中國(guó)網(wǎng)絡(luò)會(huì)員制營(yíng)銷應(yīng)用狀況研究

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摘要：網(wǎng)絡(luò)會(huì)員制營(yíng)銷之所以在電子商務(wù)領(lǐng)域獲得了很大成功，其重要原因在于符合電子商務(wù)中的一般優(yōu)勢(shì)，如資源共享、高效率、用戶擁有更大的選擇便利等。對(duì)于加入網(wǎng)絡(luò)會(huì)員制營(yíng)銷計(jì)劃的會(huì)員網(wǎng)站來(lái)說(shuō)，最關(guān)心的有兩個(gè)基本問(wèn)題：一個(gè)是如何加入網(wǎng)絡(luò)聯(lián)盟；另一個(gè)是會(huì)員網(wǎng)站收益水平問(wèn)題。本文將這種網(wǎng)絡(luò)聯(lián)盟模式對(duì)于廣告主、加盟會(huì)員，以及直接用戶帶來(lái)的價(jià)值對(duì)網(wǎng)絡(luò)會(huì)員制營(yíng)銷模式的作用進(jìn)一步研究。

關(guān)鍵詞 網(wǎng)絡(luò)會(huì)員制營(yíng)銷，應(yīng)用狀況

Summary : marketing network membership is in the area of electronic commerce was a great success, with its important reason is that the general advantages of e-commerce, such as resource sharing, efficient, users have greater choice of facilities. For membership marketing plan to join the network Member website, is most concerned about two basic issues : One is how to join the network Union; Another is the level of earnings Member website. The Union will be the model for the advertising network owners, union members, as well as direct Internet users to bring value membership marketing role models for further study.
Keyword marketing network membership application status
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