論企業(yè)促銷中的公共關(guān)系策略

頁數(shù) 5 字數(shù) 5249

中文摘要：公共關(guān)系戰(zhàn)略在現(xiàn)代企業(yè)促銷中的應(yīng)用，一般應(yīng)采取“自我宣傳”策略、“信息反饋”策略、“信譽第一”策略、“制造時髦”策略、“投其所好”策略、“以退為進”策略對企業(yè)進行經(jīng)營管理，既能促進產(chǎn)品銷售，又能提高企業(yè)信譽和形象。
英文摘要：Application in modern enterprises promote of public relations strategy，Should generally adopt the strategy of " propagating oneself " , " information feedback " tactics , " reputation first " strategy , tactics of " making fashionable " , " cater to his tastes " tactics , " retreat in order to advance " tactics go on management and administration to enterprises ", can not only can promote the products to be sold improve enterprise's prestige and image but also.

中文關(guān)鍵詞：公共關(guān)系,促銷策略,自我宣傳,信息反饋,信譽第一 制造時髦,投其所好,以退為進,企業(yè)形象

英文關(guān)鍵詞：Public relations，Promote the tactics，Propagate oneself，Information feedback，Reputation first，M aking fashionable，Cater to his tastes，Retreat in order to advance，Corporate image
參考文獻
(1)

社會心理學 時蓉華 上海：上海人民出版社，1986.7
(2)
市場營銷學 蘇亞民 北京：中央廣播電視大學出版社，1993.2

(3)
實用公共關(guān)系學 黎元江，保宗恒編 廣州：廣東高等教育出版社，1987

(4)
企業(yè)公共關(guān)系實務(wù) 江明華編著 北京：北京大學出版社，1997