認(rèn)知偏差的證券投資者行為的分析

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[摘要] 傳統(tǒng)金融學(xué)理論認(rèn)為人們受自我利益驅(qū)動(dòng)，有能力做出理性判斷和決策，而行為金融學(xué)則通過大量的實(shí)證研究和觀察證明，人們并不總是以理性態(tài)度做出決策，現(xiàn)實(shí)中存在諸多的認(rèn)知偏差，這些偏差不可避免地要影響到人們的證券投資行為。本文著重分析投資者認(rèn)知偏差對(duì)證券投資行為產(chǎn)生的影響，并提出相應(yīng)的投資策略。
關(guān)鍵詞：行為金融學(xué),認(rèn)知偏差,投資策略

Behavioral analysis of security investors based on cognitive biases

Abstract： Traditional financial theory assumes that people have abilities to make rational judgements and decisions driven by self-interests. However, behavioral finance proves that people don’t always make decisions rationally by a number of demonstration researches and observations . They believe that there are many cognitive biases in real life which often have inevitable influences on behaviors of security investors. This paper mainly analyzes the influences on the

目錄：
引言：
一、行為認(rèn)知偏差的涵義
二、行為認(rèn)知偏差對(duì)證券投資行為的影響
三、行為認(rèn)知偏差的修正
四、小結(jié)
部分參考文獻(xiàn)：
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2、陽建偉（2002）,行為金融及其投資策略,《外國經(jīng)濟(jì)與管理》,2002年第2期
3、饒育蕾、劉達(dá)鋒,《行為金融學(xué)》,上海,上海財(cái)經(jīng)大學(xué)出版社,2003
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