discussion on the tourism marketing.doc
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discussion on the tourism marketing,discussion on the tourism marketing頁(yè)數(shù) 19 字?jǐn)?shù) 5739 abstract: the traveling market marketing is through the analysis, the plan, the execution, feeds back and contr...
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此文檔由會(huì)員 趙亮 發(fā)布
Discussion on the Tourism Marketing
頁(yè)數(shù) 19 字?jǐn)?shù) 5739
Abstract: The traveling market marketing is through the analysis, the plan, the execution, feeds back and controls this kind of process to come take to travel the consumer demand as the guide, coordinates each kind of traveling economic activity, thus realizes provides the effective product and the service, makes the tourist to be pleased, causes the economy and the social goal which the enterprise makes a profit. China entered WTO to cause Chinese the traveling market to melt into in the world traveling market competition, this request had positively to study the traveling market marketing, introduced the modern advanced traveling market marketing idea the China tourism, the conformity marketing dissemination theory, vigorously developed the network marketing, strengthened the network marketing and the traditional marketing way union, promoted the Chinese traveling market to move towards maturely. Obviously, the traveling market marketing, in the future tourism development advancement, will be able to play the more and more vital role.
摘要：旅游市場(chǎng)營(yíng)銷是通過(guò)分析，計(jì)劃，執(zhí)行，反饋和控制這樣一個(gè)過(guò)程來(lái)以旅游消費(fèi)者需求為向?qū)?，協(xié)調(diào)各種旅游經(jīng)濟(jì)活動(dòng)，從而實(shí)現(xiàn)提供有效產(chǎn)品和服務(wù)，使游客滿意，使企業(yè)獲利的經(jīng)濟(jì)和社會(huì)目標(biāo)。中國(guó)進(jìn)入WTO使中國(guó)的旅游市場(chǎng)融入了世界旅游市場(chǎng)競(jìng)爭(zhēng)中，這就要求要更積極研究旅游市場(chǎng)營(yíng)銷，把現(xiàn)代先進(jìn)的旅游市場(chǎng)營(yíng)銷理念引入中國(guó)旅游事業(yè)，整合營(yíng)銷傳播理論，大力發(fā)展網(wǎng)絡(luò)營(yíng)銷，加強(qiáng)網(wǎng)絡(luò)營(yíng)銷與傳統(tǒng)營(yíng)銷方式的結(jié)合，促進(jìn)中國(guó)旅游市場(chǎng)走向成熟。顯然，旅游市場(chǎng)營(yíng)銷，在未來(lái)的旅游事業(yè)發(fā)展進(jìn)程當(dāng)中，將會(huì)起到越來(lái)越重要的作用。
Key words: traveling market marketing tourism traveling market China
關(guān)鍵詞:旅游市場(chǎng)營(yíng)銷,旅游事業(yè),旅游市場(chǎng),中國(guó)
Bibliography
[1] 傅廣海：《電子商務(wù)與旅游產(chǎn)品市場(chǎng)營(yíng)銷》，《四川商業(yè)高等?？茖W(xué)校學(xué)報(bào)》，2001年5 期。
[2] 劉鋒：《旅游溫冷區(qū)國(guó)內(nèi)旅游市場(chǎng)營(yíng)銷研究》，《經(jīng) 濟(jì) 地 理》，2001年5月；
[3] 毛勇：《北方經(jīng)貿(mào)三峽重慶庫(kù)區(qū)國(guó)際旅游市場(chǎng)營(yíng)銷策略研究》，《經(jīng)濟(jì)縱橫》,2001年12月；
[4] 李天元：《市場(chǎng)定位還是形象定位———旅游企業(yè)市場(chǎng)營(yíng)銷中的定位問(wèn)題》，《旅游學(xué)刊》，２００１年第２期（雙月刊）；
[5] 徐棲玲,陳宏巨：《旅游開(kāi)發(fā)與建設(shè)——中國(guó)老年旅游市場(chǎng)營(yíng)銷策略淺析》，《桂林旅游高等?？茖W(xué)校學(xué)報(bào)》，2001年第12卷第4期；
頁(yè)數(shù) 19 字?jǐn)?shù) 5739
Abstract: The traveling market marketing is through the analysis, the plan, the execution, feeds back and controls this kind of process to come take to travel the consumer demand as the guide, coordinates each kind of traveling economic activity, thus realizes provides the effective product and the service, makes the tourist to be pleased, causes the economy and the social goal which the enterprise makes a profit. China entered WTO to cause Chinese the traveling market to melt into in the world traveling market competition, this request had positively to study the traveling market marketing, introduced the modern advanced traveling market marketing idea the China tourism, the conformity marketing dissemination theory, vigorously developed the network marketing, strengthened the network marketing and the traditional marketing way union, promoted the Chinese traveling market to move towards maturely. Obviously, the traveling market marketing, in the future tourism development advancement, will be able to play the more and more vital role.
摘要：旅游市場(chǎng)營(yíng)銷是通過(guò)分析，計(jì)劃，執(zhí)行，反饋和控制這樣一個(gè)過(guò)程來(lái)以旅游消費(fèi)者需求為向?qū)?，協(xié)調(diào)各種旅游經(jīng)濟(jì)活動(dòng)，從而實(shí)現(xiàn)提供有效產(chǎn)品和服務(wù)，使游客滿意，使企業(yè)獲利的經(jīng)濟(jì)和社會(huì)目標(biāo)。中國(guó)進(jìn)入WTO使中國(guó)的旅游市場(chǎng)融入了世界旅游市場(chǎng)競(jìng)爭(zhēng)中，這就要求要更積極研究旅游市場(chǎng)營(yíng)銷，把現(xiàn)代先進(jìn)的旅游市場(chǎng)營(yíng)銷理念引入中國(guó)旅游事業(yè)，整合營(yíng)銷傳播理論，大力發(fā)展網(wǎng)絡(luò)營(yíng)銷，加強(qiáng)網(wǎng)絡(luò)營(yíng)銷與傳統(tǒng)營(yíng)銷方式的結(jié)合，促進(jìn)中國(guó)旅游市場(chǎng)走向成熟。顯然，旅游市場(chǎng)營(yíng)銷，在未來(lái)的旅游事業(yè)發(fā)展進(jìn)程當(dāng)中，將會(huì)起到越來(lái)越重要的作用。
Key words: traveling market marketing tourism traveling market China
關(guān)鍵詞:旅游市場(chǎng)營(yíng)銷,旅游事業(yè),旅游市場(chǎng),中國(guó)
Bibliography
[1] 傅廣海：《電子商務(wù)與旅游產(chǎn)品市場(chǎng)營(yíng)銷》，《四川商業(yè)高等?？茖W(xué)校學(xué)報(bào)》，2001年5 期。
[2] 劉鋒：《旅游溫冷區(qū)國(guó)內(nèi)旅游市場(chǎng)營(yíng)銷研究》，《經(jīng) 濟(jì) 地 理》，2001年5月；
[3] 毛勇：《北方經(jīng)貿(mào)三峽重慶庫(kù)區(qū)國(guó)際旅游市場(chǎng)營(yíng)銷策略研究》，《經(jīng)濟(jì)縱橫》,2001年12月；
[4] 李天元：《市場(chǎng)定位還是形象定位———旅游企業(yè)市場(chǎng)營(yíng)銷中的定位問(wèn)題》，《旅游學(xué)刊》，２００１年第２期（雙月刊）；
[5] 徐棲玲,陳宏巨：《旅游開(kāi)發(fā)與建設(shè)——中國(guó)老年旅游市場(chǎng)營(yíng)銷策略淺析》，《桂林旅游高等?？茖W(xué)校學(xué)報(bào)》，2001年第12卷第4期；
