青島地區(qū)紡織服裝業(yè)出口貿(mào)易問題研究

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目 錄
摘要…………………………………………………………Ⅰ
Abstract………………………………………………………………II
前言……………………………………………………………………1
一、青島地區(qū)紡織服裝業(yè)出口貿(mào)易的現(xiàn)狀 …………………………………2
二、青島地區(qū)紡織服裝業(yè)出口貿(mào)易面臨的問題 ……………………………3
（一）歐美對中國紡織品實施限制措施………………………………………3
（二）紡織服裝業(yè)出現(xiàn)斷鏈現(xiàn)象………………………………………………4
（三）企業(yè)生產(chǎn)成本上升………………………………………………………5
（四）自有品牌的占有率低……………………………………………………6
1.服裝品牌結(jié)構(gòu)單一………………………………………………………6
2.產(chǎn)品研發(fā)和銷售落后……………………………………………6
3.品牌效益發(fā)揮不夠………………………………………………6
（五）新關(guān)稅調(diào)整帶來的影響…………………………………………………6
三、解決青島地區(qū)紡織服裝業(yè)出口貿(mào)易面臨問題的具體措施………………7
（一） 要對紡織服裝業(yè)科學(xué)定位……………………………………………7
（二）減少貿(mào)易摩擦……………………………………………………8
（三）完善服裝產(chǎn)業(yè)鏈………………………………………………………8
（四）降低企業(yè)生產(chǎn)成本…………………………………………………8
1.增收節(jié)支…………………………………………………………………9
2.全面推行采購公開制……………………………………………………9
（五）積極實施名牌戰(zhàn)略 ……………………………………………………9
1.積極實施品牌戰(zhàn)略………………………………………………9
2.打造知名品牌…………………………………………………9
3.培育品牌產(chǎn)品…………………………………………………………10
結(jié) 論…………………………………………………………………15
參考文獻 ………………………………………………………………16
致 謝 …………………………………………………………………17

【摘要】青島市紡織服裝行業(yè)具有悠久的歷史和雄厚的基礎(chǔ)，是中國近代紡織業(yè)的發(fā)祥地之一。目前，在全球紡織品一體化和中國加入WTO 的新形勢下，青島市紡織服裝企業(yè)進入新的發(fā)展期。有關(guān)人士認(rèn)為，紡織服裝是青島市傳統(tǒng)出口產(chǎn)品，在青島市出口中占有舉足輕重的地位，如何積極調(diào)整產(chǎn)品結(jié)構(gòu)，大力培育品牌產(chǎn)品，加大國內(nèi)外市場開拓力度，發(fā)展具有自主知識產(chǎn)權(quán)的品牌產(chǎn)品出口，打入服裝高端國際市場，是青島市紡織服裝業(yè)應(yīng)該關(guān)注的問題。 目前，青島市紡織服裝企業(yè)面臨著歐美國家頻繁對中國紡織品實施限制措施,棉花、化纖、苧麻等原材料以及煤電油運價格上漲，勞動力成本上升，使企業(yè)生產(chǎn)本加大等問題。本文分析了青島市紡織服裝業(yè)的現(xiàn)狀、存在問題，并提出了相應(yīng)的對策。

【關(guān)鍵詞】紡織服裝業(yè),出口,貿(mào)易問題

The Analysis About Trade Problem of Exporting Textile Clothing in Qingdao
Class 5 ,Grade 2002, International Economy and TradeDept. Chenna
Tutor： Yu Xuejiang

【Abstract】Spinning and weaving clothing profession has the glorious history and the abundant foundation in Qingdao, and it is one of Chinese modern textile industry’s birthplaces. At present, China joined the WTO under the new situation, spinning and weaving clothing enterprise enters the new period. The concerned person believed that the textile clothing is the traditional export product of Qingdao , and it also holds the vital status in the Qingdao exportation, how to adjust the product structure positively, cultivate the brand product vigorously , enlarge the domestic and foreign markets’ development dynamics, develop the product exportation which has independent intellectual property rights, and infiltrate the top clothing international market, which are the concerned matter of the spinning and weaving clothing industry in Qingdao .
In the international business of the city, the concerned person in charge pointed out that the spinning and weaving clothing of enterprise in Qingdao at present is facing the Chinese textile implementation limit measure from the European and the Ameirican ; The price about raw material of cotton ,chemical fiber ,as well as the coal gasoline is rising. This article has analyzed the prensent situation and the existence question of the spinning and weaving clothing industry in Qingdao, and proposed some corresponding countermeasurements.
【Key words】Textile clothing Export Trade problem

部分參考文獻

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