)處不在，我們周圍的人或者組織所從事的事情都可以正式的或非正式的看為營(yíng)銷，良好的營(yíng)銷成為商業(yè)成功的重要因素。營(yíng)銷對(duì)我們的生活也有著深刻影響，從穿衣到網(wǎng)上廣告，它已深入我們生活。
成功的營(yíng)銷絕非偶然，需要精心測(cè)算操作，各行業(yè)的營(yíng)銷定義都在不斷變化，為了就是增加成功率。但是優(yōu)秀的營(yíng)銷計(jì)劃很難實(shí)現(xiàn)，因此營(yíng)銷可以說(shuō)是一門“藝術(shù)”和“科學(xué)"結(jié)合的學(xué)科，他既有一般模式，又需要?jiǎng)?chuàng)新