Abstract: Today, mankind has entered the era of rapid economic development of e-commerce-based network. A full range of rapid development and wide application of computer network technology on contemporary society, but also brought great changes to the enterprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it has changed the traditional marketing concept, marketing strategy, marketing, ways and means, will become the mainstream of the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability of its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote the continued


摘要：如今，人類已經(jīng)步入了以電子商務(wù)為基礎(chǔ)的網(wǎng)絡(luò)經(jīng)濟迅速發(fā)展的時代。計算機網(wǎng)絡(luò)技術(shù)的迅猛發(fā)展和廣泛應(yīng)用對當(dāng)代社會產(chǎn)生了全方位的影響，也給企業(yè)的營銷管理帶來了巨大的變革。網(wǎng)絡(luò)營銷是適應(yīng)網(wǎng)絡(luò)技術(shù)發(fā)展與信息網(wǎng)絡(luò)時代變革的新型營銷方式，它改變了傳統(tǒng)的營銷理念、營銷策略、營銷手段和方式，將成為當(dāng)今時代企業(yè)營銷的主流。面對我過中小企業(yè)網(wǎng)絡(luò)營銷存在的諸多問題，我們也應(yīng)清楚的認(rèn)識到其發(fā)展的必然性，這需要各個方面的協(xié)力配合，打造優(yōu)良的網(wǎng)絡(luò)消費環(huán)境，推動網(wǎng)絡(luò)營銷的持續(xù)發(fā)展。
關(guān)鍵詞：網(wǎng)絡(luò)營銷 網(wǎng)絡(luò)銷售模式管理 營銷策劃 中小企業(yè)