淺論影視廣告的創(chuàng)意
 

【摘要】創(chuàng)意是影視廣告的靈魂，是科學(xué)與藝術(shù)結(jié)合的產(chǎn)物，是廣告的思想內(nèi)涵和靈魂，是最具有說服力的要素。要了解影視廣告的創(chuàng)意，就要了解廣告創(chuàng)意的內(nèi)涵，原則和設(shè)計法則。同時還要深層次的了解廣告創(chuàng)意的程序與策略，本文通過對廣西電視臺的形象廣告片進(jìn)行分析，闡述了影視廣告創(chuàng)意的一般思考方法和步驟，并提出了如何認(rèn)識影視廣告，認(rèn)識影視廣告創(chuàng)意的幾點思考。
【關(guān)鍵詞】創(chuàng)意  廣告創(chuàng)意  影視廣告

Talk about the intention of movie & TV advertisement simply

【Abstract】The intention is the soul of movie & TV advertisement, and the result that the science is combined with art, it is thought intension and soul of the advertisement, is the key element that has convincingness most. Understand the intention of the advertisement of movie & TV , will understand the intension of the advertising intention soon, the principle and rule of designing. Also want profound understanding advertising procedure and tactics , through analyse to image advertising film , Guangxi of TV station this text of intention at the same time, have explain the advertising intention general thinking method and step of movie & TV, has proposed how to realize the movie & TV advertisement, realize some thinking of the advertising intention of movie & TV.
【Keywords】Intention  Advertising intention  Movie & TV advertisement淺論影視廣告的創(chuàng)意
 

【摘要】創(chuàng)意是影視廣告的靈魂，是科學(xué)與藝術(shù)結(jié)合的產(chǎn)物，是廣告的思想內(nèi)涵和靈魂，是最具有說服力的要素。要了解影視廣告的創(chuàng)意，就要了解廣告創(chuàng)意的內(nèi)涵，原則和設(shè)計法則。同時還要深層次的了解廣告創(chuàng)意的程序與策略，本文通過對廣西電視臺的形象廣告片進(jìn)行分析，闡述了影視廣告創(chuàng)意的一般思考方法和步驟，并提出了如何認(rèn)識影視廣告，認(rèn)識影視廣告創(chuàng)意的幾點思考。
【關(guān)鍵詞】創(chuàng)意  廣告創(chuàng)意  影視廣告

Talk about the intention of movie & TV advertisement simply

【Abstract】The intention is the soul of movie & TV advertisement, and the result that the science is combined with art, it is thought intension and soul of the advertisement, is the key element that has convincingness most. Understand the intention of the advertisement of movie & TV , will understand the intension of the advertising intention soon, the principle and rule of designing. Also want profound understanding advertising procedure and tactics , through analyse to image advertising film , Guangxi of TV station this text of intention at the same time, have explain the advertising intention general thinking method and step of movie & TV, has proposed how to realize the movie & TV advertisement, realize some thinking of the advertising intention of movie & TV.
【Keywords】Intention  Advertising intention  Movie & TV advertisement