淺析遼寧企業(yè)發(fā)展及策略

摘   要

眾所周知，全球經(jīng)濟(jì)一體化愈演愈烈，國(guó)際化分工不斷加強(qiáng)，國(guó)際產(chǎn)業(yè)調(diào)整轉(zhuǎn)移不斷加速，在這個(gè)科學(xué)不斷發(fā)展，技術(shù)不斷進(jìn)步，全球化進(jìn)程不斷加快的地球中，企業(yè)間的競(jìng)爭(zhēng)越顯激烈。每一個(gè)企業(yè)要想在這波競(jìng)爭(zhēng)洪流中幸存，并且獲得較大發(fā)展，必須從自身出發(fā)，進(jìn)行一系列的改進(jìn)，使之具有良好的競(jìng)爭(zhēng)優(yōu)勢(shì)。否則，便會(huì)在競(jìng)爭(zhēng)中被淘汰，成為失敗者。因此，要想在整個(gè)競(jìng)爭(zhēng)中取得成功，就必須要深入分析提高遼寧產(chǎn)品競(jìng)爭(zhēng)力的方法，使我國(guó)的企業(yè)在國(guó)際的發(fā)展中不斷前進(jìn)。整個(gè)國(guó)際經(jīng)濟(jì)市場(chǎng)的發(fā)展越來越活躍，而對(duì)于我國(guó)而言隨著消費(fèi)者結(jié)構(gòu)的不斷改進(jìn)和整個(gè)遼寧工業(yè)化進(jìn)程的不斷加快發(fā)展，為我國(guó)遼寧老工業(yè)基地帶來了巨大的經(jīng)濟(jì)增長(zhǎng)發(fā)展空間。對(duì)于遼寧重工業(yè)基地其優(yōu)勢(shì)在于其豐富的制造業(yè)資源。因此，遼寧產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整是通過在其原有產(chǎn)業(yè)的基礎(chǔ)上繼續(xù)發(fā)揮優(yōu)勢(shì)，最終突進(jìn)結(jié)構(gòu)升級(jí)。

本文通過對(duì)遼寧產(chǎn)品所處的環(huán)境進(jìn)行分析，了解遼寧產(chǎn)品在整個(gè)市場(chǎng)中所處的地位，從自身的優(yōu)勢(shì)劣勢(shì)出發(fā)。尋找可以切合自己契機(jī)，不斷加強(qiáng)其產(chǎn)品在國(guó)際市場(chǎng)上的競(jìng)爭(zhēng)力。發(fā)展對(duì)產(chǎn)品有力的市場(chǎng)戰(zhàn)略計(jì)劃，通過此來應(yīng)對(duì)不斷變化的本國(guó)市場(chǎng)乃至整個(gè)國(guó)際市場(chǎng)。在競(jìng)爭(zhēng)中不斷探索，在探索中不斷前進(jìn)。最終使整個(gè)遼寧產(chǎn)品無(wú)論是在質(zhì)量上還是在口碑上都有著強(qiáng)大的競(jìng)爭(zhēng)優(yōu)勢(shì)。


關(guān)鍵字：遼寧；產(chǎn)品； 國(guó)際 ；競(jìng)爭(zhēng)力

 

Abstract

As we all know, Integration of world economy is becoming more and more forceful and International division of labor is also becoming more and more forceful. In addition, international industry is accelerating to adjustment and transformation. With the development of the science and technology, globalization is quicker and quicker. Over more, the competition between companies is more and more furious. Every one wants to survive in the competition and get more improvements. That must base on their own situation and implement a series of improvements and make them have disadvantages in the competition. Otherwise, it will be sifted out and become the failure. Therefore, if one wants to succeed in the competition, it will analyze the way to improving the goods of Liaoning and make the company improve again and again. The international market is more and more active and to our country, the consumer structure has improved and the industrialization is developing. All of these bring about the big opportunity to the increasing of economy. Furthermore, the heavy industry base has the rich source of manufacture in Liaoning. Hence, the improvement of the industry structure not only develops its basic advantages, but also adjusts the structure.

The article analyzes the environment of Liaoning products and knows the situation in the market. Also it searches the opportunity through the strengths and weaknesses to increase the ability of competition in the international business market. It can reply to the competition of international market through developing the market strategy. It can be exploring while competing and can be improving while exploring. Finally, it can have a big advantage not only in quality but also in public praise.


Keywords: Liaoning, companies, products, international, competitive   

 

目錄

1、遼寧產(chǎn)品的概述…………………………………………………………………5

1.1遼寧產(chǎn)品的分類和特點(diǎn)…………………………………………………5

1.2遼寧的特色產(chǎn)品及在國(guó)際市場(chǎng)的銷售現(xiàn)狀……………………………5

1.3遼寧產(chǎn)品在國(guó)際市場(chǎng)銷售中的機(jī)遇和前景分析………………………6

2、遼寧產(chǎn)品在國(guó)際市場(chǎng)銷售中的不利因素………………………………………6

2.1遼寧產(chǎn)品在國(guó)際市場(chǎng)銷售中的困難……………………………………6

2.2遼寧產(chǎn)品在國(guó)際市場(chǎng)中的銷售問題……………………………………7

3、遼寧產(chǎn)品進(jìn)入國(guó)際市場(chǎng)策略……………………………………………………7

3.1遼寧產(chǎn)品進(jìn)入國(guó)際市場(chǎng)發(fā)展戰(zhàn)略………………………………………8

3.2遼寧產(chǎn)品進(jìn)入國(guó)際市場(chǎng)營(yíng)銷戰(zhàn)略………………………………………8

4、遼寧產(chǎn)品的對(duì)我國(guó)產(chǎn)品在國(guó)際市場(chǎng)發(fā)展的啟示………………………………9

     4.1 本地化優(yōu)勢(shì)在不斷發(fā)生變化…………………………………………9

     4.2 保持和發(fā)揮本地化優(yōu)勢(shì)的策略………………………………………10

5、總結(jié)………………………………………………………………………………11

6、致謝………………………………………………………………………………12

7、參考文獻(xiàn)…………………………………………………………………………13

8、附錄………………………………………………………………………………13