網(wǎng)絡(luò)廣告發(fā)展趨勢研究

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[摘要]隨著整個互聯(lián)網(wǎng)的快速全面發(fā)展，網(wǎng)絡(luò)廣告的發(fā)展也得到了逐步完善，傳統(tǒng)廣告也都己融入網(wǎng)絡(luò)廣告市場，眾多行業(yè)都看好網(wǎng)絡(luò)廣告所具有的巨大媒體潛力，它為企業(yè)創(chuàng)造了巨大的商機(jī)；正是如此，我們就應(yīng)該用新的視角來探索網(wǎng)絡(luò)廣告的發(fā)展趨勢。本論文就網(wǎng)絡(luò)廣告的發(fā)展?fàn)顩r和趨勢做了闡述和分析，闡述了網(wǎng)絡(luò)廣告發(fā)展的形式與特征、發(fā)展策略與技巧、網(wǎng)絡(luò)廣告的創(chuàng)作與發(fā)布；同時探討了網(wǎng)絡(luò)廣告在發(fā)展中存在和遇到的問題，著重探討它的發(fā)展趨勢；本研究將充分查閱有關(guān)網(wǎng)絡(luò)廣告最新的資料，結(jié)合信息技術(shù)和網(wǎng)絡(luò)廣告發(fā)展趨勢，探討網(wǎng)絡(luò)廣告發(fā)展的重要應(yīng)用意義。

[關(guān)鍵詞]：網(wǎng)絡(luò)廣告，趨勢

Abstract: As in the rest of the Internet's rapid development, the development of network advertising has been gradually improving, Traditional advertising also has the Internet advertising market, many businesses are optimistic about advertising network with the enormous potential of the media, It created a tremendous business opportunities it is the case that we should take a new perspective to explore the development of Internet advertising trends. This paper advertising on the network and the development trend of exposition and analysis, expounded on the development of network advertisements in the form and characteristics, growth strategies and skills, Internet Advertising Creation and released; explore the network advertising exists in the development and the problems encountered, it focuses on the development trends; In this study, full access to the Internet Advertising latest information on the incorporation of information technology and network advertising trends Discussion on the development of network advertising significance of important applications.

Key Words：internet advertisement;Tendency
目 錄

摘要
ABSTRACT
一、引言……………………………………………………………………………………3
二、網(wǎng)絡(luò)廣告的發(fā)展?fàn)顩r…………………………………………………………………4
2.1 網(wǎng)絡(luò)廣告市場發(fā)展概況…………………………………………………………4
2.1.1 網(wǎng)絡(luò)廣告市場規(guī)?！?
2.1.2 網(wǎng)絡(luò)廣告行業(yè)投放情況………………………………………………………4
2.2 網(wǎng)絡(luò)廣告發(fā)展中存在的問題……………………………………………………4
三、網(wǎng)絡(luò)廣告的形式與特征………………………………………………………………5
四、網(wǎng)絡(luò)廣告的發(fā)展策略與技巧…………………………………………………………5
五、網(wǎng)絡(luò)廣告的創(chuàng)意與制作、發(fā)布與定價………………………………………………6
5.1網(wǎng)絡(luò)廣告創(chuàng)意……………………………………………………………………7
5.2網(wǎng)絡(luò)廣告制作……………………………………………………………………7
5.3網(wǎng)絡(luò)廣告的發(fā)布…………………………………………………………………8
5.4網(wǎng)絡(luò)廣告的定價…………………………………………………………………8
六、網(wǎng)絡(luò)廣告的法律監(jiān)管…………………………………………………………………9
七、網(wǎng)絡(luò)廣告發(fā)展新趨勢…………………………………………………………………9
7.1網(wǎng)絡(luò)廣告最新發(fā)展概述…………………………………………………………10
7.2網(wǎng)絡(luò)廣告的首選”搜索引擎”…………………………………………………10
7.3網(wǎng)絡(luò)廣告代理商的發(fā)展更具專業(yè)化……………………………………………10
7.4富媒體廣告進(jìn)入了全面、新穎、多樣性的發(fā)展階段…………………………………11
參考文獻(xiàn)……………………………………………………………………………………12
參 考 文 獻(xiàn)

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