我國(guó)書業(yè)連鎖經(jīng)營(yíng)概況分析及其發(fā)展趨勢(shì)

頁(yè)數(shù) 16 字?jǐn)?shù) 9726

摘 要

本文運(yùn)用經(jīng)濟(jì)學(xué)的原理，收集眾多國(guó)外書業(yè)連鎖集團(tuán)的資料，分析了我國(guó)圖書發(fā)行業(yè)目前的發(fā)展主流：眾多發(fā)行集團(tuán)、民營(yíng)書店都在發(fā)展連鎖經(jīng)營(yíng)。
提出了一些存在的問題：規(guī)模優(yōu)勢(shì)不明顯，集中度偏低；區(qū)域性經(jīng)營(yíng)與跨區(qū)域化經(jīng)營(yíng)；信息自享與信息化共享；短期性物流措施與長(zhǎng)遠(yuǎn)性物流體系；過渡性人才與專業(yè)化人才；粗放型管理與科學(xué)化管理；店與社經(jīng)營(yíng)的分離與整合；單一性投資與多元化投資；行政推動(dòng)與市場(chǎng)整合。
并初步指出了我國(guó)書業(yè)連鎖經(jīng)營(yíng)在未來幾年的發(fā)展趨勢(shì)：消除貿(mào)易壁壘；建立科學(xué)有效的管理機(jī)制；專業(yè)型人才的培養(yǎng)；出版社建立專門的推廣機(jī)構(gòu)成為一種趨勢(shì)；實(shí)體店與網(wǎng)上虛擬店鋪相結(jié)合；連鎖經(jīng)營(yíng)集團(tuán)化、多元化發(fā)展。

關(guān)鍵詞 出版發(fā)行,集團(tuán)連鎖,經(jīng)營(yíng)模式

Abstract

This article applies the principle of economics, and collects a lot of materials about foreign publishing chain group, and analyses the main trend of our national publishing industry at present.
It puts forward some existed questions: the superiority of the scope is not clear, the degree of concentration is low; area-limited management and area-stridden management; enjoy information by oneself and share information; measures of PD（physical distribution） in short time and the system of PD in long time; transitional person with ability and professional; simple management and scientific management; separation and conformity about the management of shop and corporation; oneness investment and the pluralistic investment; driving of administration and conformity of market.
It also points the developmental tend about our national books-publishing management in the years to come. Dispel the rampart of trade; establish scientific effective mechanism of management; bring up the professional; be a tend that publishing companies set up special spread organization; noumenal shop and virtual shop on the net; collectivize pluralistic development of the chain management.

Key publish chain group the mode of operation
目錄
我國(guó)書業(yè)連鎖經(jīng)營(yíng)概況分析及其發(fā)展趨勢(shì)……………………………………… 4
一、連鎖經(jīng)營(yíng)定義、書業(yè)連鎖產(chǎn)生時(shí)間及目前國(guó)外書業(yè)連鎖經(jīng)營(yíng)概況……………… 4
二、WTO對(duì)我國(guó)圖書出版發(fā)行業(yè)的要求………………………………………………… 6
三、我國(guó)現(xiàn)階段的出版發(fā)行業(yè)的狀態(tài)…………………………………………………… 6
四、我國(guó)書業(yè)連鎖發(fā)展現(xiàn)狀……………………………………………………………… 7
（一） 出版社發(fā)展連鎖經(jīng)營(yíng)………………………………………………………… 8
（二） 大型書店發(fā)展連鎖經(jīng)營(yíng)……………………………………………………… 8
（三） 各省發(fā)行集團(tuán)發(fā)展連鎖經(jīng)營(yíng)………………………………………………… 10
五、我國(guó)書業(yè)連鎖經(jīng)營(yíng)中突現(xiàn)出來的問題………………………………………………12
六、未來我國(guó)書業(yè)連鎖經(jīng)營(yíng)的發(fā)展趨勢(shì)…………………………………………………13
七、結(jié)論……………………………………………………………………………………15
參考文獻(xiàn)……………………………………………………………………………………16


參考文獻(xiàn)：
1． 黃河飛．冰山一角跨入新世紀(jì)的美國(guó)出版業(yè)管窺．《出版廣角》，2002(７)
2． 中國(guó)圖書商報(bào)，2002－06－20
3． 魏玉山．臺(tái)灣圖書出版業(yè)考察綜述．出版發(fā)行研究，2002 (５)
4． 胡志乾，胡志寧．中國(guó)產(chǎn)業(yè)組織的調(diào)整、優(yōu)化與集約型經(jīng)濟(jì)增長(zhǎng)方式．南京師范大學(xué)學(xué)報(bào)（社科版），1997 (３)
5． 馬洪，王夢(mèng)奎．中國(guó)發(fā)展研究：國(guó)務(wù)院發(fā)展研究中心研究報(bào)告選．中國(guó)發(fā)展出版社，2002