The mercerized and internationalized background
At present，under the mercerized and internationalized background，how to strengthen the independent development ability of our country’s auto industry has become the urgent problem to be solved．This article，by referring to the experience of developed countries of automobile industry in implementing the industrial policy and comparing the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy，has put forward policy recommendations of supporting independent development of our country’s auto industry．
A brand based on market is promises for a product's capability, quality and service. Up to now, well-known automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a fire-new idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which don't have the capability of independent exploitation and the consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great competitive power, which can drive and prompt development of automobile industry.
我國(guó)汽車工業(yè)的自主開發(fā)
在目前市場(chǎng)化、國(guó)際化背景下，如何增強(qiáng)我國(guó)汽車工業(yè)的自主開發(fā)能力已成為迫切需要解決的問(wèn)題。文章通過(guò)借鑒汽車工業(yè)發(fā)達(dá)國(guó)家實(shí)施產(chǎn)業(yè)政策的經(jīng)驗(yàn)，并對(duì)比我國(guó)1994年和2OO4年兩部汽車產(chǎn)業(yè)政策中有關(guān)自主知識(shí)產(chǎn)權(quán)的規(guī)定，提出了支持我國(guó)汽車工業(yè)自主開發(fā)的政策建議。
一個(gè)品牌是產(chǎn)品性能、質(zhì)量和服務(wù)的承諾，它建立在市場(chǎng)基礎(chǔ)上。目前，全國(guó)近200個(gè)馳名商標(biāo)中，汽車品牌的馳名商標(biāo)僅占2%；同時(shí)，加入WTO后，一大批擁有高品質(zhì)、良好性能和優(yōu)質(zhì)服務(wù)產(chǎn)品的跨國(guó)汽車公司大舉入境，將給國(guó)內(nèi)消費(fèi)者帶來(lái)一種全新的品牌理念。這對(duì)還不具有自主開發(fā)能力和品牌培育意識(shí)的國(guó)內(nèi)企業(yè)來(lái)說(shuō)，無(wú)疑是一種極大的沖擊，也足以影響這個(gè)汽車業(yè)的發(fā)展。在這個(gè)關(guān)鍵時(shí)期，中國(guó)迫切需要具有強(qiáng)大競(jìng)爭(zhēng)力的汽車品牌來(lái)帶動(dòng)和激勵(lì)汽車工業(yè)的發(fā)展。