Market segmentation

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Abstract:
In the article ,the first I introduced the definition of marketing segmentation ,and the role it played in marketing ,secondly I introduced if marketing should segmentation or not segmentation ,and it involved two parts :the mass marketing and segmentation ,pointed out their feature and advantage .thirdly I introduce the major segmentation for consumer markets ,it included demographic segmentation ,geographic segmentation ,usage-rate segmentation and psychographic and lifestyle segmentation ,and took a typical case for each one .at last I took a typical case as example to talk about segmentation .

Key words marketing segmentation,demographic segmentation ,geographic segmentation




Outlet
Introduction
I . To Learn about the Market Segmentation
II.To Explain Segmentation or not to Segmentation
1 . Mass marketing
2 . Segmentation
III. To introduce Segmentation Bases for the Consumer Market
1 .Demographics Segmentation
2 .Geographic Segmentation
3 .Usage-rate Segmentation
4.Psychographics and Lifestyles Segmentation
V. To Study The Typical Case of Segmentation

Reference book :
Name Author Publisher
Marketing Today David J.Rachman The United States of American

Marketing William O.Bearden David Kendric Brake